--- title: "ATPI vs Gilpin Travel: Which is more popular in New Zealand?" description: "Is ATPI or Gilpin Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate travel management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/atpi-vs-gilpin-travel" publisher: "Brandwave" --- # ATPI vs Gilpin Travel: Which is more popular in New Zealand? Is ATPI or Gilpin Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate travel management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ATPI and Gilpin Travel - **Competitive set**: Corporate travel management companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **ATPI Share of Search**: 2.9% - **Gilpin Travel Share of Search**: 2.5% ## Is ATPI or Gilpin Travel more popular in search? - In October 2026, ATPI had more branded searches than Gilpin Travel among corporate travel management companies in New Zealand. ATPI had about 80 branded searches, while Gilpin Travel had 70. ATPI made up 2.9% of all corporate travel management company searches we track, and Gilpin Travel accounted for 2.5%. - The lead changed hands 5 times in the 12 months ending October 2026: ATPI took it in March 2026, Gilpin Travel took it in May 2026, ATPI took it in July 2026, Gilpin Travel took it in August 2026, ATPI took it in October 2026. - Across the 12 months ending October 2026, ATPI’s share of searches among corporate travel management companies in New Zealand moved from 1.5% to 2.9%, and its estimated monthly branded searches moved from 40 to 80. - Across the 12 months ending October 2026, Gilpin Travel’s share of searches among corporate travel management companies in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 50 to 70. ## Top corporate travel management companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gilpin Travel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ATPI did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corporate Traveller | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | FCM Travel | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Orbit World Travel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Tandem Travel | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | American Express Global Business Travel | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Gilpin Travel | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | ATPI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about corporate travel management companies - Asked ChatGPT "Which corporate travel management company should I hire in New Zealand?": 1. Orbit World Travel, 2. FCM Travel, 3. Corporate Traveller, 4. Gilpin Travel - Asked ChatGPT "What are the best corporate travel management companies in New Zealand?": 1. Orbit World Travel, 2. FCM Travel, 3. Corporate Traveller, 4. Tandem Travel, 5. Gilpin Travel - Asked ChatGPT "What's the best corporate travel management company in New Zealand for business travel?": 1. FCM Travel, 2. Corporate Traveller, 3. Orbit World Travel, 4. Tandem Travel, 5. Gilpin Travel - Searched Google, AI Overview "best corporate travel agency": 1. Corporate Traveller, 2. American Express Global Business Travel, 3. FCM Travel Not named in any answer: ATPI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand corporate travel management companies in October 2026? - In October 2026, ATPI overtook American Express Global Business Travel and Gilpin Travel to rank 5th among corporate travel management companies in New Zealand, with 2.9% of the searches. - In October 2026, Gilpin Travel gained share of searches among corporate travel management companies in New Zealand, from 1.8% to 2.5%. ## How has branded search for ATPI and Gilpin Travel changed in New Zealand over the last 12 months? | Month | ATPI estimated searches | ATPI Share of Search | ATPI rank | Gilpin Travel estimated searches | Gilpin Travel Share of Search | Gilpin Travel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 1.5% | 7 | 50 | 1.9% | 5 | | Dec 2025 | 40 | 2.4% | 5 | 40 | 2.4% | 6 | | Jan 2026 | 50 | 2.4% | 5 | 50 | 2.4% | 6 | | Feb 2026 | 50 | 1.8% | 5 | 50 | 1.8% | 6 | | Mar 2026 | 70 | 2.3% | 5 | 50 | 1.6% | 7 | | Apr 2026 | 80 | 3.4% | 5 | 40 | 1.7% | 7 | | May 2026 | 40 | 1.5% | 7 | 50 | 1.9% | 6 | | Jun 2026 | 40 | 1.4% | 7 | 50 | 1.8% | 6 | | Jul 2026 | 60 | 2.1% | 5 | 40 | 1.4% | 7 | | Aug 2026 | 40 | 1.4% | 7 | 50 | 1.7% | 5 | | Sep 2026 | 30 | 1.1% | 7 | 50 | 1.8% | 6 | | Oct 2026 | 80 | 2.9% | 5 | 70 | 2.5% | 6 | ## How are ATPI’s and Gilpin Travel’s branded searches counted? Brandwave collects information about searches that people make online using ATPI’s and Gilpin Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ATPI**: Measured on the search terms “atpi”, “atpi app”, “atpi booking”, “atpi business travel”, “atpi corporate travel”, “atpi group” and “atpi travel agency”, summed into one figure. - **Gilpin Travel**: Measured on the search term “gilpin travel”. - [ATPI profile](/demand/nz/brands/atpi) - [Gilpin Travel profile](/demand/nz/brands/gilpin-travel) - [All corporate travel management companies in New Zealand](/demand/nz/categories/nz-corporate-travel-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ATPI or Gilpin Travel more popular in search? In October 2026, ATPI had more branded searches than Gilpin Travel among corporate travel management companies in New Zealand. ATPI had about 80 branded searches, while Gilpin Travel had 70. ATPI made up 2.9% of all corporate travel management company searches we track, and Gilpin Travel accounted for 2.5%. ## Cite this page Brandwave. "ATPI vs Gilpin Travel: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/atpi-vs-gilpin-travel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/atpi-vs-gilpin-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.