--- title: "ATPI vs Corporate Traveller: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ATPI or Corporate Traveller? Compare estimated monthly branded-search demand and Share of Search inside the Corporate travel management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/atpi-vs-corporate-traveller" publisher: "Brandwave" --- # ATPI vs Corporate Traveller: Which is more popular by branded search in New Zealand? Which is more popular in search, ATPI or Corporate Traveller? Compare estimated monthly branded-search demand and Share of Search inside the Corporate travel management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ATPI and Corporate Traveller - **Competitive set**: Corporate travel management companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **ATPI Share of Search**: 2.6% - **Corporate Traveller Share of Search**: 37% ## Which is more popular in search, ATPI or Corporate Traveller? - In August 2026, Corporate Traveller had more branded searches than ATPI among corporate travel management companies in New Zealand. Corporate Traveller was estimated to have 1.1K branded searches compared to ATPI’s 80, and held a 37% Share of Search versus ATPI’s 2.6%. - Corporate Traveller was ahead of ATPI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ATPI’s estimated Share of Search among corporate travel management companies in New Zealand moved from 3.6% to 2.6%, and its estimated monthly branded searches moved from 100 to 80. - Across the 11 months ending August 2026, Corporate Traveller’s estimated Share of Search among corporate travel management companies in New Zealand moved from 32.7% to 37%, and its estimated monthly branded searches moved from 900 to 1.1K. ## How did search popularity change for New Zealand corporate travel management companies in August 2026? - In August 2026, Corporate Traveller overtook Orbit World Travel to take the highest estimated Share of Search among corporate travel management companies in New Zealand, at 37%. - In August 2026, ATPI lost estimated Share of Search among corporate travel management companies in New Zealand, from 3.8% to 2.6%. ## Month by month | Month | ATPI estimated searches | ATPI Share of Search | ATPI rank | Corporate Traveller estimated searches | Corporate Traveller Share of Search | Corporate Traveller rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 3.6% | 4 | 900 | 32.7% | 1 | | Nov 2025 | 60 | 2.3% | 4 | 920 | 35.2% | 1 | | Dec 2025 | 70 | 4.1% | 4 | 560 | 32.7% | 2 | | Jan 2026 | 100 | 5% | 4 | 740 | 36.6% | 1 | | Feb 2026 | 120 | 4.3% | 4 | 1.1K | 37.9% | 1 | | Mar 2026 | 110 | 3.5% | 4 | 1.1K | 33.4% | 2 | | Apr 2026 | 140 | 5.3% | 4 | 1.1K | 40.4% | 1 | | May 2026 | 70 | 2.5% | 5 | 1.1K | 38.6% | 1 | | Jun 2026 | 60 | 2.1% | 5 | 1.1K | 38.9% | 1 | | Jul 2026 | 120 | 3.8% | 4 | 890 | 28% | 2 | | Aug 2026 | 80 | 2.6% | 4 | 1.1K | 37% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ATPI’s and Corporate Traveller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ATPI**: Measured on the search terms “atpi”, “atpi app”, “atpi booking”, “atpi business travel”, “atpi business world travel”, “atpi com”, “atpi corporate travel”, “atpi group”, “atpi near me”, “atpi new zealand”, “atpi nz”, “atpi on the go”, “atpi travel agency” and “www atpi com”, summed into one figure. - **Corporate Traveller**: Measured on the search terms “corporate traveller”, “corporate traveller com au”, “corporate traveller near me”, “corporate traveller new plymouth”, “corporate traveller nz”, “corporate traveller online”, “corporatetraveller”, “corporatetraveller co nz”, “the corporate traveller”, “your corporate traveller” and “your ct corporate traveller”, summed into one figure. - [ATPI profile](/demand/nz/brands/atpi) - [Corporate Traveller profile](/demand/nz/brands/corporate-traveller) - [All corporate travel management companies in New Zealand](/demand/nz/categories/nz-corporate-travel-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ATPI or Corporate Traveller? In August 2026, Corporate Traveller had more branded searches than ATPI among corporate travel management companies in New Zealand. Corporate Traveller was estimated to have 1.1K branded searches compared to ATPI’s 80, and held a 37% Share of Search versus ATPI’s 2.6%. ## Cite this page Brandwave. "ATPI vs Corporate Traveller: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/atpi-vs-corporate-traveller This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/atpi-vs-corporate-traveller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.