---
title: "Atomic vs Burton: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Atomic or Burton? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/atomic-vs-burton"
publisher: "Brandwave"
---

# Atomic vs Burton: Which is more popular by branded search in New Zealand?

Which is more popular in search, Atomic or Burton? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Atomic and Burton
- **Competitive set**: Ski and snowboard brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Atomic Share of Search**: 11.6%
- **Burton Share of Search**: 48.1%

## Which is more popular in search, Atomic or Burton?

- In August 2026, Burton had more branded searches than Atomic among ski and snowboard brands in New Zealand. Burton was estimated to have 4.1K branded searches compared to Atomic’s 980, and held a 48.1% Share of Search versus Atomic’s 11.6%.
- Burton was ahead of Atomic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 13% to 11.6%, and its estimated monthly branded searches moved from 290 to 980.
- Across the 11 months ending August 2026, Burton’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 42.2% to 48.1%, and its estimated monthly branded searches moved from 940 to 4.1K.

## How did search popularity change for New Zealand ski and snowboard brands in August 2026?

- In August 2026, Atomic gained estimated Share of Search among ski and snowboard brands in New Zealand, from 9.8% to 11.6%.
- In August 2026, Burton lost estimated Share of Search among ski and snowboard brands in New Zealand, from 53.1% to 48.1%.

## Month by month

| Month | Atomic estimated searches | Atomic Share of Search | Atomic rank | Burton estimated searches | Burton Share of Search | Burton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 290 | 13% | 4 | 940 | 42.2% | 1 |
| Nov 2025 | 170 | 11.7% | 4 | 710 | 49% | 1 |
| Dec 2025 | 190 | 12.1% | 4 | 710 | 45.2% | 1 |
| Jan 2026 | 200 | 10.6% | 5 | 860 | 45.5% | 1 |
| Feb 2026 | 350 | 12.3% | 3 | 1.5K | 54% | 1 |
| Mar 2026 | 250 | 11.8% | 4 | 1K | 47.2% | 1 |
| Apr 2026 | 290 | 12.8% | 4 | 1K | 45.1% | 1 |
| May 2026 | 350 | 11.5% | 5 | 1.3K | 42.8% | 1 |
| Jun 2026 | 380 | 9.8% | 5 | 1.8K | 47.2% | 1 |
| Jul 2026 | 840 | 9.8% | 5 | 4.6K | 53.1% | 1 |
| Aug 2026 | 980 | 11.6% | 5 | 4.1K | 48.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Atomic’s and Burton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Atomic**: Measured on the search terms “atomic ski”, “atomic ski boots”, “atomic snowboard”, “bent chetler atomic skis” and “redster atomic ski”, summed into one figure.
- **Burton**: Measured on the search terms “burton jacket”, “burton ripcord snowboard”, “burton ruler boa snowboard boots”, “burton ski”, “burton ski boots”, “burton ski gear”, “burton snow”, “burton snow backpack”, “burton snow boots”, “burton snow gloves”, “burton snowboard bindings”, “burton snowboard step on” and “snowboard burton process”, summed into one figure.

- [Atomic profile](/demand/nz/brands/atomic)
- [Burton profile](/demand/nz/brands/burton)
- [All ski and snowboard brands in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Atomic or Burton?

In August 2026, Burton had more branded searches than Atomic among ski and snowboard brands in New Zealand. Burton was estimated to have 4.1K branded searches compared to Atomic’s 980, and held a 48.1% Share of Search versus Atomic’s 11.6%.

## Cite this page

Brandwave. "Atomic vs Burton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/atomic-vs-burton

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/atomic-vs-burton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.