--- title: "Atlas HXM vs Papaya Global: Which is searched more in New Zealand?" description: "Is Atlas HXM or Papaya Global more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/atlas-hxm-vs-papaya-global" publisher: "Brandwave" --- # Atlas HXM vs Papaya Global: Which is searched more in New Zealand? Is Atlas HXM or Papaya Global more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atlas HXM and Papaya Global - **Competitive set**: Employer of record platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Atlas HXM Share of Search**: 0.06% - **Papaya Global Share of Search**: 0.06% ## Is Atlas HXM or Papaya Global more popular in search? - In September 2026, Atlas HXM and Papaya Global were level in searches among employer of record platforms in New Zealand, with an estimated 10 branded searches each, at 0.06% of the total each. - Atlas HXM was ahead of Papaya Global in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Atlas HXM’s share of searches among employer of record platforms in New Zealand moved from 0.05% to 0.06%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Papaya Global’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 20 to 10. ## Top employer of record platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Atlas HXM nor Papaya Global showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Multiplier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RemoFirst | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oyster HR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | G-P | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pebl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atlas HXM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papaya Global | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer of record platforms - Asked ChatGPT "Which employer of record platform should I use in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst - Asked ChatGPT "What are the best employer of record platforms in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst, 5. Multiplier, 6. Oyster HR - Asked ChatGPT "What's the best employer of record platform in New Zealand for hiring staff overseas?": 1. Deel, 2. Remote, 3. Multiplier, 4. RemoFirst - Searched Google, AI Overview "employer of record platform": 1. Employment Hero, 2. Deel, 3. Multiplier, 4. Remote - Searched Google, AI Overview "global hiring platform": 1. Remote, 2. Deel Not named in any answer: G-P, Pebl, Atlas HXM and Papaya Global. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employer of record platforms in September 2026? - In September 2026, Atlas HXM rose from 9th to 8th among employer of record platforms in New Zealand. - In September 2026, Papaya Global rose from 10th to 9th among employer of record platforms in New Zealand. ## Month by month | Month | Atlas HXM estimated searches | Atlas HXM Share of Search | Atlas HXM rank | Papaya Global estimated searches | Papaya Global Share of Search | Papaya Global rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.05% | 10 | 20 | 0.11% | 7 | | Nov 2025 | 0 | 0% | 10 | 10 | 0.05% | 9 | | Dec 2025 | 10 | 0.07% | 7 | 10 | 0.07% | 8 | | Jan 2026 | 10 | 0.06% | 9 | 10 | 0.06% | 10 | | Feb 2026 | 10 | 0.06% | 8 | 10 | 0.06% | 9 | | Mar 2026 | 10 | 0.06% | 8 | 10 | 0.06% | 10 | | Apr 2026 | 10 | 0.07% | 9 | 10 | 0.07% | 10 | | May 2026 | 10 | 0.06% | 8 | 10 | 0.06% | 10 | | Jun 2026 | 10 | 0.06% | 7 | 10 | 0.06% | 9 | | Jul 2026 | 10 | 0.06% | 8 | 10 | 0.06% | 10 | | Aug 2026 | 10 | 0.06% | 9 | 10 | 0.06% | 10 | | Sep 2026 | 10 | 0.06% | 8 | 10 | 0.06% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Atlas HXM’s and Papaya Global’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atlas HXM**: Measured on the search term “atlas hxm”. - **Papaya Global**: Measured on the search term “papaya global”. - [Atlas HXM profile](/demand/nz/brands/atlas-hxm) - [Papaya Global profile](/demand/nz/brands/papaya-global) - [All employer of record platforms in New Zealand](/demand/nz/categories/nz-employer-of-record-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atlas HXM or Papaya Global more popular in search? In September 2026, Atlas HXM and Papaya Global were level in searches among employer of record platforms in New Zealand, with an estimated 10 branded searches each, at 0.06% of the total each. ## Cite this page Brandwave. "Atlas HXM vs Papaya Global: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/atlas-hxm-vs-papaya-global This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/atlas-hxm-vs-papaya-global. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.