--- title: "Atlas Digital vs Ridiculous Digital: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Atlas Digital or Ridiculous Digital? Compare estimated monthly branded-search demand and Share of Search inside the Performance and Digital Marketing Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/atlas-digital-vs-ridiculous-digital" publisher: "Brandwave" --- # Atlas Digital vs Ridiculous Digital: Which is more popular by branded search in New Zealand? Which is more popular in search, Atlas Digital or Ridiculous Digital? Compare estimated monthly branded-search demand and Share of Search inside the Performance and Digital Marketing Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atlas Digital and Ridiculous Digital - **Competitive set**: Performance and Digital Marketing Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Atlas Digital Share of Search**: 3.1% - **Ridiculous Digital Share of Search**: 3.7% ## Which is more popular in search, Atlas Digital or Ridiculous Digital? - In August 2026, Ridiculous Digital had more branded searches than Atlas Digital among performance and digital marketing agencies in New Zealand. Ridiculous Digital was estimated to have 110 branded searches compared to Atlas Digital’s 90, and held a 3.7% Share of Search versus Atlas Digital’s 3.1%. - The lead changed hands 3 times in the 11 months ending August 2026: Ridiculous Digital took it in November 2025, Atlas Digital took it in May 2026, Ridiculous Digital took it in June 2026. - Across the 11 months ending August 2026, Atlas Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 4.2% to 3.1%, and its estimated monthly branded searches moved from 130 to 90. - Across the 11 months ending August 2026, Ridiculous Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 2.9% to 3.7%, and its estimated monthly branded searches moved from 90 to 110. ## How did search popularity change for New Zealand performance and digital marketing agencies in August 2026? - In August 2026, Traction Marketing overtook Atlas Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%. - In August 2026, Aro Digital overtook Ridiculous Digital to rank 7th among performance and digital marketing agencies in New Zealand, at 5.1%. - In August 2026, Web Wonks overtook Atlas Digital to rank 11th among performance and digital marketing agencies in New Zealand, at 3.7%. - In August 2026, Ridiculous Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 4.9% to 3.7%. - Estimated monthly branded searches for Atlas Digital in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026. ## Month by month | Month | Atlas Digital estimated searches | Atlas Digital Share of Search | Atlas Digital rank | Ridiculous Digital estimated searches | Ridiculous Digital Share of Search | Ridiculous Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 4.2% | 9 | 90 | 2.9% | 11 | | Nov 2025 | 100 | 3.3% | 11 | 140 | 4.6% | 9 | | Dec 2025 | 70 | 3% | 10 | 210 | 9.1% | 5 | | Jan 2026 | 70 | 2.6% | 10 | 140 | 5.2% | 8 | | Feb 2026 | 150 | 3.8% | 9 | 260 | 6.5% | 7 | | Mar 2026 | 210 | 4.4% | 9 | 210 | 4.4% | 11 | | Apr 2026 | 90 | 2.7% | 10 | 90 | 2.7% | 12 | | May 2026 | 110 | 2.8% | 9 | 90 | 2.3% | 12 | | Jun 2026 | 90 | 2.3% | 11 | 110 | 2.8% | 9 | | Jul 2026 | 100 | 3.5% | 11 | 140 | 4.9% | 7 | | Aug 2026 | 90 | 3.1% | 12 | 110 | 3.7% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Atlas Digital’s and Ridiculous Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atlas Digital**: Measured on the search terms “atlas digital”, “atlas digital marketing” and “atlas digital nz”, summed into one figure. - **Ridiculous Digital**: Measured on the search term “Ridiculous Digital”. - [Atlas Digital profile](/demand/nz/brands/atlas-digital) - [Ridiculous Digital profile](/demand/nz/brands/ridiculous-digital) - [All performance and digital marketing agencies in New Zealand](/demand/nz/categories/performance-digital-marketing-agencies): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Atlas Digital or Ridiculous Digital? In August 2026, Ridiculous Digital had more branded searches than Atlas Digital among performance and digital marketing agencies in New Zealand. Ridiculous Digital was estimated to have 110 branded searches compared to Atlas Digital’s 90, and held a 3.7% Share of Search versus Atlas Digital’s 3.1%. ## Cite this page Brandwave. "Atlas Digital vs Ridiculous Digital: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/atlas-digital-vs-ridiculous-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/atlas-digital-vs-ridiculous-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.