--- title: "Atkinson Crehan vs C & F Legal: Which is more popular in New Zealand?" description: "Is Atkinson Crehan or C & F Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/atkinson-crehan-vs-c-and-f-legal" publisher: "Brandwave" --- # Atkinson Crehan vs C & F Legal: Which is more popular in New Zealand? Is Atkinson Crehan or C & F Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atkinson Crehan and C & F Legal - **Competitive set**: Nelson law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Atkinson Crehan Share of Search**: 8% - **C & F Legal Share of Search**: 18% ## Is Atkinson Crehan or C & F Legal more popular in search? - In October 2026, C & F Legal had more branded searches than Atkinson Crehan among Nelson law firms in New Zealand. C & F Legal had about 90 branded searches, while Atkinson Crehan had 40. C & F Legal made up 18% of all Nelson law firm searches we track, and Atkinson Crehan accounted for 8%. - The lead changed hands 3 times in the 12 months ending October 2026: C & F Legal took it in December 2025, Atkinson Crehan took it in January 2026, C & F Legal took it in February 2026. - Across the 12 months ending October 2026, Atkinson Crehan’s share of searches among Nelson law firms in New Zealand moved from 13.8% to 8%, and its estimated monthly branded searches moved from 90 to 40. - Across the 12 months ending October 2026, C & F Legal’s share of searches among Nelson law firms in New Zealand moved from 12.3% to 18%, and its estimated monthly branded searches moved from 80 to 90. ## Top Nelson law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, C & F Legal appeared in all three answers. Atkinson Crehan was mentioned in one out of three: in one of the three ChatGPT answers. C & F Legal was listed before Atkinson Crehan in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | C & F Legal | 1st | 3 of 3 | 3 of 3 | | Stallard Law | 2nd | 3 of 3 | 3 of 3 | | Vanderwerff Shaw Lawyers | 3rd | 3 of 3 | 3 of 3 | | Hamish Fletcher Lawyers | 4th | 2 of 3 | 2 of 3 | | Atkinson Crehan | 5th | 1 of 3 | 1 of 3 | | Glasgow Harley | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Nelson law firms - Asked ChatGPT "Which law firm should I hire in Nelson, New Zealand?": 1. C & F Legal, 2. Stallard Law, 3. Vanderwerff Shaw Lawyers, 4. Hamish Fletcher Lawyers - Asked ChatGPT "What are the best law firms in Nelson, New Zealand?": 1. C & F Legal, 2. Stallard Law, 3. Atkinson Crehan, 4. Hamish Fletcher Lawyers, 5. Vanderwerff Shaw Lawyers - Asked ChatGPT "What's the best law firm in Nelson, New Zealand for legal advice?": 1. C & F Legal, 2. Vanderwerff Shaw Lawyers, 3. Stallard Law Not named in any answer: Glasgow Harley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson law firms in October 2026? - In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches. - In October 2026, C & F Legal lost share of searches among Nelson law firms in New Zealand, from 20.3% to 18%. - Estimated monthly branded searches for Atkinson Crehan in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in October 2026. ## How has branded search for Atkinson Crehan and C & F Legal changed in New Zealand over the last 12 months? | Month | Atkinson Crehan estimated searches | Atkinson Crehan Share of Search | Atkinson Crehan rank | C & F Legal estimated searches | C & F Legal Share of Search | C & F Legal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90 | 13.8% | 4 | 80 | 12.3% | 5 | | Dec 2025 | 60 | 11.3% | 5 | 70 | 13.2% | 4 | | Jan 2026 | 70 | 11.5% | 4 | 60 | 9.8% | 5 | | Feb 2026 | 50 | 9.3% | 5 | 80 | 14.8% | 3 | | Mar 2026 | 80 | 11.3% | 5 | 110 | 15.5% | 4 | | Apr 2026 | 50 | 9.6% | 5 | 70 | 13.5% | 4 | | May 2026 | 50 | 9.8% | 5 | 90 | 17.6% | 3 | | Jun 2026 | 50 | 8.5% | 5 | 100 | 16.9% | 3 | | Jul 2026 | 40 | 6.7% | 5 | 90 | 15% | 4 | | Aug 2026 | 40 | 6.6% | 5 | 110 | 18% | 3 | | Sep 2026 | 50 | 7.8% | 5 | 130 | 20.3% | 3 | | Oct 2026 | 40 | 8% | 5 | 90 | 18% | 4 | ## How are Atkinson Crehan’s and C & F Legal’s branded searches counted? Brandwave collects information about searches that people make online using Atkinson Crehan’s and C & F Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atkinson Crehan**: Measured on the search terms “atkinson crehan” and “atkinson crehan law”, summed into one figure. - **C & F Legal**: Measured on the search terms “c and f legal” and “c&f legal”, summed into one figure. - [Atkinson Crehan profile](/demand/nz/brands/atkinson-crehan) - [C & F Legal profile](/demand/nz/brands/c-and-f-legal) - [All Nelson law firms in New Zealand](/demand/nz/locations/nelson/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atkinson Crehan or C & F Legal more popular in search? In October 2026, C & F Legal had more branded searches than Atkinson Crehan among Nelson law firms in New Zealand. C & F Legal had about 90 branded searches, while Atkinson Crehan had 40. C & F Legal made up 18% of all Nelson law firm searches we track, and Atkinson Crehan accounted for 8%. ## Cite this page Brandwave. "Atkinson Crehan vs C & F Legal: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/atkinson-crehan-vs-c-and-f-legal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/atkinson-crehan-vs-c-and-f-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.