---
title: "Athfield Architects vs Woods Bagot: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Athfield Architects or Woods Bagot? Compare estimated monthly branded-search demand and Share of Search inside the Architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/athfield-architects-vs-woods-bagot"
publisher: "Brandwave"
---

# Athfield Architects vs Woods Bagot: Which is more popular by branded search in New Zealand?

Which is more popular in search, Athfield Architects or Woods Bagot? Compare estimated monthly branded-search demand and Share of Search inside the Architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Athfield Architects and Woods Bagot
- **Competitive set**: Architecture firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Athfield Architects Share of Search**: 8.8%
- **Woods Bagot Share of Search**: 4%

## Which is more popular in search, Athfield Architects or Woods Bagot?

- In August 2026, Athfield Architects had more branded searches than Woods Bagot among architecture firms in New Zealand. Athfield Architects was estimated to have 490 branded searches compared to Woods Bagot’s 220, and held an 8.8% Share of Search versus Woods Bagot’s 4%.
- Athfield Architects was ahead of Woods Bagot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Athfield Architects’ estimated Share of Search among architecture firms in New Zealand held steady at 8.8%, and its estimated monthly branded searches moved from 480 to 490.
- Across the 11 months ending August 2026, Woods Bagot’s estimated Share of Search among architecture firms in New Zealand moved from 5% to 4%, and its estimated monthly branded searches moved from 270 to 220.

## How did search popularity change for New Zealand architecture firms in August 2026?

- In August 2026, Athfield Architects gained estimated Share of Search among architecture firms in New Zealand, from 7.7% to 8.8%.
- Estimated monthly branded searches for Woods Bagot in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.

## Month by month

| Month | Athfield Architects estimated searches | Athfield Architects Share of Search | Athfield Architects rank | Woods Bagot estimated searches | Woods Bagot Share of Search | Woods Bagot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 8.8% | 4 | 270 | 5% | 6 |
| Nov 2025 | 390 | 7.9% | 4 | 220 | 4.5% | 6 |
| Dec 2025 | 260 | 6.4% | 4 | 220 | 5.4% | 5 |
| Jan 2026 | 270 | 5.8% | 4 | 180 | 3.9% | 6 |
| Feb 2026 | 480 | 8.9% | 4 | 220 | 4.1% | 6 |
| Mar 2026 | 590 | 9.7% | 4 | 270 | 4.4% | 6 |
| Apr 2026 | 590 | 11.3% | 4 | 220 | 4.2% | 6 |
| May 2026 | 480 | 8.1% | 4 | 270 | 4.6% | 6 |
| Jun 2026 | 490 | 8.3% | 4 | 330 | 5.6% | 5 |
| Jul 2026 | 490 | 7.7% | 4 | 270 | 4.3% | 6 |
| Aug 2026 | 490 | 8.8% | 4 | 220 | 4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Athfield Architects’ and Woods Bagot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Athfield Architects**: Measured on the search terms “athfield architects”, “athfield architects near me” and “athfieldarchitects”, summed into one figure.
- **Woods Bagot**: Measured on the search terms “woods bagot”, “woods bagot nz” and “woodsbagot”, summed into one figure.

- [Athfield Architects profile](/demand/nz/brands/athfield-architects)
- [Woods Bagot profile](/demand/nz/brands/woods-bagot)
- [All architecture firms in New Zealand](/demand/nz/categories/nz-architecture-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Athfield Architects or Woods Bagot?

In August 2026, Athfield Architects had more branded searches than Woods Bagot among architecture firms in New Zealand. Athfield Architects was estimated to have 490 branded searches compared to Woods Bagot’s 220, and held an 8.8% Share of Search versus Woods Bagot’s 4%.

## Cite this page

Brandwave. "Athfield Architects vs Woods Bagot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/athfield-architects-vs-woods-bagot

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/athfield-architects-vs-woods-bagot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.