--- title: "ASUS vs TP-Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ASUS or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asus-vs-tp-link" publisher: "Brandwave" --- # ASUS vs TP-Link: Which is more popular by branded search in New Zealand? Which is more popular in search, ASUS or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and TP-Link - **Competitive set**: Wi-Fi router brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **ASUS Share of Search**: 40.1% - **TP-Link Share of Search**: 38% ## Which is more popular in search, ASUS or TP-Link? - In August 2026, ASUS had more branded searches than TP-Link among Wi-Fi router brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to TP-Link’s 11.2K, and held a 40.1% Share of Search versus TP-Link’s 38%. - The lead changed hands 2 times in the 11 months ending August 2026: TP-Link took it in April 2026, ASUS took it in August 2026. - Across the 11 months ending August 2026, ASUS’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 40.3% to 40.1%, and its estimated monthly branded searches moved from 10.7K to 11.8K. - Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 34.7% to 38%, and its estimated monthly branded searches moved from 9.2K to 11.2K. ## How did search popularity change for New Zealand Wi-Fi router brands in August 2026? - In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%. - In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.7K | 40.3% | 1 | 9.2K | 34.7% | 2 | | Nov 2025 | 12K | 42.8% | 1 | 9.6K | 34.2% | 2 | | Dec 2025 | 10.5K | 39.4% | 1 | 9.9K | 37.1% | 2 | | Jan 2026 | 11.4K | 39.8% | 1 | 10.4K | 36.3% | 2 | | Feb 2026 | 11.2K | 39.9% | 1 | 10.5K | 37.6% | 2 | | Mar 2026 | 12.5K | 42.1% | 1 | 10.9K | 36.6% | 2 | | Apr 2026 | 10.2K | 36.6% | 2 | 10.9K | 39.4% | 1 | | May 2026 | 11.1K | 38.5% | 2 | 11.2K | 38.7% | 1 | | Jun 2026 | 11.1K | 36.8% | 2 | 12.3K | 40.8% | 1 | | Jul 2026 | 11.5K | 37.5% | 2 | 11.8K | 38.6% | 1 | | Aug 2026 | 11.8K | 40.1% | 1 | 11.2K | 38% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search terms “asus”, “asus 27 inch monitor”, “asus 4k monitor”, “asus ai mesh”, “asus art monitor”, “asus chrome”, “asus com”, “asus gaming monitor”, “asus gaming router”, “asus laptop”, “asus mesh”, “asus mesh wifi”, “asus modem router”, “asus monitor”, “asus monitor oled”, “asus near me”, “asus notebook”, “asus nz”, “asus online”, “asus portable monitor”, “asus proart”, “asus rog”, “asus rog gaming monitor”, “asus rog monitor”, “asus rog swift monitor”, “asus rog zephyrus 14”, “asus router”, “asus router ac68u”, “asus tuf”, “asus tuf gaming monitor”, “asus tuf monitor”, “asus vivo”, “asus vivobook 14”, “asus vivobook 15”, “asus wifi”, “asus wifi 7 router”, “asus wifi range extender”, “asus wifi router”, “asus zen wifi”, “asus zenbook”, “asus zenbook 14”, “asus zenbook 14 oled” and “asus zenscreen portable monitor”, summed into one figure. - **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link archer ax55”, “tp link ax3000”, “tp link com”, “tp link deco”, “tp link deco mesh wifi system”, “tp link deco x20”, “tp link deco x55”, “tp link extender”, “tp link mesh”, “tp link modem”, “tp link near me”, “tp link nz”, “tp link omada”, “tp link online”, “tp link router”, “tp link wifi”, “tp link wifi 7”, “tp link wifi extender”, “tplink”, “tplink ac1200”, “tplink deco x50”, “tplink mesh”, “tplink nz”, “tplink router” and “tplink wifi”, summed into one figure. - [ASUS profile](/demand/nz/brands/asus) - [TP-Link profile](/demand/nz/brands/tp-link) - [All Wi-Fi router brands in New Zealand](/demand/nz/categories/nz-wifi-router-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ASUS or TP-Link? In August 2026, ASUS had more branded searches than TP-Link among Wi-Fi router brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to TP-Link’s 11.2K, and held a 40.1% Share of Search versus TP-Link’s 38%. ## Cite this page Brandwave. "ASUS vs TP-Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asus-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asus-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.