--- title: "ASUS vs Microsoft Surface: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ASUS or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asus-vs-microsoft-surface" publisher: "Brandwave" --- # ASUS vs Microsoft Surface: Which is more popular by branded search in New Zealand? Which is more popular in search, ASUS or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Microsoft Surface - **Competitive set**: Laptop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **ASUS Share of Search**: 8% - **Microsoft Surface Share of Search**: 6.8% ## Which is more popular in search, ASUS or Microsoft Surface? - In August 2026, ASUS had more branded searches than Microsoft Surface among laptop brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to Microsoft Surface’s 10.1K, and held an 8% Share of Search versus Microsoft Surface’s 6.8%. - The lead changed hands 3 times in the 11 months ending August 2026: ASUS took it in November 2025, Microsoft Surface took it in June 2026, ASUS took it in July 2026. - Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands in New Zealand moved from 8.2% to 8%, and its estimated monthly branded searches moved from 10.7K to 11.8K. - Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand moved from 8.3% to 6.8%, and its estimated monthly branded searches moved from 10.8K to 10.1K. ## How did search popularity change for New Zealand laptop brands in August 2026? - Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.7K | 8.2% | 5 | 10.8K | 8.3% | 4 | | Nov 2025 | 12K | 8.2% | 4 | 11.5K | 7.9% | 5 | | Dec 2025 | 10.5K | 8.2% | 4 | 9.4K | 7.4% | 5 | | Jan 2026 | 11.4K | 7.7% | 4 | 10.2K | 6.9% | 5 | | Feb 2026 | 11.2K | 7.9% | 4 | 9.6K | 6.8% | 5 | | Mar 2026 | 12.5K | 6.7% | 4 | 11K | 5.9% | 5 | | Apr 2026 | 10.2K | 8.2% | 4 | 8.6K | 6.9% | 5 | | May 2026 | 11.1K | 8% | 4 | 9.5K | 6.8% | 5 | | Jun 2026 | 11.1K | 7.5% | 5 | 11.3K | 7.6% | 4 | | Jul 2026 | 11.5K | 8.1% | 4 | 10.1K | 7.1% | 5 | | Aug 2026 | 11.8K | 8% | 4 | 10.1K | 6.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search terms “asus”, “asus 27 inch monitor”, “asus 4k monitor”, “asus ai mesh”, “asus art monitor”, “asus chrome”, “asus com”, “asus gaming monitor”, “asus gaming router”, “asus laptop”, “asus mesh”, “asus mesh wifi”, “asus modem router”, “asus monitor”, “asus monitor oled”, “asus near me”, “asus notebook”, “asus nz”, “asus online”, “asus portable monitor”, “asus proart”, “asus rog”, “asus rog gaming monitor”, “asus rog monitor”, “asus rog swift monitor”, “asus rog zephyrus 14”, “asus router”, “asus router ac68u”, “asus tuf”, “asus tuf gaming monitor”, “asus tuf monitor”, “asus vivo”, “asus vivobook 14”, “asus vivobook 15”, “asus wifi”, “asus wifi 7 router”, “asus wifi range extender”, “asus wifi router”, “asus zen wifi”, “asus zenbook”, “asus zenbook 14”, “asus zenbook 14 oled” and “asus zenscreen portable monitor”, summed into one figure. - **Microsoft Surface**: Measured on the search terms “microsoft com”, “microsoft surface laptop”, “microsoft surface laptop 7”, “microsoft surface near me”, “microsoft surface nz”, “microsoft surface pro 11”, “microsoft surface tab”, “microsoftsurface”, “microsoftsurface laptop”, “pc surface pro”, “surface laptop”, “surface laptop 7”, “surface laptop notebook”, “surface laptop tablet”, “surface pro”, “surface pro 11”, “surface pro 4”, “surface pro 7”, “surface pro 8”, “surface pro 9” and “surface pro laptop”, summed into one figure. - [ASUS profile](/demand/nz/brands/asus) - [Microsoft Surface profile](/demand/nz/brands/microsoft-surface) - [All laptop brands in New Zealand](/demand/nz/categories/nz-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ASUS or Microsoft Surface? In August 2026, ASUS had more branded searches than Microsoft Surface among laptop brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to Microsoft Surface’s 10.1K, and held an 8% Share of Search versus Microsoft Surface’s 6.8%. ## Cite this page Brandwave. "ASUS vs Microsoft Surface: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asus-vs-microsoft-surface This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asus-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.