--- title: "ASUS vs Dell: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ASUS or Dell? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asus-vs-dell" publisher: "Brandwave" --- # ASUS vs Dell: Which is more popular by branded search in New Zealand? Which is more popular in search, ASUS or Dell? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Dell - **Competitive set**: Laptop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **ASUS Share of Search**: 8% - **Dell Share of Search**: 2.9% ## Which is more popular in search, ASUS or Dell? - In August 2026, ASUS had more branded searches than Dell among laptop brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to Dell’s 4.3K, and held an 8% Share of Search versus Dell’s 2.9%. - ASUS was ahead of Dell in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands in New Zealand moved from 8.2% to 8%, and its estimated monthly branded searches moved from 10.7K to 11.8K. - Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 3.9K to 4.3K. ## How did search popularity change for New Zealand laptop brands in August 2026? - In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand. - Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Dell estimated searches | Dell Share of Search | Dell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.7K | 8.2% | 5 | 3.9K | 3% | 8 | | Nov 2025 | 12K | 8.2% | 4 | 3.4K | 2.3% | 8 | | Dec 2025 | 10.5K | 8.2% | 4 | 3K | 2.3% | 8 | | Jan 2026 | 11.4K | 7.7% | 4 | 3.5K | 2.4% | 8 | | Feb 2026 | 11.2K | 7.9% | 4 | 3.5K | 2.4% | 8 | | Mar 2026 | 12.5K | 6.7% | 4 | 4K | 2.2% | 8 | | Apr 2026 | 10.2K | 8.2% | 4 | 3.7K | 2.9% | 8 | | May 2026 | 11.1K | 8% | 4 | 4.2K | 3% | 7 | | Jun 2026 | 11.1K | 7.5% | 5 | 4.8K | 3.2% | 7 | | Jul 2026 | 11.5K | 8.1% | 4 | 4.6K | 3.3% | 7 | | Aug 2026 | 11.8K | 8% | 4 | 4.3K | 2.9% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search terms “asus”, “asus 27 inch monitor”, “asus 4k monitor”, “asus ai mesh”, “asus art monitor”, “asus chrome”, “asus com”, “asus gaming monitor”, “asus gaming router”, “asus laptop”, “asus mesh”, “asus mesh wifi”, “asus modem router”, “asus monitor”, “asus monitor oled”, “asus near me”, “asus notebook”, “asus nz”, “asus online”, “asus portable monitor”, “asus proart”, “asus rog”, “asus rog gaming monitor”, “asus rog monitor”, “asus rog swift monitor”, “asus rog zephyrus 14”, “asus router”, “asus router ac68u”, “asus tuf”, “asus tuf gaming monitor”, “asus tuf monitor”, “asus vivo”, “asus vivobook 14”, “asus vivobook 15”, “asus wifi”, “asus wifi 7 router”, “asus wifi range extender”, “asus wifi router”, “asus zen wifi”, “asus zenbook”, “asus zenbook 14”, “asus zenbook 14 oled” and “asus zenscreen portable monitor”, summed into one figure. - **Dell**: Measured on the search terms “dell 24 monitor”, “dell 27 inch monitor”, “dell 27 monitor”, “dell 34 inch curved monitor”, “dell 4k monitor”, “dell alienware laptop”, “dell business laptops”, “dell curved monitor”, “dell g15 gaming laptop”, “dell gaming laptop”, “dell gaming monitor”, “dell inspiron 15 laptop”, “dell inspiron laptop”, “dell laptop”, “dell laptop deals”, “dell laptop price”, “dell latitude laptop”, “dell monitor”, “dell notebook”, “dell p2417h monitor”, “dell precision laptop”, “dell refurbished laptops”, “dell rugged laptop”, “dell touchscreen monitor”, “dell u2412m monitor”, “dell u2414h monitor”, “dell ultrasharp 27 monitor”, “dell ultrasharp monitor”, “dell xps 13 laptop”, “dell xps laptop”, “laptop dell inspiron 15 3000” and “monitor dell ultrawide”, summed into one figure. - [ASUS profile](/demand/nz/brands/asus) - [Dell profile](/demand/nz/brands/dell) - [All laptop brands in New Zealand](/demand/nz/categories/nz-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ASUS or Dell? In August 2026, ASUS had more branded searches than Dell among laptop brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to Dell’s 4.3K, and held an 8% Share of Search versus Dell’s 2.9%. ## Cite this page Brandwave. "ASUS vs Dell: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asus-vs-dell This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asus-vs-dell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.