--- title: "Aston Martin vs Mazda: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aston Martin or Mazda? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aston-martin-vs-mazda" publisher: "Brandwave" --- # Aston Martin vs Mazda: Which is more popular by branded search in New Zealand? Which is more popular in search, Aston Martin or Mazda? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aston Martin and Mazda - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aston Martin Share of Search**: 0.9% - **Mazda Share of Search**: 4.2% ## Which is more popular in search, Aston Martin or Mazda? - In August 2026, Mazda had more branded searches than Aston Martin among car brands in New Zealand. Mazda was estimated to have 52.3K branded searches compared to Aston Martin’s 11.2K, and held a 4.2% Share of Search versus Aston Martin’s 0.9%. - Mazda was ahead of Aston Martin in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among car brands in New Zealand moved from 0.81% to 0.9%, and its estimated monthly branded searches moved from 9.9K to 11.2K. - Across the 11 months ending August 2026, Mazda’s estimated Share of Search among car brands in New Zealand moved from 4.1% to 4.2%, and its estimated monthly branded searches moved from 50.1K to 52.3K. ## How did search popularity change for New Zealand car brands in August 2026? - Mazda’s estimated Share of Search among car brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in August 2026. - In August 2026, Aston Martin rose from 29th to 27th among car brands in New Zealand. ## Month by month | Month | Aston Martin estimated searches | Aston Martin Share of Search | Aston Martin rank | Mazda estimated searches | Mazda Share of Search | Mazda rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.81% | 31 | 50.1K | 4.1% | 4 | | Nov 2025 | 9.9K | 0.83% | 30 | 48.1K | 4% | 4 | | Dec 2025 | 8.2K | 0.73% | 32 | 43.8K | 3.9% | 5 | | Jan 2026 | 9.2K | 0.7% | 32 | 55.8K | 4.3% | 4 | | Feb 2026 | 8.3K | 0.69% | 36 | 54.2K | 4.5% | 3 | | Mar 2026 | 9.4K | 0.64% | 38 | 52.4K | 3.5% | 9 | | Apr 2026 | 8.7K | 0.66% | 39 | 43.2K | 3.3% | 8 | | May 2026 | 9.8K | 0.75% | 33 | 47.5K | 3.6% | 8 | | Jun 2026 | 9.7K | 0.81% | 29 | 45.5K | 3.8% | 6 | | Jul 2026 | 9.8K | 0.84% | 29 | 45.8K | 3.9% | 5 | | Aug 2026 | 11.2K | 0.9% | 27 | 52.3K | 4.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aston Martin’s and Mazda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aston Martin**: Measured on the search terms “aston martin”, “aston martin car”, “aston martin cars”, “aston martin db11”, “aston martin db12”, “aston martin dbx”, “aston martin nz”, “aston martin vanquish” and “aston martin vantage”, summed into one figure. - **Mazda**: Measured on the search terms “axela”, “demio”, “mazda”, “mazda axela”, “mazda bt 50”, “mazda car”, “mazda cars”, “mazda cx 3”, “mazda cx 30”, “mazda cx 5”, “mazda cx 60”, “mazda cx5”, “mazda mazda 3”, “mazda mx 5”, “mazda new zealand”, “mazda nz” and “mx5”, summed into one figure. - [Aston Martin profile](/demand/nz/brands/aston-martin) - [Mazda profile](/demand/nz/brands/mazda) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aston Martin or Mazda? In August 2026, Mazda had more branded searches than Aston Martin among car brands in New Zealand. Mazda was estimated to have 52.3K branded searches compared to Aston Martin’s 11.2K, and held a 4.2% Share of Search versus Aston Martin’s 0.9%. ## Cite this page Brandwave. "Aston Martin vs Mazda: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aston-martin-vs-mazda This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aston-martin-vs-mazda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.