--- title: "Aston Martin vs Lexus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aston Martin or Lexus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aston-martin-vs-lexus" publisher: "Brandwave" --- # Aston Martin vs Lexus: Which is more popular by branded search in New Zealand? Which is more popular in search, Aston Martin or Lexus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aston Martin and Lexus - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aston Martin Share of Search**: 0.9% - **Lexus Share of Search**: 1.4% ## Which is more popular in search, Aston Martin or Lexus? - In August 2026, Lexus had more branded searches than Aston Martin among car brands in New Zealand. Lexus was estimated to have 16.9K branded searches compared to Aston Martin’s 11.2K, and held a 1.4% Share of Search versus Aston Martin’s 0.9%. - Lexus was ahead of Aston Martin in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among car brands in New Zealand moved from 0.81% to 0.9%, and its estimated monthly branded searches moved from 9.9K to 11.2K. - Across the 11 months ending August 2026, Lexus’ estimated Share of Search among car brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 16.2K to 16.9K. ## How did search popularity change for New Zealand car brands in August 2026? - In August 2026, Aston Martin rose from 29th to 27th among car brands in New Zealand. - In August 2026, Lexus fell from 20th to 21st among car brands in New Zealand. ## Month by month | Month | Aston Martin estimated searches | Aston Martin Share of Search | Aston Martin rank | Lexus estimated searches | Lexus Share of Search | Lexus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.81% | 31 | 16.2K | 1.3% | 22 | | Nov 2025 | 9.9K | 0.83% | 30 | 14.9K | 1.2% | 22 | | Dec 2025 | 8.2K | 0.73% | 32 | 15.3K | 1.4% | 20 | | Jan 2026 | 9.2K | 0.7% | 32 | 18.7K | 1.4% | 18 | | Feb 2026 | 8.3K | 0.69% | 36 | 17.4K | 1.4% | 19 | | Mar 2026 | 9.4K | 0.64% | 38 | 18.6K | 1.3% | 20 | | Apr 2026 | 8.7K | 0.66% | 39 | 15.6K | 1.2% | 22 | | May 2026 | 9.8K | 0.75% | 33 | 17.8K | 1.4% | 21 | | Jun 2026 | 9.7K | 0.81% | 29 | 14.7K | 1.2% | 21 | | Jul 2026 | 9.8K | 0.84% | 29 | 15.3K | 1.3% | 20 | | Aug 2026 | 11.2K | 0.9% | 27 | 16.9K | 1.4% | 21 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aston Martin’s and Lexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aston Martin**: Measured on the search terms “aston martin”, “aston martin car”, “aston martin cars”, “aston martin db11”, “aston martin db12”, “aston martin dbx”, “aston martin nz”, “aston martin vanquish” and “aston martin vantage”, summed into one figure. - **Lexus**: Measured on the search terms “lexus”, “lexus car”, “lexus cars”, “lexus es”, “lexus is”, “lexus lx”, “lexus new zealand”, “lexus nx”, “lexus nz”, “lexus rx”, “lexus rz” and “lexus ux”, summed into one figure. - [Aston Martin profile](/demand/nz/brands/aston-martin) - [Lexus profile](/demand/nz/brands/lexus) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aston Martin or Lexus? In August 2026, Lexus had more branded searches than Aston Martin among car brands in New Zealand. Lexus was estimated to have 16.9K branded searches compared to Aston Martin’s 11.2K, and held a 1.4% Share of Search versus Aston Martin’s 0.9%. ## Cite this page Brandwave. "Aston Martin vs Lexus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aston-martin-vs-lexus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aston-martin-vs-lexus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.