--- title: "Aston Martin vs Fiat: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aston Martin or Fiat? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aston-martin-vs-fiat" publisher: "Brandwave" --- # Aston Martin vs Fiat: Which is more popular by branded search in New Zealand? Which is more popular in search, Aston Martin or Fiat? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aston Martin and Fiat - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aston Martin Share of Search**: 0.9% - **Fiat Share of Search**: 0.37% ## Which is more popular in search, Aston Martin or Fiat? - In August 2026, Aston Martin had more branded searches than Fiat among car brands in New Zealand. Aston Martin was estimated to have 11.2K branded searches compared to Fiat’s 4.6K, and held a 0.9% Share of Search versus Fiat’s 0.37%. - Aston Martin was ahead of Fiat in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among car brands in New Zealand moved from 0.81% to 0.9%, and its estimated monthly branded searches moved from 9.9K to 11.2K. - Across the 11 months ending August 2026, Fiat’s estimated Share of Search among car brands in New Zealand moved from 0.4% to 0.37%, and its estimated monthly branded searches moved from 5K to 4.6K. ## How did search popularity change for New Zealand car brands in August 2026? - In August 2026, Aston Martin rose from 29th to 27th among car brands in New Zealand. - In August 2026, Fiat fell from 35th to 53rd among car brands in New Zealand. ## Month by month | Month | Aston Martin estimated searches | Aston Martin Share of Search | Aston Martin rank | Fiat estimated searches | Fiat Share of Search | Fiat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.81% | 31 | 5K | 0.4% | 48 | | Nov 2025 | 9.9K | 0.83% | 30 | 5K | 0.42% | 49 | | Dec 2025 | 8.2K | 0.73% | 32 | 4.7K | 0.42% | 49 | | Jan 2026 | 9.2K | 0.7% | 32 | 5K | 0.38% | 49 | | Feb 2026 | 8.3K | 0.69% | 36 | 4.7K | 0.39% | 50 | | Mar 2026 | 9.4K | 0.64% | 38 | 6K | 0.4% | 48 | | Apr 2026 | 8.7K | 0.66% | 39 | 4.9K | 0.37% | 51 | | May 2026 | 9.8K | 0.75% | 33 | 5.1K | 0.39% | 50 | | Jun 2026 | 9.7K | 0.81% | 29 | 4.2K | 0.35% | 55 | | Jul 2026 | 9.8K | 0.84% | 29 | 8.9K | 0.76% | 35 | | Aug 2026 | 11.2K | 0.9% | 27 | 4.6K | 0.37% | 53 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aston Martin’s and Fiat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aston Martin**: Measured on the search terms “aston martin”, “aston martin car”, “aston martin cars”, “aston martin db11”, “aston martin db12”, “aston martin dbx”, “aston martin nz”, “aston martin vanquish” and “aston martin vantage”, summed into one figure. - **Fiat**: Measured on the search terms “fiat”, “fiat 500”, “fiat 500e”, “fiat car”, “fiat cars”, “fiat ducato”, “fiat new zealand”, “fiat nz” and “fiat panda”, summed into one figure. - [Aston Martin profile](/demand/nz/brands/aston-martin) - [Fiat profile](/demand/nz/brands/fiat) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aston Martin or Fiat? In August 2026, Aston Martin had more branded searches than Fiat among car brands in New Zealand. Aston Martin was estimated to have 11.2K branded searches compared to Fiat’s 4.6K, and held a 0.9% Share of Search versus Fiat’s 0.37%. ## Cite this page Brandwave. "Aston Martin vs Fiat: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aston-martin-vs-fiat This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aston-martin-vs-fiat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.