--- title: "Asteron Life vs Fidelity Life: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Asteron Life or Fidelity Life? Compare estimated monthly branded-search demand and Share of Search inside the life insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asteron-life-vs-fidelity-life" publisher: "Brandwave" --- # Asteron Life vs Fidelity Life: Which is more popular by branded search in New Zealand? Which is more popular in search, Asteron Life or Fidelity Life? Compare estimated monthly branded-search demand and Share of Search inside the life insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asteron Life and Fidelity Life - **Competitive set**: life insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Asteron Life Share of Search**: 7.4% - **Fidelity Life Share of Search**: 8.3% ## Which is more popular in search, Asteron Life or Fidelity Life? - In August 2026, Fidelity Life had more branded searches than Asteron Life among life insurers in New Zealand. Fidelity Life was estimated to have 4K branded searches compared to Asteron Life’s 3.6K, and held an 8.3% Share of Search versus Asteron Life’s 7.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Asteron Life took it in May 2026, Fidelity Life took it in June 2026. - Across the 11 months ending August 2026, Asteron Life’s estimated Share of Search among life insurers in New Zealand moved from 7.6% to 7.4%, and its estimated monthly branded searches moved from 3.4K to 3.6K. - Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches held steady at 4K. ## How did search popularity change for New Zealand life insurers in August 2026? - Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026. ## Month by month | Month | Asteron Life estimated searches | Asteron Life Share of Search | Asteron Life rank | Fidelity Life estimated searches | Fidelity Life Share of Search | Fidelity Life rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 7.6% | 5 | 4K | 8.9% | 4 | | Nov 2025 | 2.7K | 6.7% | 5 | 3.9K | 9.6% | 4 | | Dec 2025 | 2.3K | 7.1% | 5 | 2.8K | 8.6% | 4 | | Jan 2026 | 2.9K | 7.1% | 5 | 3.3K | 8.3% | 4 | | Feb 2026 | 3K | 6.9% | 5 | 4K | 9.3% | 4 | | Mar 2026 | 3.5K | 7.1% | 5 | 4.7K | 9.7% | 4 | | Apr 2026 | 3.5K | 7.9% | 5 | 3.9K | 8.6% | 4 | | May 2026 | 4.3K | 9.4% | 4 | 3.9K | 8.4% | 5 | | Jun 2026 | 4.2K | 8.9% | 5 | 4.6K | 9.8% | 4 | | Jul 2026 | 3.6K | 7.8% | 5 | 4K | 8.6% | 4 | | Aug 2026 | 3.6K | 7.4% | 5 | 4K | 8.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Asteron Life’s and Fidelity Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asteron Life**: Measured on the search terms “asteron”, “asteron insurance”, “Asteron Life”, “asteron life income protection”, “asteron life insurance”, “asteron life insurance new zealand”, “asteron life insurance nz”, “asteron life nz”, “asteron life trauma cover” and “life insurance asteron”, summed into one figure. - **Fidelity Life**: Measured on the search terms “Fidelity Life”, “fidelity life auckland”, “fidelity life cover”, “fidelity life income protection”, “fidelity life insurance”, “fidelity life insurance new zealand”, “fidelity life insurance nz”, “fidelity life new zealand”, “fidelity life nz”, “fidelity life trauma cover” and “life insurance fidelity”, summed into one figure. - [Asteron Life profile](/demand/nz/brands/asteron-life) - [Fidelity Life profile](/demand/nz/brands/fidelity-life) - [All life insurers in New Zealand](/demand/nz/categories/nz-life-insurers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Asteron Life or Fidelity Life? In August 2026, Fidelity Life had more branded searches than Asteron Life among life insurers in New Zealand. Fidelity Life was estimated to have 4K branded searches compared to Asteron Life’s 3.6K, and held an 8.3% Share of Search versus Asteron Life’s 7.4%. ## Cite this page Brandwave. "Asteron Life vs Fidelity Life: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asteron-life-vs-fidelity-life This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asteron-life-vs-fidelity-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.