--- title: "Asset Recruitment vs Tradestaff: Which is searched more in New Zealand?" description: "Is Asset Recruitment or Tradestaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asset-recruitment-vs-tradestaff" publisher: "Brandwave" --- # Asset Recruitment vs Tradestaff: Which is searched more in New Zealand? Is Asset Recruitment or Tradestaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asset Recruitment and Tradestaff - **Competitive set**: Hamilton recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Asset Recruitment Share of Search**: 28.6% - **Tradestaff Share of Search**: 23.6% ## Is Asset Recruitment or Tradestaff more popular in search? - In September 2026, Asset Recruitment had more branded searches than Tradestaff among Hamilton recruitment agencies in New Zealand. Asset Recruitment had about 580 branded searches, while Tradestaff had 480. Asset Recruitment made up 28.6% of all Hamilton recruitment agency searches we track, and Tradestaff accounted for 23.6%. - The lead changed hands 6 times in the 12 months ending September 2026: Tradestaff took it in November 2025, Asset Recruitment took it in December 2025, Tradestaff took it in January 2026, Asset Recruitment took it in February 2026, Tradestaff took it in March 2026, Asset Recruitment took it in May 2026. - Across the 12 months ending September 2026, Asset Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand moved from 25.3% to 28.6%, and its estimated monthly branded searches moved from 560 to 580. - Across the 12 months ending September 2026, Tradestaff’s share of searches among Hamilton recruitment agencies in New Zealand moved from 21.7% to 23.6%, and its estimated monthly branded searches held steady at 480. ## Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Asset Recruitment and Tradestaff showed up in all three answers. Asset Recruitment was listed before Tradestaff in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Asset Recruitment | 1st | 3 of 3 | 3 of 3 | | Tradestaff | 2nd | 3 of 3 | 3 of 3 | | RecruitNet | 3rd | 2 of 3 | 2 of 3 | | 1st Call Recruitment | 4th | 3 of 3 | 3 of 3 | | Madison Recruitment | 5th | 2 of 3 | 2 of 3 | | Greenstone Recruitment | 6th | 3 of 3 | 3 of 3 | | OneStaff | Not ranked | 0 of 3 | 0 of 3 | | Drake | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Hamilton, New Zealand?": 1. RecruitNet, 2. Asset Recruitment, 3. Tradestaff, 4. 1st Call Recruitment, 5. Greenstone Recruitment - Asked ChatGPT "What are the best recruitment agencies in Hamilton, New Zealand?": 1. Asset Recruitment, 2. Tradestaff, 3. RecruitNet, 4. 1st Call Recruitment, 5. Madison Recruitment, 6. Greenstone Recruitment - Asked ChatGPT "What's the best recruitment agency in Hamilton, New Zealand for a new employee?": 1. Asset Recruitment, 2. Tradestaff, 3. 1st Call Recruitment, 4. Madison Recruitment, 5. Greenstone Recruitment Not named in any answer: OneStaff and Drake. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026? - In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%. - In September 2026, Asset Recruitment lost share of searches among Hamilton recruitment agencies in New Zealand, from 35.9% to 28.6%. ## Month by month | Month | Asset Recruitment estimated searches | Asset Recruitment Share of Search | Asset Recruitment rank | Tradestaff estimated searches | Tradestaff Share of Search | Tradestaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 560 | 25.3% | 2 | 480 | 21.7% | 3 | | Nov 2025 | 540 | 23.1% | 3 | 590 | 25.2% | 2 | | Dec 2025 | 480 | 27.7% | 1 | 390 | 22.5% | 3 | | Jan 2026 | 530 | 24.5% | 2 | 590 | 27.3% | 1 | | Feb 2026 | 790 | 32.8% | 1 | 590 | 24.5% | 2 | | Mar 2026 | 670 | 25% | 3 | 720 | 26.9% | 2 | | Apr 2026 | 540 | 22.7% | 3 | 590 | 24.8% | 2 | | May 2026 | 640 | 30.5% | 1 | 590 | 28.1% | 2 | | Jun 2026 | 650 | 26.5% | 2 | 590 | 24.1% | 3 | | Jul 2026 | 640 | 25.4% | 2 | 590 | 23.4% | 3 | | Aug 2026 | 970 | 35.9% | 1 | 590 | 21.9% | 3 | | Sep 2026 | 580 | 28.6% | 1 | 480 | 23.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Asset Recruitment’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asset Recruitment**: Measured on the search terms “asset recruitment”, “asset recruitment agency”, “asset recruitment hamilton”, “asset recruitment jobs” and “assetrecruitment”, summed into one figure. - **Tradestaff**: Measured on the search term “tradestaff”. - [Asset Recruitment profile](/demand/nz/brands/asset-recruitment) - [Tradestaff profile](/demand/nz/brands/tradestaff) - [All Hamilton recruitment agencies in New Zealand](/demand/nz/locations/hamilton/recruitment-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asset Recruitment or Tradestaff more popular in search? In September 2026, Asset Recruitment had more branded searches than Tradestaff among Hamilton recruitment agencies in New Zealand. Asset Recruitment had about 580 branded searches, while Tradestaff had 480. Asset Recruitment made up 28.6% of all Hamilton recruitment agency searches we track, and Tradestaff accounted for 23.6%. ## Cite this page Brandwave. "Asset Recruitment vs Tradestaff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asset-recruitment-vs-tradestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asset-recruitment-vs-tradestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.