--- title: "Asset Recruitment vs Drake: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Asset Recruitment or Drake? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asset-recruitment-vs-drake" publisher: "Brandwave" --- # Asset Recruitment vs Drake: Which is more popular by branded search in New Zealand? Which is more popular in search, Asset Recruitment or Drake? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asset Recruitment and Drake - **Competitive set**: Hamilton recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Asset Recruitment Share of Search**: 8.8% - **Drake Share of Search**: 11.5% ## Which is more popular in search, Asset Recruitment or Drake? - In August 2026, Drake had more branded searches than Asset Recruitment among hamilton recruitment agencies in New Zealand. Drake was estimated to have 1.5K branded searches compared to Asset Recruitment’s 1.1K, and held an 11.5% Share of Search versus Asset Recruitment’s 8.8%. - Drake was ahead of Asset Recruitment in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 5.9% to 8.8%, and its estimated monthly branded searches moved from 830 to 1.1K. - Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 9.7% to 11.5%, and its estimated monthly branded searches moved from 1.4K to 1.5K. ## How did search popularity change for New Zealand hamilton recruitment agencies in August 2026? - In August 2026, Asset Recruitment gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 7.5% to 8.8%. - In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 10.6% to 11.5%. ## Month by month | Month | Asset Recruitment estimated searches | Asset Recruitment Share of Search | Asset Recruitment rank | Drake estimated searches | Drake Share of Search | Drake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 830 | 5.9% | 3 | 1.4K | 9.7% | 2 | | Nov 2025 | 690 | 5% | 3 | 1.3K | 9.5% | 2 | | Dec 2025 | 700 | 6.4% | 3 | 1.1K | 10.3% | 2 | | Jan 2026 | 800 | 5.6% | 3 | 1.8K | 12.5% | 2 | | Feb 2026 | 1.1K | 7.7% | 3 | 1.5K | 10.5% | 2 | | Mar 2026 | 1K | 7% | 3 | 1.6K | 11% | 2 | | Apr 2026 | 820 | 6.8% | 3 | 1.4K | 11.4% | 2 | | May 2026 | 990 | 6.9% | 3 | 1.5K | 10.6% | 2 | | Jun 2026 | 990 | 6.9% | 3 | 1.4K | 9.6% | 2 | | Jul 2026 | 940 | 7.5% | 3 | 1.3K | 10.6% | 2 | | Aug 2026 | 1.1K | 8.8% | 3 | 1.5K | 11.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Asset Recruitment’s and Drake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asset Recruitment**: Measured on the search terms “asset recruitment”, “asset recruitment agency”, “asset recruitment hamilton”, “asset recruitment jobs”, “assetrec.co.nz” and “assetrecruitment”, summed into one figure. - **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake international nz”, “drake international recruitment”, “drake international recruitment agency”, “drake labour hire”, “drake new zealand”, “drake new zealand jobs”, “drake palmerston north”, “drake palmerston north jobs”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment masterton”, “drake recruitment nz” and “drake temp agency”, summed into one figure. - [Asset Recruitment profile](/demand/nz/brands/asset-recruitment) - [Drake profile](/demand/nz/brands/drake) - [All hamilton recruitment agencies in New Zealand](/demand/nz/categories/nz-hamilton-recruitment-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Asset Recruitment or Drake? In August 2026, Drake had more branded searches than Asset Recruitment among hamilton recruitment agencies in New Zealand. Drake was estimated to have 1.5K branded searches compared to Asset Recruitment’s 1.1K, and held an 11.5% Share of Search versus Asset Recruitment’s 8.8%. ## Cite this page Brandwave. "Asset Recruitment vs Drake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asset-recruitment-vs-drake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asset-recruitment-vs-drake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.