--- title: "Assembly Label vs Shine On: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Assembly Label or Shine On? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/assembly-label-vs-shine-on" publisher: "Brandwave" --- # Assembly Label vs Shine On: Which is more popular by branded search in New Zealand? Which is more popular in search, Assembly Label or Shine On? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Assembly Label and Shine On - **Competitive set**: Womenswear labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Assembly Label Share of Search**: 18% - **Shine On Share of Search**: 8.4% ## Which is more popular in search, Assembly Label or Shine On? - In August 2026, Assembly Label had more branded searches than Shine On among womenswear labels in New Zealand. Assembly Label was estimated to have 28.9K branded searches compared to Shine On’s 13.5K, and held an 18% Share of Search versus Shine On’s 8.4%. - Assembly Label was ahead of Shine On in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand moved from 15.4% to 18%, and its estimated monthly branded searches moved from 23.6K to 28.9K. - Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand moved from 11.4% to 8.4%, and its estimated monthly branded searches moved from 17.4K to 13.5K. ## How did search popularity change for New Zealand womenswear labels in August 2026? - In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%. - In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%. - Assembly Label’s estimated Share of Search among womenswear labels in New Zealand has lost ground for 3 months in a row, from 23.6% to 18% in August 2026. ## Month by month | Month | Assembly Label estimated searches | Assembly Label Share of Search | Assembly Label rank | Shine On estimated searches | Shine On Share of Search | Shine On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.6K | 15.4% | 3 | 17.4K | 11.4% | 4 | | Nov 2025 | 31.1K | 14.5% | 3 | 17.9K | 8.4% | 4 | | Dec 2025 | 29.1K | 18.2% | 3 | 15.1K | 9.4% | 4 | | Jan 2026 | 23.8K | 18.2% | 3 | 14.2K | 10.9% | 4 | | Feb 2026 | 25.5K | 20.4% | 2 | 11.7K | 9.3% | 4 | | Mar 2026 | 35.5K | 24% | 2 | 13.6K | 9.2% | 4 | | Apr 2026 | 38.2K | 21.6% | 3 | 16.2K | 9.1% | 4 | | May 2026 | 43.3K | 23.6% | 2 | 16.3K | 8.9% | 4 | | Jun 2026 | 38.2K | 22.4% | 3 | 13.7K | 8% | 4 | | Jul 2026 | 31.3K | 18.1% | 3 | 13.5K | 7.8% | 4 | | Aug 2026 | 28.9K | 18% | 3 | 13.5K | 8.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Assembly Label’s and Shine On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Assembly Label**: Measured on the search terms “assembly label”, “assembly label cashmere”, “assembly label dresses”, “assembly label knits”, “assembly label mens”, “assembly label near me”, “assembly label new market”, “assembly label new zealand”, “assembly label nz”, “assembly label online”, “assembly label outlet”, “assembly label shop”, “assembly label trench”, “assembly label vintage straight jean”, “assembly label womens clothing”, “assemblylabel”, “assemblylabel com” and “assemblylabel nz”, summed into one figure. - **Shine On**: Measured on the search terms “shine on boutique”, “shine on clothing”, “shine on dresses” and “shine on nz”, summed into one figure. - [Assembly Label profile](/demand/nz/brands/assembly-label) - [Shine On profile](/demand/nz/brands/shine-on) - [All womenswear labels in New Zealand](/demand/nz/categories/nz-womenswear-labels): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Assembly Label or Shine On? In August 2026, Assembly Label had more branded searches than Shine On among womenswear labels in New Zealand. Assembly Label was estimated to have 28.9K branded searches compared to Shine On’s 13.5K, and held an 18% Share of Search versus Shine On’s 8.4%. ## Cite this page Brandwave. "Assembly Label vs Shine On: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/assembly-label-vs-shine-on This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/assembly-label-vs-shine-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.