---
title: "Aspire vs GRIN: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Aspire or GRIN? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/aspire-vs-grin"
publisher: "Brandwave"
---

# Aspire vs GRIN: Which is more popular by branded search in New Zealand?

Which is more popular in search, Aspire or GRIN? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aspire and GRIN
- **Competitive set**: Influencer marketing platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Aspire Share of Search**: 1.4%
- **GRIN Share of Search**: 2.1%

## Which is more popular in search, Aspire or GRIN?

- In August 2026, GRIN had more branded searches than Aspire among influencer marketing platforms in New Zealand. GRIN was estimated to have 30 branded searches compared to Aspire’s 20, and held a 2.1% Share of Search versus Aspire’s 1.4%.
- The lead changed hands once in the 11 months ending August 2026: GRIN took it in August 2026.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 3.3% to 1.4%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 0% to 2.1%, and its estimated monthly branded searches moved from 0 to 30.

## How did search popularity change for New Zealand influencer marketing platforms in August 2026?

- In August 2026, Aspire lost estimated Share of Search among influencer marketing platforms in New Zealand, from 3% to 1.4%.
- In August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.

## Month by month

| Month | Aspire estimated searches | Aspire Share of Search | Aspire rank | GRIN estimated searches | GRIN Share of Search | GRIN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 3.3% | 5 | 0 | 0% | 6 |
| Nov 2025 | 30 | 2.6% | 5 | 10 | 0.87% | 6 |
| Dec 2025 | 30 | 2.4% | 5 | 20 | 1.6% | 6 |
| Jan 2026 | 40 | 3.2% | 5 | 10 | 0.79% | 6 |
| Feb 2026 | 40 | 3.3% | 5 | 30 | 2.5% | 6 |
| Mar 2026 | 20 | 1.6% | 5 | 10 | 0.81% | 6 |
| Apr 2026 | 30 | 3% | 5 | 10 | 0.99% | 6 |
| May 2026 | 40 | 3% | 4 | 20 | 1.5% | 6 |
| Jun 2026 | 20 | 1.4% | 5 | 10 | 0.68% | 6 |
| Jul 2026 | 40 | 3% | 5 | 30 | 2.2% | 6 |
| Aug 2026 | 20 | 1.4% | 6 | 30 | 2.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aspire’s and GRIN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aspire**: Measured on the search terms “aspire creators”, “aspire influencer”, “aspire influencer marketing” and “aspire iq”, summed into one figure.
- **GRIN**: Measured on the search terms “grin creator”, “grin influencer” and “grin influencer marketing”, summed into one figure.

- [Aspire profile](/demand/nz/brands/aspire)
- [GRIN profile](/demand/nz/brands/grin)
- [All influencer marketing platforms in New Zealand](/demand/nz/categories/nz-influencer-marketing-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aspire or GRIN?

In August 2026, GRIN had more branded searches than Aspire among influencer marketing platforms in New Zealand. GRIN was estimated to have 30 branded searches compared to Aspire’s 20, and held a 2.1% Share of Search versus Aspire’s 1.4%.

## Cite this page

Brandwave. "Aspire vs GRIN: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aspire-vs-grin

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aspire-vs-grin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.