--- title: "ASOS vs Princess Polly: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ASOS or Princess Polly? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asos-vs-princess-polly" publisher: "Brandwave" --- # ASOS vs Princess Polly: Which is more popular by branded search in New Zealand? Which is more popular in search, ASOS or Princess Polly? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASOS and Princess Polly - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ASOS Share of Search**: 6.8% - **Princess Polly Share of Search**: 9% ## Which is more popular in search, ASOS or Princess Polly? - In August 2026, Princess Polly had more branded searches than ASOS among online fashion retailers in New Zealand. Princess Polly was estimated to have 39.9K branded searches compared to ASOS’s 30.1K, and held a 9% Share of Search versus ASOS’s 6.8%. - Princess Polly was ahead of ASOS in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ASOS’s estimated Share of Search among online fashion retailers in New Zealand moved from 5.9% to 6.8%, and its estimated monthly branded searches moved from 29.7K to 30.1K. - Across the 11 months ending August 2026, Princess Polly’s estimated Share of Search among online fashion retailers in New Zealand moved from 9.8% to 9%, and its estimated monthly branded searches moved from 49.4K to 39.9K. ## How did search popularity change for New Zealand online fashion retailers in August 2026? - In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%. - In August 2026, ASOS lost estimated Share of Search among online fashion retailers in New Zealand, from 7.8% to 6.8%. ## Month by month | Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Princess Polly estimated searches | Princess Polly Share of Search | Princess Polly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.7K | 5.9% | 4 | 49.4K | 9.8% | 2 | | Nov 2025 | 30.1K | 6.1% | 4 | 60.2K | 12.1% | 2 | | Dec 2025 | 20.3K | 5.7% | 4 | 40.4K | 11.3% | 2 | | Jan 2026 | 25.7K | 7.3% | 3 | 33.3K | 9.4% | 2 | | Feb 2026 | 25.1K | 7.3% | 3 | 33.2K | 9.7% | 2 | | Mar 2026 | 24.8K | 6.1% | 4 | 39.7K | 9.8% | 2 | | Apr 2026 | 29.9K | 7.3% | 3 | 39.6K | 9.7% | 2 | | May 2026 | 25.4K | 6.3% | 4 | 41.3K | 10.2% | 2 | | Jun 2026 | 25.9K | 5.7% | 4 | 40.6K | 9% | 2 | | Jul 2026 | 30.6K | 7.8% | 3 | 33.3K | 8.5% | 2 | | Aug 2026 | 30.1K | 6.8% | 3 | 39.9K | 9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ASOS’s and Princess Polly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASOS**: Measured on the search terms “asos”, “asos aus”, “asos boots”, “asos clothing”, “asos coat”, “asos com”, “asos curve”, “asos curve nz”, “asos design”, “asos dresses”, “asos dresses for weddings”, “asos gb”, “asos glitter dress”, “asos maxi dress”, “asos maxi skirt”, “asos near me”, “asos new zealand”, “asos nz”, “asos online”, “asos plus size”, “asos shipping nz”, “asos tall”, “asos topshop” and “asos womens clothing”, summed into one figure. - **Princess Polly**: Measured on the search terms “princess polly”, “princess polly au”, “princess polly babydoll dress”, “princess polly blue dress”, “princess polly boot”, “princess polly brown dress”, “princess polly discount”, “princess polly dresses”, “princess polly graduation dresses”, “princess polly green dress”, “princess polly near me”, “princess polly nz”, “princess polly online”, “princess polly polka dot dress”, “princess polly red dress”, “princess polly set”, “princess polly shipping nz”, “princess polly store”, “princess polly top”, “princess polly white dress”, “princesspolly”, “princesspolly com”, “princesspolly dresses”, “princesspolly nz” and “shops like princess polly”, summed into one figure. - [ASOS profile](/demand/nz/brands/asos) - [Princess Polly profile](/demand/nz/brands/princess-polly) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ASOS or Princess Polly? In August 2026, Princess Polly had more branded searches than ASOS among online fashion retailers in New Zealand. Princess Polly was estimated to have 39.9K branded searches compared to ASOS’s 30.1K, and held a 9% Share of Search versus ASOS’s 6.8%. ## Cite this page Brandwave. "ASOS vs Princess Polly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asos-vs-princess-polly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asos-vs-princess-polly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.