--- title: "Asmodee vs Gibsons: Which is searched more in New Zealand?" description: "Is Asmodee or Gibsons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Board game brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asmodee-vs-gibsons-games" publisher: "Brandwave" --- # Asmodee vs Gibsons: Which is searched more in New Zealand? Is Asmodee or Gibsons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Board game brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asmodee and Gibsons - **Competitive set**: Board game brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Asmodee Share of Search**: 9% - **Gibsons Share of Search**: 3% ## Is Asmodee or Gibsons more popular in search? - In September 2026, Asmodee had more branded searches than Gibsons among board game brands in New Zealand. Asmodee had about 150 branded searches, while Gibsons had 50. Asmodee made up 9% of all board game brand searches we track, and Gibsons accounted for 3%. - Asmodee was ahead of Gibsons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Asmodee’s share of searches among board game brands in New Zealand moved from 7.6% to 9%, and its estimated monthly branded searches moved from 100 to 150. - Across the 12 months ending September 2026, Gibsons’ share of searches among board game brands in New Zealand moved from 3.8% to 3%, and its estimated monthly branded searches held steady at 50. ## Top board game brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Asmodee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gibsons did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ravensburger | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Asmodee | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hasbro | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Days of Wonder | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Garphill Games | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Gibsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about board game brands - Asked ChatGPT "Which board game brand should I buy in New Zealand?": 1. Ravensburger, 2. Asmodee, 3. Days of Wonder, 4. Garphill Games - Asked ChatGPT "What are the best board game brands in New Zealand?": 1. Asmodee, 2. Ravensburger, 3. Hasbro, 4. Days of Wonder, 5. Garphill Games - Asked ChatGPT "What's the best board game brand in New Zealand for a family game night?": 1. Ravensburger, 2. Hasbro, 3. Asmodee - Searched Google, AI Overview "best board games nz": named none of the brands we track - Searched Google, AI Overview "family board games": named none of the brands we track Not named in any answer: Gibsons. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand board game brands in September 2026? - In September 2026, Asmodee lost share of searches among board game brands in New Zealand, from 10.9% to 9%. ## Month by month | Month | Asmodee estimated searches | Asmodee Share of Search | Asmodee rank | Gibsons estimated searches | Gibsons Share of Search | Gibsons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 7.6% | 3 | 50 | 3.8% | 5 | | Nov 2025 | 120 | 8.5% | 3 | 60 | 4.3% | 5 | | Dec 2025 | 100 | 6% | 4 | 80 | 4.8% | 5 | | Jan 2026 | 120 | 7.9% | 3 | 50 | 3.3% | 5 | | Feb 2026 | 100 | 9% | 4 | 30 | 2.7% | 5 | | Mar 2026 | 180 | 14.5% | 3 | 30 | 2.4% | 5 | | Apr 2026 | 180 | 13.3% | 3 | 30 | 2.2% | 5 | | May 2026 | 180 | 11.7% | 3 | 60 | 3.9% | 5 | | Jun 2026 | 180 | 12.2% | 3 | 40 | 2.7% | 5 | | Jul 2026 | 180 | 10.5% | 3 | 60 | 3.5% | 5 | | Aug 2026 | 150 | 10.9% | 3 | 40 | 2.9% | 5 | | Sep 2026 | 150 | 9% | 3 | 50 | 3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Asmodee’s and Gibsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asmodee**: Measured on the search terms “asmodee” and “asmodee board games”, summed into one figure. - **Gibsons**: Measured on the search terms “gibsons games” and “gibsons puzzle”, summed into one figure. - [Asmodee profile](/demand/nz/brands/asmodee) - [Gibsons profile](/demand/nz/brands/gibsons-games) - [All board game brands in New Zealand](/demand/nz/categories/nz-board-game-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asmodee or Gibsons more popular in search? In September 2026, Asmodee had more branded searches than Gibsons among board game brands in New Zealand. Asmodee had about 150 branded searches, while Gibsons had 50. Asmodee made up 9% of all board game brand searches we track, and Gibsons accounted for 3%. ## Cite this page Brandwave. "Asmodee vs Gibsons: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asmodee-vs-gibsons-games This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asmodee-vs-gibsons-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.