--- title: "AskYourTeam vs Culture Amp: Which is searched more in New Zealand?" description: "Is AskYourTeam or Culture Amp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement survey platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/askyourteam-vs-culture-amp" publisher: "Brandwave" --- # AskYourTeam vs Culture Amp: Which is searched more in New Zealand? Is AskYourTeam or Culture Amp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement survey platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AskYourTeam and Culture Amp - **Competitive set**: Employee engagement survey platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **AskYourTeam Share of Search**: 0.44% - **Culture Amp Share of Search**: 8.9% ## Is AskYourTeam or Culture Amp more popular in search? - In September 2026, Culture Amp had more branded searches than AskYourTeam among employee engagement survey platforms in New Zealand. Culture Amp had about 1,000 branded searches, while AskYourTeam had 50. Culture Amp made up 8.9% of all employee engagement survey platform searches we track, and AskYourTeam accounted for 0.44%. - Culture Amp was ahead of AskYourTeam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AskYourTeam’s share of searches among employee engagement survey platforms in New Zealand moved from 0.76% to 0.44%, and its estimated monthly branded searches moved from 90 to 50. - Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement survey platforms in New Zealand moved from 10.9% to 8.9%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top employee engagement survey platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Culture Amp appeared in all five answers. AskYourTeam was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Culture Amp was listed before AskYourTeam in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culture Amp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AskYourTeam | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Qualtrics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Workleap | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lattice | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Employment Hero | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Workday Peakon Employee Voice | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | 15Five | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Leapsome | 9th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about employee engagement survey platforms - Asked ChatGPT "Which employee engagement survey platform should I use in New Zealand?": 1. Culture Amp, 2. Employment Hero, 3. Qualtrics - Asked ChatGPT "What are the best employee engagement survey platforms in New Zealand?": 1. Culture Amp, 2. AskYourTeam, 3. Workday Peakon Employee Voice, 4. Workleap, 5. Qualtrics, 6. Lattice - Asked ChatGPT "What's the best employee engagement survey platform in New Zealand for staff feedback surveys?": 1. Culture Amp, 2. AskYourTeam, 3. Qualtrics, 4. Employment Hero - Searched Google, AI Overview "employee feedback tool": 1. Culture Amp, 2. 15Five, 3. Lattice, 4. Leapsome - Searched Google, AI Overview "employee survey platform": 1. Culture Amp, 2. Workleap, 3. Lattice, 4. Qualtrics, 5. Workday Peakon Employee Voice Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee engagement survey platforms in September 2026? - In September 2026, Culture Amp gained share of searches among employee engagement survey platforms in New Zealand, from 7.9% to 8.9%. - Estimated monthly branded searches for AskYourTeam in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026. ## Month by month | Month | AskYourTeam estimated searches | AskYourTeam Share of Search | AskYourTeam rank | Culture Amp estimated searches | Culture Amp Share of Search | Culture Amp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.76% | 5 | 1.3K | 10.9% | 2 | | Nov 2025 | 110 | 0.92% | 5 | 1.3K | 10.9% | 2 | | Dec 2025 | 70 | 0.77% | 4 | 720 | 7.9% | 2 | | Jan 2026 | 40 | 0.43% | 6 | 880 | 9.5% | 2 | | Feb 2026 | 70 | 0.74% | 6 | 1K | 10.5% | 2 | | Mar 2026 | 110 | 0.96% | 5 | 1K | 8.7% | 2 | | Apr 2026 | 70 | 0.76% | 6 | 720 | 7.8% | 2 | | May 2026 | 90 | 0.8% | 6 | 880 | 7.8% | 2 | | Jun 2026 | 90 | 0.77% | 5 | 1.3K | 11.1% | 2 | | Jul 2026 | 70 | 0.64% | 6 | 720 | 6.5% | 2 | | Aug 2026 | 70 | 0.63% | 6 | 880 | 7.9% | 2 | | Sep 2026 | 50 | 0.44% | 6 | 1K | 8.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using AskYourTeam’s and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AskYourTeam**: Measured on the search term “askyourteam”. - **Culture Amp**: Measured on the search terms “culture amp” and “cultureamp”, summed into one figure. - [AskYourTeam profile](/demand/nz/brands/askyourteam) - [Culture Amp profile](/demand/nz/brands/culture-amp) - [All employee engagement survey platforms in New Zealand](/demand/nz/categories/nz-employee-engagement-survey-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AskYourTeam or Culture Amp more popular in search? In September 2026, Culture Amp had more branded searches than AskYourTeam among employee engagement survey platforms in New Zealand. Culture Amp had about 1,000 branded searches, while AskYourTeam had 50. Culture Amp made up 8.9% of all employee engagement survey platform searches we track, and AskYourTeam accounted for 0.44%. ## Cite this page Brandwave. "AskYourTeam vs Culture Amp: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/askyourteam-vs-culture-amp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/askyourteam-vs-culture-amp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.