--- title: "ASKO vs Haier: Which is more popular in New Zealand?" description: "Is ASKO or Haier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asko-vs-haier" publisher: "Brandwave" --- # ASKO vs Haier: Which is more popular in New Zealand? Is ASKO or Haier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASKO and Haier - **Competitive set**: Dishwasher brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **ASKO Share of Search**: 1.6% - **Haier Share of Search**: 42.9% ## Is ASKO or Haier more popular in search? - In October 2026, Haier had more branded searches than ASKO among dishwasher brands in New Zealand. Haier had about 8,500 branded searches, while ASKO had 320. Haier made up 42.9% of all dishwasher brand searches we track, and ASKO accounted for 1.6%. - Haier was ahead of ASKO in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ASKO’s share of searches among dishwasher brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending October 2026, Haier’s share of searches among dishwasher brands in New Zealand moved from 33.5% to 42.9%, and its estimated monthly branded searches moved from 4.8K to 8.5K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ASKO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "Which dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. Haier - Asked ChatGPT "What are the best dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. LG, 5. Haier, 6. Samsung - Asked ChatGPT "What's the best dishwasher brand in New Zealand for a family kitchen?": 1. Bosch, 2. Fisher & Paykel, 3. Miele - Searched Google, AI Overview "dishwashers nz": 1. Fisher & Paykel, 2. Haier, 3. Bosch, 4. Miele - Searched Google, AI Overview "slimline dishwasher": 1. Haier Not named in any answer: Beko and ASKO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dishwasher brands in October 2026? - In October 2026, Haier gained share of searches among dishwasher brands in New Zealand, from 40.2% to 42.9%. - Estimated monthly branded searches for ASKO in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in October 2026. ## How has branded search for ASKO and Haier changed in New Zealand over the last 12 months? | Month | ASKO estimated searches | ASKO Share of Search | ASKO rank | Haier estimated searches | Haier Share of Search | Haier rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 260 | 1.8% | 8 | 4.8K | 33.5% | 1 | | Dec 2025 | 320 | 2.3% | 7 | 4.7K | 33.7% | 1 | | Jan 2026 | 320 | 2.3% | 7 | 4.8K | 34.2% | 1 | | Feb 2026 | 260 | 2.2% | 8 | 4.1K | 34.5% | 1 | | Mar 2026 | 320 | 2.5% | 8 | 4.2K | 32.7% | 1 | | Apr 2026 | 320 | 2.4% | 8 | 4.7K | 34.8% | 1 | | May 2026 | 320 | 2.1% | 7 | 4.8K | 31.8% | 1 | | Jun 2026 | 210 | 1.5% | 8 | 4.8K | 35.3% | 1 | | Jul 2026 | 260 | 1.5% | 8 | 5.8K | 34.2% | 1 | | Aug 2026 | 260 | 1.6% | 8 | 5.8K | 36.2% | 1 | | Sep 2026 | 210 | 1.5% | 8 | 5.8K | 40.2% | 1 | | Oct 2026 | 320 | 1.6% | 8 | 8.5K | 42.9% | 1 | ## How are ASKO’s and Haier’s branded searches counted? Brandwave collects information about searches that people make online using ASKO’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASKO**: Measured on the search term “asko dishwasher”. - **Haier**: Measured on the search terms “haier dishwasher”, “haier wash machine” and “haier washing machine”, summed into one figure. - [ASKO profile](/demand/nz/brands/asko) - [Haier profile](/demand/nz/brands/haier) - [All dishwasher brands in New Zealand](/demand/nz/categories/nz-dishwasher-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASKO or Haier more popular in search? In October 2026, Haier had more branded searches than ASKO among dishwasher brands in New Zealand. Haier had about 8,500 branded searches, while ASKO had 320. Haier made up 42.9% of all dishwasher brand searches we track, and ASKO accounted for 1.6%. ## Cite this page Brandwave. "ASKO vs Haier: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/asko-vs-haier This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asko-vs-haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.