--- title: "ASKO vs Fisher & Paykel: Which is searched more in New Zealand?" description: "Is ASKO or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Integrated dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asko-vs-fisher-and-paykel" publisher: "Brandwave" --- # ASKO vs Fisher & Paykel: Which is searched more in New Zealand? Is ASKO or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Integrated dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASKO and Fisher & Paykel - **Competitive set**: Integrated dishwasher brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASKO Share of Search**: 2.1% - **Fisher & Paykel Share of Search**: 78% ## Is ASKO or Fisher & Paykel more popular in search? - In September 2026, Fisher & Paykel had more branded searches than ASKO among integrated dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while ASKO had 530. Fisher & Paykel made up 78% of all integrated dishwasher brand searches we track, and ASKO accounted for 2.1%. - Fisher & Paykel was ahead of ASKO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand moved from 3.3% to 2.1%, and its estimated monthly branded searches moved from 910 to 530. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among integrated dishwasher brands in New Zealand moved from 76.1% to 78%, and its estimated monthly branded searches moved from 20.7K to 20.1K. ## Top integrated dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fisher & Paykel appeared in all four answers. ASKO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fisher & Paykel was listed before ASKO in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Miele | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Fisher & Paykel | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ASKO | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Electrolux | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hisense | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Beko | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about integrated dishwasher brands - Asked ChatGPT "Which integrated dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel - Asked ChatGPT "What are the best integrated dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. ASKO - Asked ChatGPT "What's the best integrated dishwasher brand in New Zealand for a built in kitchen?": 1. Miele, 2. Bosch, 3. Fisher & Paykel, 4. ASKO - Searched Google, AI Overview "integrated dishwasher nz": 1. Bosch, 2. Miele, 3. Fisher & Paykel Not named in any answer: Electrolux, Hisense and Beko. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand integrated dishwasher brands in September 2026? - In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 81% to 78%. - Estimated monthly branded searches for ASKO in New Zealand fell 41.8% over 12 measured months, from 910 to 530 in September 2026. ## Month by month | Month | ASKO estimated searches | ASKO Share of Search | ASKO rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 910 | 3.3% | 4 | 20.7K | 76.1% | 1 | | Nov 2025 | 850 | 2.7% | 5 | 24.8K | 78.1% | 1 | | Dec 2025 | 710 | 2.6% | 5 | 20.2K | 74.3% | 1 | | Jan 2026 | 800 | 2.9% | 5 | 20.1K | 73.6% | 1 | | Feb 2026 | 650 | 2.5% | 5 | 20.2K | 78.2% | 1 | | Mar 2026 | 710 | 2.3% | 5 | 24.7K | 80.2% | 1 | | Apr 2026 | 710 | 2.6% | 5 | 20.7K | 75.2% | 1 | | May 2026 | 910 | 2.9% | 5 | 24.4K | 78.5% | 1 | | Jun 2026 | 530 | 1.7% | 6 | 24.4K | 77.9% | 1 | | Jul 2026 | 580 | 1.7% | 6 | 27.8K | 79.9% | 1 | | Aug 2026 | 580 | 1.9% | 5 | 24.8K | 81% | 1 | | Sep 2026 | 530 | 2.1% | 5 | 20.1K | 78% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ASKO’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASKO**: Measured on the search terms “asko” and “asko dishwasher”, summed into one figure. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - [ASKO profile](/demand/nz/brands/asko) - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [All integrated dishwasher brands in New Zealand](/demand/nz/categories/nz-integrated-dishwasher-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASKO or Fisher & Paykel more popular in search? In September 2026, Fisher & Paykel had more branded searches than ASKO among integrated dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while ASKO had 530. Fisher & Paykel made up 78% of all integrated dishwasher brand searches we track, and ASKO accounted for 2.1%. ## Cite this page Brandwave. "ASKO vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asko-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asko-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.