---
title: "AskNicely vs Delighted: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AskNicely or Delighted? Compare estimated monthly branded-search demand and Share of Search inside the Customer feedback platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/asknicely-vs-delighted"
publisher: "Brandwave"
---

# AskNicely vs Delighted: Which is more popular by branded search in New Zealand?

Which is more popular in search, AskNicely or Delighted? Compare estimated monthly branded-search demand and Share of Search inside the Customer feedback platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AskNicely and Delighted
- **Competitive set**: Customer feedback platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AskNicely Share of Search**: 67.3%
- **Delighted Share of Search**: 4.1%

## Which is more popular in search, AskNicely or Delighted?

- In August 2026, AskNicely had more branded searches than Delighted among customer feedback platforms in New Zealand. AskNicely was estimated to have 330 branded searches compared to Delighted’s 20, and held a 67.3% Share of Search versus Delighted’s 4.1%.
- AskNicely was ahead of Delighted in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback platforms in New Zealand moved from 68.9% to 67.3%, and its estimated monthly branded searches moved from 510 to 330.
- Across the 11 months ending August 2026, Delighted’s estimated Share of Search among customer feedback platforms in New Zealand moved from 2.7% to 4.1%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand customer feedback platforms in August 2026?

- In August 2026, Delighted overtook Canny to rank 3rd among customer feedback platforms in New Zealand, at 4.1%.
- In August 2026, AskNicely gained estimated Share of Search among customer feedback platforms in New Zealand, from 64.1% to 67.3%.

## Month by month

| Month | AskNicely estimated searches | AskNicely Share of Search | AskNicely rank | Delighted estimated searches | Delighted Share of Search | Delighted rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 510 | 68.9% | 1 | 20 | 2.7% | 3 |
| Nov 2025 | 510 | 73.9% | 1 | 10 | 1.4% | 4 |
| Dec 2025 | 270 | 58.7% | 1 | 20 | 4.3% | 4 |
| Jan 2026 | 340 | 69.4% | 1 | 10 | 2% | 4 |
| Feb 2026 | 340 | 61.8% | 1 | 20 | 3.6% | 4 |
| Mar 2026 | 500 | 67.6% | 1 | 30 | 4.1% | 4 |
| Apr 2026 | 410 | 67.2% | 1 | 10 | 1.6% | 4 |
| May 2026 | 410 | 62.1% | 1 | 20 | 3% | 3 |
| Jun 2026 | 410 | 65.1% | 1 | 30 | 4.8% | 3 |
| Jul 2026 | 410 | 64.1% | 1 | 10 | 1.6% | 4 |
| Aug 2026 | 330 | 67.3% | 1 | 20 | 4.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AskNicely’s and Delighted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AskNicely**: Measured on the search terms “asknicely”, “asknicely com”, “asknicely near me”, “asknicely nps” and “asknicely nz”, summed into one figure.
- **Delighted**: Measured on the search terms “delighted customer feedback”, “delighted cx”, “delighted nps” and “delighted survey”, summed into one figure.

- [AskNicely profile](/demand/nz/brands/asknicely)
- [Delighted profile](/demand/nz/brands/delighted)
- [All customer feedback platforms in New Zealand](/demand/nz/categories/nz-customer-feedback-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AskNicely or Delighted?

In August 2026, AskNicely had more branded searches than Delighted among customer feedback platforms in New Zealand. AskNicely was estimated to have 330 branded searches compared to Delighted’s 20, and held a 67.3% Share of Search versus Delighted’s 4.1%.

## Cite this page

Brandwave. "AskNicely vs Delighted: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asknicely-vs-delighted

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asknicely-vs-delighted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.