--- title: "ASICS vs Saucony: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ASICS or Saucony? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asics-vs-saucony" publisher: "Brandwave" --- # ASICS vs Saucony: Which is more popular by branded search in New Zealand? Which is more popular in search, ASICS or Saucony? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and Saucony - **Competitive set**: Running shoe brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **ASICS Share of Search**: 60.9% - **Saucony Share of Search**: 3.7% ## Which is more popular in search, ASICS or Saucony? - In August 2026, ASICS had more branded searches than Saucony among running shoe brands in New Zealand. ASICS was estimated to have 73K branded searches compared to Saucony’s 4.5K, and held a 60.9% Share of Search versus Saucony’s 3.7%. - ASICS was ahead of Saucony in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands in New Zealand moved from 57.3% to 60.9%, and its estimated monthly branded searches moved from 58.8K to 73K. - Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand moved from 4.8% to 3.7%, and its estimated monthly branded searches moved from 4.9K to 4.5K. ## How did search popularity change for New Zealand running shoe brands in August 2026? - Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Saucony estimated searches | Saucony Share of Search | Saucony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 58.8K | 57.3% | 1 | 4.9K | 4.8% | 4 | | Nov 2025 | 70K | 57.2% | 1 | 5.5K | 4.5% | 4 | | Dec 2025 | 64.4K | 55.7% | 1 | 4.5K | 3.8% | 5 | | Jan 2026 | 70.9K | 58.2% | 1 | 5.2K | 4.3% | 5 | | Feb 2026 | 67.3K | 60.2% | 1 | 4K | 3.6% | 5 | | Mar 2026 | 69K | 59.8% | 1 | 4.3K | 3.7% | 5 | | Apr 2026 | 66.9K | 56.9% | 1 | 4.8K | 4.1% | 5 | | May 2026 | 70.5K | 59.1% | 1 | 4.8K | 4% | 5 | | Jun 2026 | 67.4K | 57.5% | 1 | 4.4K | 3.8% | 5 | | Jul 2026 | 70.8K | 60.7% | 1 | 4K | 3.5% | 5 | | Aug 2026 | 73K | 60.9% | 1 | 4.5K | 3.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and Saucony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search terms “asics”, “asics 1130 gel”, “asics com”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics gt 2000”, “asics kayano”, “asics near me”, “asics novablast”, “asics nz”, “asics online”, “asics racing shoes”, “asics shoes”, “asics sneakers”, “asics superblast”, “asics trainers” and “kayano 14 asics”, summed into one figure. - **Saucony**: Measured on the search terms “saucony”, “saucony azura”, “saucony com”, “saucony endorphin”, “saucony endorphin pro”, “saucony endorphin pro 4”, “saucony endorphin speed”, “saucony endorphin speed 4”, “saucony guide”, “saucony gym shoes”, “saucony hurricane”, “saucony kinvara”, “saucony near me”, “saucony nz”, “saucony online”, “saucony peregrine”, “saucony ride”, “saucony shoes”, “saucony tempus”, “saucony tempus 2”, “saucony trail shoes” and “saucony trainers”, summed into one figure. - [ASICS profile](/demand/nz/brands/asics) - [Saucony profile](/demand/nz/brands/saucony) - [All running shoe brands in New Zealand](/demand/nz/categories/nz-running-shoe-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ASICS or Saucony? In August 2026, ASICS had more branded searches than Saucony among running shoe brands in New Zealand. ASICS was estimated to have 73K branded searches compared to Saucony’s 4.5K, and held a 60.9% Share of Search versus Saucony’s 3.7%. ## Cite this page Brandwave. "ASICS vs Saucony: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asics-vs-saucony This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asics-vs-saucony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.