--- title: "Ashley & Co vs LucyKing: Which is searched more in New Zealand?" description: "Is Ashley & Co or LucyKing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ashley-and-co-vs-lucyking" publisher: "Brandwave" --- # Ashley & Co vs LucyKing: Which is searched more in New Zealand? Is Ashley & Co or LucyKing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ashley & Co and LucyKing - **Competitive set**: Candle and home fragrance brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ashley & Co Share of Search**: 6.6% - **LucyKing Share of Search**: 1.2% ## Is Ashley & Co or LucyKing more popular in search? - In September 2026, Ashley & Co had more branded searches than LucyKing among candle and home fragrance brands in New Zealand. Ashley & Co had about 2,400 branded searches, while LucyKing had 440. Ashley & Co made up 6.6% of all candle and home fragrance brand searches we track, and LucyKing accounted for 1.2%. - Ashley & Co was ahead of LucyKing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ashley & Co’s share of searches among candle and home fragrance brands in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, LucyKing’s share of searches among candle and home fragrance brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 480 to 440. ## Top candle and home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ashley & Co and LucyKing were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ashley & Co was listed before LucyKing in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ecoya | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Ashley & Co | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | The Aromatherapy Co. | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | LucyKing | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Glasshouse Fragrances | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Diptyque | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Living Light | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Jo Malone | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 9th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about candle and home fragrance brands - Asked ChatGPT "Which candle or home fragrance brand should I buy in New Zealand?": 1. Ecoya, 2. Ashley & Co, 3. Glasshouse Fragrances, 4. The Aromatherapy Co., 5. Living Light - Asked ChatGPT "What are the best candle and home fragrance brands in New Zealand?": 1. Ecoya, 2. Ashley & Co, 3. Living Light, 4. LucyKing, 5. Glasshouse Fragrances, 6. Aesop, 7. Jo Malone - Asked ChatGPT "What's the best candle or home fragrance brand in New Zealand for a relaxing home scent?": 1. The Aromatherapy Co., 2. LucyKing - Searched Google, AI Overview "scented candle nz": 1. Diptyque, 2. Jo Malone Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand candle and home fragrance brands in September 2026? - In September 2026, Ashley & Co lost share of searches among candle and home fragrance brands in New Zealand, from 9.7% to 6.6%. ## Month by month | Month | Ashley & Co estimated searches | Ashley & Co Share of Search | Ashley & Co rank | LucyKing estimated searches | LucyKing Share of Search | LucyKing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 8% | 6 | 480 | 1.3% | 8 | | Nov 2025 | 4.4K | 6.1% | 6 | 500 | 0.69% | 9 | | Dec 2025 | 3.6K | 5.6% | 6 | 550 | 0.85% | 9 | | Jan 2026 | 2.4K | 7.7% | 6 | 370 | 1.2% | 9 | | Feb 2026 | 2.4K | 8.9% | 5 | 350 | 1.3% | 8 | | Mar 2026 | 2.4K | 8% | 5 | 370 | 1.2% | 8 | | Apr 2026 | 2.4K | 7.8% | 6 | 460 | 1.5% | 8 | | May 2026 | 2.9K | 8.3% | 6 | 550 | 1.6% | 8 | | Jun 2026 | 2.4K | 7.1% | 6 | 350 | 1% | 8 | | Jul 2026 | 2.4K | 5.5% | 6 | 390 | 0.89% | 9 | | Aug 2026 | 3.6K | 9.7% | 5 | 460 | 1.2% | 8 | | Sep 2026 | 2.4K | 6.6% | 6 | 440 | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Ashley & Co’s and LucyKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ashley & Co**: Measured on the search term “ashley and co”. - **LucyKing**: Measured on the search terms “lucy king candles” and “lucyking”, summed into one figure. - [Ashley & Co profile](/demand/nz/brands/ashley-and-co) - [LucyKing profile](/demand/nz/brands/lucyking) - [All candle and home fragrance brands in New Zealand](/demand/nz/categories/nz-home-fragrance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ashley & Co or LucyKing more popular in search? In September 2026, Ashley & Co had more branded searches than LucyKing among candle and home fragrance brands in New Zealand. Ashley & Co had about 2,400 branded searches, while LucyKing had 440. Ashley & Co made up 6.6% of all candle and home fragrance brand searches we track, and LucyKing accounted for 1.2%. ## Cite this page Brandwave. "Ashley & Co vs LucyKing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ashley-and-co-vs-lucyking This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ashley-and-co-vs-lucyking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.