--- title: "Ashley & Co vs Ecoya: Which is searched more in New Zealand?" description: "Is Ashley & Co or Ecoya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ashley-and-co-vs-ecoya" publisher: "Brandwave" --- # Ashley & Co vs Ecoya: Which is searched more in New Zealand? Is Ashley & Co or Ecoya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ashley & Co and Ecoya - **Competitive set**: Candle and home fragrance brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ashley & Co Share of Search**: 6.6% - **Ecoya Share of Search**: 24.8% ## Is Ashley & Co or Ecoya more popular in search? - In September 2026, Ecoya had more branded searches than Ashley & Co among candle and home fragrance brands in New Zealand. Ecoya had about 8,990 branded searches, while Ashley & Co had 2,400. Ecoya made up 24.8% of all candle and home fragrance brand searches we track, and Ashley & Co accounted for 6.6%. - Ecoya was ahead of Ashley & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ashley & Co’s share of searches among candle and home fragrance brands in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Ecoya’s share of searches among candle and home fragrance brands in New Zealand moved from 25% to 24.8%, and its estimated monthly branded searches moved from 9.1K to 9K. ## Top candle and home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ashley & Co and Ecoya were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ecoya was listed before Ashley & Co in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ecoya | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Ashley & Co | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | The Aromatherapy Co. | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | LucyKing | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Glasshouse Fragrances | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Diptyque | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Living Light | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Jo Malone | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 9th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about candle and home fragrance brands - Asked ChatGPT "Which candle or home fragrance brand should I buy in New Zealand?": 1. Ecoya, 2. Ashley & Co, 3. Glasshouse Fragrances, 4. The Aromatherapy Co., 5. Living Light - Asked ChatGPT "What are the best candle and home fragrance brands in New Zealand?": 1. Ecoya, 2. Ashley & Co, 3. Living Light, 4. LucyKing, 5. Glasshouse Fragrances, 6. Aesop, 7. Jo Malone - Asked ChatGPT "What's the best candle or home fragrance brand in New Zealand for a relaxing home scent?": 1. The Aromatherapy Co., 2. LucyKing - Searched Google, AI Overview "scented candle nz": 1. Diptyque, 2. Jo Malone Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand candle and home fragrance brands in September 2026? - In September 2026, Ashley & Co lost share of searches among candle and home fragrance brands in New Zealand, from 9.7% to 6.6%. ## Month by month | Month | Ashley & Co estimated searches | Ashley & Co Share of Search | Ashley & Co rank | Ecoya estimated searches | Ecoya Share of Search | Ecoya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 8% | 6 | 9.1K | 25% | 1 | | Nov 2025 | 4.4K | 6.1% | 6 | 23.1K | 31.9% | 1 | | Dec 2025 | 3.6K | 5.6% | 6 | 20.1K | 31.1% | 1 | | Jan 2026 | 2.4K | 7.7% | 6 | 7.6K | 24.4% | 1 | | Feb 2026 | 2.4K | 8.9% | 5 | 6.2K | 22.8% | 2 | | Mar 2026 | 2.4K | 8% | 5 | 7.1K | 23.6% | 2 | | Apr 2026 | 2.4K | 7.8% | 6 | 7.5K | 24.6% | 1 | | May 2026 | 2.9K | 8.3% | 6 | 8.9K | 25.3% | 1 | | Jun 2026 | 2.4K | 7.1% | 6 | 8.3K | 24.7% | 2 | | Jul 2026 | 2.4K | 5.5% | 6 | 17.9K | 40.8% | 1 | | Aug 2026 | 3.6K | 9.7% | 5 | 9.2K | 24.9% | 1 | | Sep 2026 | 2.4K | 6.6% | 6 | 9K | 24.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ashley & Co’s and Ecoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ashley & Co**: Measured on the search term “ashley and co”. - **Ecoya**: Measured on the search terms “ecoya”, “ecoya candle”, “ecoya candles sale”, “ecoya car diffusers”, “ecoya diffuser”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya outlet” and “ecoya sale”, summed into one figure. - [Ashley & Co profile](/demand/nz/brands/ashley-and-co) - [Ecoya profile](/demand/nz/brands/ecoya) - [All candle and home fragrance brands in New Zealand](/demand/nz/categories/nz-home-fragrance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ashley & Co or Ecoya more popular in search? In September 2026, Ecoya had more branded searches than Ashley & Co among candle and home fragrance brands in New Zealand. Ecoya had about 8,990 branded searches, while Ashley & Co had 2,400. Ecoya made up 24.8% of all candle and home fragrance brand searches we track, and Ashley & Co accounted for 6.6%. ## Cite this page Brandwave. "Ashley & Co vs Ecoya: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ashley-and-co-vs-ecoya This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ashley-and-co-vs-ecoya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.