--- title: "Ashaway vs Victor: Which is searched more in New Zealand?" description: "Is Ashaway or Victor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ashaway-vs-victor-badminton" publisher: "Brandwave" --- # Ashaway vs Victor: Which is searched more in New Zealand? Is Ashaway or Victor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ashaway and Victor - **Competitive set**: Badminton brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ashaway Share of Search**: 0.71% - **Victor Share of Search**: 3.3% ## Is Ashaway or Victor more popular in search? - In September 2026, Victor had more branded searches than Ashaway among badminton brands in New Zealand. Victor had about 140 branded searches, while Ashaway had 30. Victor made up 3.3% of all badminton brand searches we track, and Ashaway accounted for 0.71%. - Victor was ahead of Ashaway in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ashaway’s share of searches among badminton brands in New Zealand moved from 1% to 0.71%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending September 2026, Victor’s share of searches among badminton brands in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches held steady at 140. ## Top badminton brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Victor appeared in all five answers. Ashaway was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Victor was listed before Ashaway in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yonex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Li-Ning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ashaway | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Babolat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about badminton brands - Asked ChatGPT "Which badminton brand should I buy in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning - Asked ChatGPT "What are the best badminton brands in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway - Asked ChatGPT "What's the best badminton brand in New Zealand for club play?": 1. Yonex, 2. Victor, 3. Li-Ning - Searched Google, AI Overview "badminton racket nz": 1. Yonex, 2. Li-Ning, 3. Victor, 4. Babolat - Searched Google, AI Overview "badminton brands": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway, 5. Babolat Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand badminton brands in September 2026? - In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%. - Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Month by month | Month | Ashaway estimated searches | Ashaway Share of Search | Ashaway rank | Victor estimated searches | Victor Share of Search | Victor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 1% | 5 | 140 | 3.6% | 4 | | Nov 2025 | 20 | 0.5% | 5 | 140 | 3.5% | 4 | | Dec 2025 | 20 | 0.57% | 5 | 160 | 4.6% | 4 | | Jan 2026 | 20 | 0.39% | 5 | 120 | 2.4% | 4 | | Feb 2026 | 20 | 0.41% | 5 | 120 | 2.4% | 4 | | Mar 2026 | 40 | 0.81% | 5 | 250 | 5.1% | 4 | | Apr 2026 | 30 | 0.65% | 5 | 160 | 3.5% | 4 | | May 2026 | 50 | 1.2% | 5 | 250 | 5.8% | 4 | | Jun 2026 | 40 | 0.58% | 5 | 160 | 2.3% | 4 | | Jul 2026 | 30 | 0.75% | 5 | 180 | 4.5% | 4 | | Aug 2026 | 30 | 0.72% | 5 | 220 | 5.3% | 4 | | Sep 2026 | 30 | 0.71% | 5 | 140 | 3.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ashaway’s and Victor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ashaway**: Measured on the search terms “ashaway” and “ashaway badminton”, summed into one figure. - **Victor**: Measured on the search terms “victor badminton” and “victor badminton racket”, summed into one figure. - [Ashaway profile](/demand/nz/brands/ashaway) - [Victor profile](/demand/nz/brands/victor-badminton) - [All badminton brands in New Zealand](/demand/nz/categories/nz-badminton-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ashaway or Victor more popular in search? In September 2026, Victor had more branded searches than Ashaway among badminton brands in New Zealand. Victor had about 140 branded searches, while Ashaway had 30. Victor made up 3.3% of all badminton brand searches we track, and Ashaway accounted for 0.71%. ## Cite this page Brandwave. "Ashaway vs Victor: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ashaway-vs-victor-badminton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ashaway-vs-victor-badminton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.