--- title: "Ascot Park Hotel vs Tower Lodge Motel: Which is searched more in New Zealand?" description: "Is Ascot Park Hotel or Tower Lodge Motel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ascot-park-hotel-vs-tower-lodge-motel" publisher: "Brandwave" --- # Ascot Park Hotel vs Tower Lodge Motel: Which is searched more in New Zealand? Is Ascot Park Hotel or Tower Lodge Motel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ascot Park Hotel and Tower Lodge Motel - **Competitive set**: Invercargill hotels and accommodation - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ascot Park Hotel Share of Search**: 32.7% - **Tower Lodge Motel Share of Search**: 6.5% ## Is Ascot Park Hotel or Tower Lodge Motel more popular in search? - In September 2026, Ascot Park Hotel had more branded searches than Tower Lodge Motel among Invercargill hotels and accommodation in New Zealand. Ascot Park Hotel had about 3,610 branded searches, while Tower Lodge Motel had 720. Ascot Park Hotel made up 32.7% of all Invercargill hotels and accommodation searches we track, and Tower Lodge Motel accounted for 6.5%. - Ascot Park Hotel was ahead of Tower Lodge Motel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ascot Park Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand moved from 43.6% to 32.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, Tower Lodge Motel’s share of searches among Invercargill hotels and accommodation in New Zealand moved from 7.1% to 6.5%, and its estimated monthly branded searches moved from 880 to 720. ## Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tower Lodge Motel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ascot Park Hotel was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tower Lodge Motel was listed before Ascot Park Hotel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Langlands Hotel | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Tower Lodge Motel | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Distinction Invercargill Hotel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ascot Park Hotel | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Kelvin Hotel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Invercargill hotels and accommodation - Asked ChatGPT "Which accommodation provider should I book in Invercargill, New Zealand?": 1. The Langlands Hotel, 2. Tower Lodge Motel, 3. Distinction Invercargill Hotel - Asked ChatGPT "What are the best accommodation providers in Invercargill, New Zealand?": 1. The Langlands Hotel, 2. Tower Lodge Motel, 3. Distinction Invercargill Hotel, 4. Ascot Park Hotel - Asked ChatGPT "What's the best accommodation provider in Invercargill, New Zealand for one night stay?": 1. The Langlands Hotel, 2. Tower Lodge Motel, 3. Distinction Invercargill Hotel - Searched Google, AI Overview "invercargill hotels": named none of the brands we track Not named in any answer: Kelvin Hotel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026? - In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%. - Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Ascot Park Hotel estimated searches | Ascot Park Hotel Share of Search | Ascot Park Hotel rank | Tower Lodge Motel estimated searches | Tower Lodge Motel Share of Search | Tower Lodge Motel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 43.6% | 1 | 880 | 7.1% | 4 | | Nov 2025 | 4.4K | 35.2% | 1 | 880 | 7% | 5 | | Dec 2025 | 4.4K | 38.4% | 1 | 720 | 6.3% | 5 | | Jan 2026 | 4.4K | 33.9% | 1 | 1K | 7.7% | 4 | | Feb 2026 | 4.4K | 32% | 2 | 1K | 7.2% | 5 | | Mar 2026 | 4.4K | 33.2% | 1 | 880 | 6.6% | 4 | | Apr 2026 | 3.6K | 33.2% | 1 | 720 | 6.6% | 5 | | May 2026 | 4.4K | 39.6% | 1 | 590 | 5.3% | 5 | | Jun 2026 | 4.4K | 37.7% | 1 | 720 | 6.2% | 5 | | Jul 2026 | 4.4K | 36.8% | 1 | 720 | 6% | 5 | | Aug 2026 | 4.4K | 37.6% | 1 | 720 | 6.2% | 5 | | Sep 2026 | 3.6K | 32.7% | 1 | 720 | 6.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ascot Park Hotel’s and Tower Lodge Motel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ascot Park Hotel**: Measured on the search terms “ascot park hotel” and “the ascot park hotel”, summed into one figure. - **Tower Lodge Motel**: Measured on the search term “tower lodge motel”. - [Ascot Park Hotel profile](/demand/nz/brands/ascot-park-hotel) - [Tower Lodge Motel profile](/demand/nz/brands/tower-lodge-motel) - [All Invercargill hotels and accommodation in New Zealand](/demand/nz/locations/invercargill/hotels): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ascot Park Hotel or Tower Lodge Motel more popular in search? In September 2026, Ascot Park Hotel had more branded searches than Tower Lodge Motel among Invercargill hotels and accommodation in New Zealand. Ascot Park Hotel had about 3,610 branded searches, while Tower Lodge Motel had 720. Ascot Park Hotel made up 32.7% of all Invercargill hotels and accommodation searches we track, and Tower Lodge Motel accounted for 6.5%. ## Cite this page Brandwave. "Ascot Park Hotel vs Tower Lodge Motel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ascot-park-hotel-vs-tower-lodge-motel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ascot-park-hotel-vs-tower-lodge-motel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.