--- title: "ASC Salon vs The Cut Co: Which is searched more in New Zealand?" description: "Is ASC Salon or The Cut Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asc-salon-vs-the-cut-co" publisher: "Brandwave" --- # ASC Salon vs The Cut Co: Which is searched more in New Zealand? Is ASC Salon or The Cut Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASC Salon and The Cut Co - **Competitive set**: Auckland hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASC Salon Share of Search**: 12.3% - **The Cut Co Share of Search**: 27.1% ## Is ASC Salon or The Cut Co more popular in search? - In September 2026, The Cut Co had more branded searches than ASC Salon among Auckland hair salons in New Zealand. The Cut Co had about 1,300 branded searches, while ASC Salon had 590. The Cut Co made up 27.1% of all Auckland hair salon searches we track, and ASC Salon accounted for 12.3%. - The Cut Co was ahead of ASC Salon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASC Salon’s share of searches among Auckland hair salons in New Zealand moved from 14.4% to 12.3%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand moved from 26% to 27.1%, and its estimated monthly branded searches held steady at 1.3K. ## Top Auckland hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, ASC Salon appeared in all three answers. The Cut Co was mentioned in two out of three: in two of the three ChatGPT answers. ASC Salon was listed before The Cut Co in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | ASC Salon | 1st | 3 of 3 | 3 of 3 | | Marcelo & Co Hair Design | 2nd | 3 of 3 | 3 of 3 | | Stephen Marr | 3rd | 2 of 3 | 2 of 3 | | The Cut Co | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland hair salons - Asked ChatGPT "Which hair salon should I go to in Auckland, New Zealand?": 1. Marcelo & Co Hair Design, 2. ASC Salon, 3. The Cut Co, 4. Stephen Marr - Asked ChatGPT "What are the best hair salons in Auckland, New Zealand?": 1. Stephen Marr, 2. ASC Salon, 3. Marcelo & Co Hair Design, 4. The Cut Co - Asked ChatGPT "What's the best hair salon in Auckland, New Zealand for a haircut?": 1. ASC Salon, 2. Marcelo & Co Hair Design Not named in any answer: Servilles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland hair salons in September 2026? - In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches. - In September 2026, ASC Salon lost share of searches among Auckland hair salons in New Zealand, from 15.8% to 12.3%. ## Month by month | Month | ASC Salon estimated searches | ASC Salon Share of Search | ASC Salon rank | The Cut Co estimated searches | The Cut Co Share of Search | The Cut Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 14.4% | 4 | 1.3K | 26% | 2 | | Nov 2025 | 720 | 14.3% | 4 | 1.3K | 25.8% | 2 | | Dec 2025 | 720 | 14.4% | 4 | 1.3K | 25.9% | 2 | | Jan 2026 | 590 | 12.1% | 4 | 1.6K | 32.7% | 1 | | Feb 2026 | 590 | 13.8% | 4 | 1K | 23.4% | 3 | | Mar 2026 | 880 | 16.4% | 4 | 1.6K | 29.8% | 1 | | Apr 2026 | 720 | 15% | 4 | 1.3K | 27% | 1 | | May 2026 | 880 | 17.7% | 4 | 1.3K | 26.1% | 1 | | Jun 2026 | 720 | 14.7% | 4 | 1.3K | 26.6% | 2 | | Jul 2026 | 720 | 14.8% | 4 | 1.3K | 26.8% | 2 | | Aug 2026 | 720 | 15.8% | 4 | 1K | 22% | 3 | | Sep 2026 | 590 | 12.3% | 4 | 1.3K | 27.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ASC Salon’s and The Cut Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASC Salon**: Measured on the search term “asc salon”. - **The Cut Co**: Measured on the search term “the cut co”. - [ASC Salon profile](/demand/nz/brands/asc-salon) - [The Cut Co profile](/demand/nz/brands/the-cut-co) - [All Auckland hair salons in New Zealand](/demand/nz/locations/auckland/hair-salons): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASC Salon or The Cut Co more popular in search? In September 2026, The Cut Co had more branded searches than ASC Salon among Auckland hair salons in New Zealand. The Cut Co had about 1,300 branded searches, while ASC Salon had 590. The Cut Co made up 27.1% of all Auckland hair salon searches we track, and ASC Salon accounted for 12.3%. ## Cite this page Brandwave. "ASC Salon vs The Cut Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asc-salon-vs-the-cut-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asc-salon-vs-the-cut-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.