--- title: "ASC Salon vs Marcelo & Co Hair Design: Which is searched more in New Zealand?" description: "Is ASC Salon or Marcelo & Co Hair Design more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asc-salon-vs-marcelo-co-hair-design" publisher: "Brandwave" --- # ASC Salon vs Marcelo & Co Hair Design: Which is searched more in New Zealand? Is ASC Salon or Marcelo & Co Hair Design more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASC Salon and Marcelo & Co Hair Design - **Competitive set**: Auckland hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASC Salon Share of Search**: 12.3% - **Marcelo & Co Hair Design Share of Search**: 10.4% ## Is ASC Salon or Marcelo & Co Hair Design more popular in search? - In September 2026, ASC Salon had more branded searches than Marcelo & Co Hair Design among Auckland hair salons in New Zealand. ASC Salon had about 590 branded searches, while Marcelo & Co Hair Design had 500. ASC Salon made up 12.3% of all Auckland hair salon searches we track, and Marcelo & Co Hair Design accounted for 10.4%. - ASC Salon was ahead of Marcelo & Co Hair Design in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASC Salon’s share of searches among Auckland hair salons in New Zealand moved from 14.4% to 12.3%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand moved from 8.2% to 10.4%, and its estimated monthly branded searches moved from 410 to 500. ## Top Auckland hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, both ASC Salon and Marcelo & Co Hair Design showed up in all three answers. ASC Salon was listed before Marcelo & Co Hair Design in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | ASC Salon | 1st | 3 of 3 | 3 of 3 | | Marcelo & Co Hair Design | 2nd | 3 of 3 | 3 of 3 | | Stephen Marr | 3rd | 2 of 3 | 2 of 3 | | The Cut Co | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland hair salons - Asked ChatGPT "Which hair salon should I go to in Auckland, New Zealand?": 1. Marcelo & Co Hair Design, 2. ASC Salon, 3. The Cut Co, 4. Stephen Marr - Asked ChatGPT "What are the best hair salons in Auckland, New Zealand?": 1. Stephen Marr, 2. ASC Salon, 3. Marcelo & Co Hair Design, 4. The Cut Co - Asked ChatGPT "What's the best hair salon in Auckland, New Zealand for a haircut?": 1. ASC Salon, 2. Marcelo & Co Hair Design Not named in any answer: Servilles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland hair salons in September 2026? - In September 2026, ASC Salon lost share of searches among Auckland hair salons in New Zealand, from 15.8% to 12.3%. - In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%. ## Month by month | Month | ASC Salon estimated searches | ASC Salon Share of Search | ASC Salon rank | Marcelo & Co Hair Design estimated searches | Marcelo & Co Hair Design Share of Search | Marcelo & Co Hair Design rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 14.4% | 4 | 410 | 8.2% | 5 | | Nov 2025 | 720 | 14.3% | 4 | 430 | 8.5% | 5 | | Dec 2025 | 720 | 14.4% | 4 | 480 | 9.6% | 5 | | Jan 2026 | 590 | 12.1% | 4 | 530 | 10.8% | 5 | | Feb 2026 | 590 | 13.8% | 4 | 480 | 11.2% | 5 | | Mar 2026 | 880 | 16.4% | 4 | 410 | 7.6% | 5 | | Apr 2026 | 720 | 15% | 4 | 480 | 10% | 5 | | May 2026 | 880 | 17.7% | 4 | 490 | 9.8% | 5 | | Jun 2026 | 720 | 14.7% | 4 | 410 | 8.4% | 5 | | Jul 2026 | 720 | 14.8% | 4 | 480 | 9.9% | 5 | | Aug 2026 | 720 | 15.8% | 4 | 500 | 11% | 5 | | Sep 2026 | 590 | 12.3% | 4 | 500 | 10.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ASC Salon’s and Marcelo & Co Hair Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASC Salon**: Measured on the search term “asc salon”. - **Marcelo & Co Hair Design**: Measured on the search terms “marcelo & co hair design” and “marcelo and co”, summed into one figure. - [ASC Salon profile](/demand/nz/brands/asc-salon) - [Marcelo & Co Hair Design profile](/demand/nz/brands/marcelo-co-hair-design) - [All Auckland hair salons in New Zealand](/demand/nz/locations/auckland/hair-salons): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASC Salon or Marcelo & Co Hair Design more popular in search? In September 2026, ASC Salon had more branded searches than Marcelo & Co Hair Design among Auckland hair salons in New Zealand. ASC Salon had about 590 branded searches, while Marcelo & Co Hair Design had 500. ASC Salon made up 12.3% of all Auckland hair salon searches we track, and Marcelo & Co Hair Design accounted for 10.4%. ## Cite this page Brandwave. "ASC Salon vs Marcelo & Co Hair Design: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asc-salon-vs-marcelo-co-hair-design This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asc-salon-vs-marcelo-co-hair-design. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.