--- title: "ASC Architects vs Fearon Hay: Which is searched more in New Zealand?" description: "Is ASC Architects or Fearon Hay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asc-architects-vs-fearon-hay" publisher: "Brandwave" --- # ASC Architects vs Fearon Hay: Which is searched more in New Zealand? Is ASC Architects or Fearon Hay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASC Architects and Fearon Hay - **Competitive set**: Auckland architecture firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASC Architects Share of Search**: 20.6% - **Fearon Hay Share of Search**: 19.7% ## Is ASC Architects or Fearon Hay more popular in search? - In September 2026, ASC Architects had more branded searches than Fearon Hay among Auckland architecture firms in New Zealand. ASC Architects had about 720 branded searches, while Fearon Hay had 690. ASC Architects made up 20.6% of all Auckland architecture firm searches we track, and Fearon Hay accounted for 19.7%. - The lead changed hands 5 times in the 12 months ending September 2026: ASC Architects took it in November 2025, Fearon Hay took it in December 2025, ASC Architects took it in July 2026, Fearon Hay took it in August 2026, ASC Architects took it in September 2026. - Across the 12 months ending September 2026, ASC Architects’ share of searches among Auckland architecture firms in New Zealand moved from 15.2% to 20.6%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Fearon Hay’s share of searches among Auckland architecture firms in New Zealand moved from 17.8% to 19.7%, and its estimated monthly branded searches held steady at 690. ## Top Auckland architecture firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Fearon Hay appeared in all three answers. ASC Architects did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Fearon Hay | 1st | 3 of 3 | 3 of 3 | | RTA Studio | 2nd | 2 of 3 | 2 of 3 | | Jasmax | 3rd | 2 of 3 | 2 of 3 | | Warren and Mahoney | 4th | 2 of 3 | 2 of 3 | | ASC Architects | Not ranked | 0 of 3 | 0 of 3 | | Apex Architecture | Not ranked | 0 of 3 | 0 of 3 | | Mako Architecture | Not ranked | 0 of 3 | 0 of 3 | | BDG Architects | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland architecture firms - Asked ChatGPT "Which architecture firm should I hire in Auckland, New Zealand?": 1. Fearon Hay, 2. Jasmax - Asked ChatGPT "What are the best architecture firms in Auckland, New Zealand?": 1. Fearon Hay, 2. RTA Studio, 3. Jasmax, 4. Warren and Mahoney - Asked ChatGPT "What's the best architecture firm in Auckland, New Zealand for new building design?": 1. RTA Studio, 2. Fearon Hay, 3. Warren and Mahoney Not named in any answer: ASC Architects, Apex Architecture, Mako Architecture and BDG Architects. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland architecture firms in September 2026? - In September 2026, ASC Architects overtook Fearon Hay and 2 others to become the leader among Auckland architecture firms in New Zealand, with 20.6% of the searches. - In September 2026, Fearon Hay lost share of searches among Auckland architecture firms in New Zealand, from 22% to 19.7%. ## Month by month | Month | ASC Architects estimated searches | ASC Architects Share of Search | ASC Architects rank | Fearon Hay estimated searches | Fearon Hay Share of Search | Fearon Hay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 15.2% | 3 | 690 | 17.8% | 2 | | Nov 2025 | 880 | 20.5% | 1 | 850 | 19.8% | 2 | | Dec 2025 | 480 | 16.7% | 3 | 600 | 20.8% | 2 | | Jan 2026 | 590 | 19% | 3 | 600 | 19.4% | 2 | | Feb 2026 | 590 | 17.3% | 3 | 600 | 17.6% | 2 | | Mar 2026 | 590 | 15% | 4 | 690 | 17.5% | 3 | | Apr 2026 | 590 | 18.3% | 3 | 740 | 22.9% | 1 | | May 2026 | 590 | 15.9% | 4 | 740 | 20% | 2 | | Jun 2026 | 720 | 18.8% | 3 | 740 | 19.4% | 2 | | Jul 2026 | 720 | 19.5% | 2 | 650 | 17.6% | 3 | | Aug 2026 | 590 | 14.3% | 4 | 910 | 22% | 1 | | Sep 2026 | 720 | 20.6% | 1 | 690 | 19.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ASC Architects’ and Fearon Hay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASC Architects**: Measured on the search term “asc architects”. - **Fearon Hay**: Measured on the search terms “fearon hay” and “fearon hay architects”, summed into one figure. - [ASC Architects profile](/demand/nz/brands/asc-architects) - [Fearon Hay profile](/demand/nz/brands/fearon-hay) - [All Auckland architecture firms in New Zealand](/demand/nz/locations/auckland/architecture-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASC Architects or Fearon Hay more popular in search? In September 2026, ASC Architects had more branded searches than Fearon Hay among Auckland architecture firms in New Zealand. ASC Architects had about 720 branded searches, while Fearon Hay had 690. ASC Architects made up 20.6% of all Auckland architecture firm searches we track, and Fearon Hay accounted for 19.7%. ## Cite this page Brandwave. "ASC Architects vs Fearon Hay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asc-architects-vs-fearon-hay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asc-architects-vs-fearon-hay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.