--- title: "ASB Showgrounds vs Claudelands: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ASB Showgrounds or Claudelands? Compare estimated monthly branded-search demand and Share of Search inside the Convention and events centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asb-showgrounds-vs-claudelands" publisher: "Brandwave" --- # ASB Showgrounds vs Claudelands: Which is more popular by branded search in New Zealand? Which is more popular in search, ASB Showgrounds or Claudelands? Compare estimated monthly branded-search demand and Share of Search inside the Convention and events centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASB Showgrounds and Claudelands - **Competitive set**: Convention and events centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **ASB Showgrounds Share of Search**: 2.5% - **Claudelands Share of Search**: 15.3% ## Which is more popular in search, ASB Showgrounds or Claudelands? - In August 2026, Claudelands had more branded searches than ASB Showgrounds among convention and events centres in New Zealand. Claudelands was estimated to have 11.4K branded searches compared to ASB Showgrounds’ 1.9K, and held a 15.3% Share of Search versus ASB Showgrounds’ 2.5%. - The lead changed hands 3 times in the 11 months ending August 2026: Claudelands took it in November 2025, ASB Showgrounds took it in April 2026, Claudelands took it in May 2026. - Across the 11 months ending August 2026, ASB Showgrounds’ estimated Share of Search among convention and events centres in New Zealand moved from 13.5% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 1.9K. - Across the 11 months ending August 2026, Claudelands’ estimated Share of Search among convention and events centres in New Zealand moved from 11.6% to 15.3%, and its estimated monthly branded searches moved from 5.6K to 11.4K. ## How did search popularity change for New Zealand convention and events centres in August 2026? - In August 2026, Claudelands gained estimated Share of Search among convention and events centres in New Zealand, from 12.8% to 15.3%. - In August 2026, ASB Showgrounds lost estimated Share of Search among convention and events centres in New Zealand, from 3.5% to 2.5%. ## Month by month | Month | ASB Showgrounds estimated searches | ASB Showgrounds Share of Search | ASB Showgrounds rank | Claudelands estimated searches | Claudelands Share of Search | Claudelands rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 13.5% | 3 | 5.6K | 11.6% | 4 | | Nov 2025 | 2.4K | 3.9% | 6 | 5.6K | 9.1% | 3 | | Dec 2025 | 1.6K | 5% | 6 | 4K | 12.3% | 4 | | Jan 2026 | 2.9K | 5.7% | 6 | 5.7K | 11.3% | 4 | | Feb 2026 | 2.9K | 6.5% | 6 | 4.6K | 10.2% | 4 | | Mar 2026 | 3.6K | 5% | 5 | 8.6K | 12% | 4 | | Apr 2026 | 5.4K | 8.8% | 4 | 5.1K | 8.3% | 5 | | May 2026 | 1.6K | 2.3% | 6 | 8.9K | 12.7% | 4 | | Jun 2026 | 1.6K | 2.8% | 6 | 6.3K | 11.1% | 4 | | Jul 2026 | 1.9K | 3.5% | 6 | 7.1K | 12.8% | 4 | | Aug 2026 | 1.9K | 2.5% | 6 | 11.4K | 15.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ASB Showgrounds’ and Claudelands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASB Showgrounds**: Measured on the search terms “asb showgrounds”, “asbshowgrounds” and “asbshowgrounds co nz”, summed into one figure. - **Claudelands**: Measured on the search terms “claudelands”, “claudelands co nz”, “claudelands events” and “claudelands events centre”, summed into one figure. - [ASB Showgrounds profile](/demand/nz/brands/asb-showgrounds) - [Claudelands profile](/demand/nz/brands/claudelands) - [All convention and events centres in New Zealand](/demand/nz/categories/nz-convention-centres): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ASB Showgrounds or Claudelands? In August 2026, Claudelands had more branded searches than ASB Showgrounds among convention and events centres in New Zealand. Claudelands was estimated to have 11.4K branded searches compared to ASB Showgrounds’ 1.9K, and held a 15.3% Share of Search versus ASB Showgrounds’ 2.5%. ## Cite this page Brandwave. "ASB Showgrounds vs Claudelands: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asb-showgrounds-vs-claudelands This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asb-showgrounds-vs-claudelands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.