--- title: "ASB Securities vs Kernel: Which is searched more in New Zealand?" description: "Is ASB Securities or Kernel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the investment platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asb-securities-vs-kernel" publisher: "Brandwave" --- # ASB Securities vs Kernel: Which is searched more in New Zealand? Is ASB Securities or Kernel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the investment platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASB Securities and Kernel - **Competitive set**: investment platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASB Securities Share of Search**: 4.5% - **Kernel Share of Search**: 15.1% ## Is ASB Securities or Kernel more popular in search? - In September 2026, Kernel had more branded searches than ASB Securities among investment platforms in New Zealand. Kernel had about 27,200 branded searches, while ASB Securities had 8,100. Kernel made up 15.1% of all investment platform searches we track, and ASB Securities accounted for 4.5%. - Kernel was ahead of ASB Securities in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASB Securities’ share of searches among investment platforms in New Zealand moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Kernel’s share of searches among investment platforms in New Zealand moved from 7.9% to 15.1%, and its estimated monthly branded searches moved from 18.5K to 27.2K. ## Top investment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kernel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASB Securities was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kernel was listed before ASB Securities in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sharesies | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | InvestNow | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kernel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hatch | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ASB Securities | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Tiger Brokers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Craigs Investment Partners | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Forsyth Barr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jarden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snowball Effect | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stake | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about investment platforms - Asked ChatGPT "Which investment platform should I use in New Zealand?": 1. Kernel, 2. InvestNow, 3. Sharesies, 4. Hatch - Asked ChatGPT "What are the best investment platforms in New Zealand?": 1. Sharesies, 2. InvestNow, 3. Kernel, 4. Hatch - Asked ChatGPT "What's the best investment platform in New Zealand for a beginner investor?": 1. Sharesies, 2. Kernel, 3. InvestNow - Searched Google, AI Overview "investment platforms nz": 1. Sharesies, 2. InvestNow, 3. Kernel, 4. Hatch, 5. Tiger Brokers, 6. ASB Securities - Searched Google, AI Overview "share trading app": 1. Sharesies, 2. Hatch, 3. InvestNow, 4. ASB Securities Not named in any answer: Craigs Investment Partners, Forsyth Barr, Jarden, Snowball Effect and Stake. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand investment platforms in September 2026? - In September 2026, ASB Securities lost share of searches among investment platforms in New Zealand, from 5.3% to 4.5%. - Estimated monthly branded searches for Kernel in New Zealand rose 47.2% over 12 measured months, from 18.5K to 27.2K in September 2026. ## Month by month | Month | ASB Securities estimated searches | ASB Securities Share of Search | ASB Securities rank | Kernel estimated searches | Kernel Share of Search | Kernel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 5.2% | 6 | 18.5K | 7.9% | 5 | | Nov 2025 | 8.1K | 4.8% | 7 | 15.2K | 9% | 5 | | Dec 2025 | 8.1K | 5.4% | 7 | 14.7K | 9.8% | 4 | | Jan 2026 | 9.9K | 5% | 6 | 18.7K | 9.4% | 3 | | Feb 2026 | 8.1K | 4.9% | 7 | 15.2K | 9.3% | 4 | | Mar 2026 | 9.9K | 5.8% | 7 | 17.8K | 10.3% | 3 | | Apr 2026 | 8.1K | 4.6% | 7 | 19.5K | 11.1% | 3 | | May 2026 | 9.9K | 4.6% | 6 | 27.5K | 12.7% | 3 | | Jun 2026 | 9.9K | 4.6% | 7 | 27.5K | 12.7% | 3 | | Jul 2026 | 8.1K | 4.9% | 7 | 27.3K | 16.6% | 2 | | Aug 2026 | 9.9K | 5.3% | 7 | 28K | 14.9% | 2 | | Sep 2026 | 8.1K | 4.5% | 7 | 27.2K | 15.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ASB Securities’ and Kernel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASB Securities**: Measured on the search term “asb securities”. - **Kernel**: Measured on the search terms “kernel cash fund”, “kernel fund”, “kernel funds”, “kernel invest”, “kernel investment funds”, “kernel kiwisaver”, “kernel kiwisaver funds”, “kernel wealth”, “kernel wealth funds”, “kernel wealth kiwisaver” and “kiwisaver kernel”, summed into one figure. - [ASB Securities profile](/demand/nz/brands/asb-securities) - [Kernel profile](/demand/nz/brands/kernel) - [All investment platforms in New Zealand](/demand/nz/categories/nz-investment-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASB Securities or Kernel more popular in search? In September 2026, Kernel had more branded searches than ASB Securities among investment platforms in New Zealand. Kernel had about 27,200 branded searches, while ASB Securities had 8,100. Kernel made up 15.1% of all investment platform searches we track, and ASB Securities accounted for 4.5%. ## Cite this page Brandwave. "ASB Securities vs Kernel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asb-securities-vs-kernel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asb-securities-vs-kernel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.