--- title: "ASB Securities vs Forsyth Barr: Which is searched more in New Zealand?" description: "Is ASB Securities or Forsyth Barr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the investment platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asb-securities-vs-forsyth-barr" publisher: "Brandwave" --- # ASB Securities vs Forsyth Barr: Which is searched more in New Zealand? Is ASB Securities or Forsyth Barr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the investment platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASB Securities and Forsyth Barr - **Competitive set**: investment platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASB Securities Share of Search**: 4.5% - **Forsyth Barr Share of Search**: 5% ## Is ASB Securities or Forsyth Barr more popular in search? - In September 2026, ASB Securities and Forsyth Barr were level in searches among investment platforms in New Zealand, with an estimated 8.1K versus 9K branded searches, at 4.5% and 5% of the total. - The lead changed hands 5 times in the 12 months ending September 2026: Forsyth Barr took it in November 2025, ASB Securities took it in January 2026, Forsyth Barr took it in February 2026, ASB Securities took it in May 2026, Forsyth Barr took it in June 2026. - Across the 12 months ending September 2026, ASB Securities’ share of searches among investment platforms in New Zealand moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Forsyth Barr’s share of searches among investment platforms in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 11K to 9K. ## Top investment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASB Securities was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Forsyth Barr did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sharesies | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | InvestNow | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kernel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hatch | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ASB Securities | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Tiger Brokers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Craigs Investment Partners | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Forsyth Barr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jarden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snowball Effect | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stake | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about investment platforms - Asked ChatGPT "Which investment platform should I use in New Zealand?": 1. Kernel, 2. InvestNow, 3. Sharesies, 4. Hatch - Asked ChatGPT "What are the best investment platforms in New Zealand?": 1. Sharesies, 2. InvestNow, 3. Kernel, 4. Hatch - Asked ChatGPT "What's the best investment platform in New Zealand for a beginner investor?": 1. Sharesies, 2. Kernel, 3. InvestNow - Searched Google, AI Overview "investment platforms nz": 1. Sharesies, 2. InvestNow, 3. Kernel, 4. Hatch, 5. Tiger Brokers, 6. ASB Securities - Searched Google, AI Overview "share trading app": 1. Sharesies, 2. Hatch, 3. InvestNow, 4. ASB Securities Not named in any answer: Craigs Investment Partners, Forsyth Barr, Jarden, Snowball Effect and Stake. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand investment platforms in September 2026? - In September 2026, Forsyth Barr lost share of searches among investment platforms in New Zealand, from 5.8% to 5%. - In September 2026, ASB Securities lost share of searches among investment platforms in New Zealand, from 5.3% to 4.5%. ## Month by month | Month | ASB Securities estimated searches | ASB Securities Share of Search | ASB Securities rank | Forsyth Barr estimated searches | Forsyth Barr Share of Search | Forsyth Barr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 5.2% | 6 | 11K | 4.7% | 7 | | Nov 2025 | 8.1K | 4.8% | 7 | 9.1K | 5.4% | 6 | | Dec 2025 | 8.1K | 5.4% | 7 | 8.9K | 6% | 6 | | Jan 2026 | 9.9K | 5% | 6 | 8.9K | 4.5% | 7 | | Feb 2026 | 8.1K | 4.9% | 7 | 8.9K | 5.5% | 6 | | Mar 2026 | 9.9K | 5.8% | 7 | 10.8K | 6.3% | 6 | | Apr 2026 | 8.1K | 4.6% | 7 | 8.9K | 5.1% | 6 | | May 2026 | 9.9K | 4.6% | 6 | 9K | 4.2% | 7 | | Jun 2026 | 9.9K | 4.6% | 7 | 10.9K | 5% | 6 | | Jul 2026 | 8.1K | 4.9% | 7 | 9K | 5.4% | 6 | | Aug 2026 | 9.9K | 5.3% | 7 | 10.9K | 5.8% | 6 | | Sep 2026 | 8.1K | 4.5% | 7 | 9K | 5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ASB Securities’ and Forsyth Barr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASB Securities**: Measured on the search term “asb securities”. - **Forsyth Barr**: Measured on the search terms “forsyth barr”, “forsyth barr events”, “forsyth barr fees”, “forsyth barr hamilton”, “forsyth barr investment”, “forsyth barr investments”, “forsyth barr kiwisaver”, “forsyth barr ltd”, “forsyth barr nz” and “forsyth barr tauranga”, summed into one figure. - [ASB Securities profile](/demand/nz/brands/asb-securities) - [Forsyth Barr profile](/demand/nz/brands/forsyth-barr) - [All investment platforms in New Zealand](/demand/nz/categories/nz-investment-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASB Securities or Forsyth Barr more popular in search? In September 2026, ASB Securities and Forsyth Barr were level in searches among investment platforms in New Zealand, with an estimated 8.1K versus 9K branded searches, at 4.5% and 5% of the total. ## Cite this page Brandwave. "ASB Securities vs Forsyth Barr: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asb-securities-vs-forsyth-barr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asb-securities-vs-forsyth-barr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.