--- title: "Asana vs Jira: Which is searched more in New Zealand?" description: "Is Asana or Jira more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asana-vs-jira" publisher: "Brandwave" --- # Asana vs Jira: Which is searched more in New Zealand? Is Asana or Jira more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asana and Jira - **Competitive set**: Project management software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Asana Share of Search**: 0.49% - **Jira Share of Search**: 12.1% ## Is Asana or Jira more popular in search? - In September 2026, Jira had more branded searches than Asana among project management software in New Zealand. Jira had about 5,400 branded searches, while Asana had 220. Jira made up 12.1% of all project management software searches we track, and Asana accounted for 0.49%. - Jira was ahead of Asana in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Asana’s share of searches among project management software in New Zealand held steady at 0.49%, and its estimated monthly branded searches moved from 250 to 220. - Across the 12 months ending September 2026, Jira’s share of searches among project management software in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches held steady at 5.4K. ## Top project management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Asana was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jira was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Asana was listed before Jira in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Asana | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | monday.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ClickUp | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Trello | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Smartsheet | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Microsoft Planner | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Jira | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Notion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WorkflowMax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Basecamp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teamwork.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about project management software - Asked ChatGPT "Which project management tool should I use in New Zealand?": 1. monday.com, 2. Asana, 3. ClickUp, 4. Microsoft Planner, 5. Jira - Asked ChatGPT "What are the best project management tools in New Zealand?": 1. monday.com, 2. Asana, 3. ClickUp, 4. Jira, 5. Microsoft Planner, 6. Trello - Asked ChatGPT "What's the best project management tool in New Zealand for a small team?": 1. Asana, 2. ClickUp, 3. Trello, 4. monday.com, 5. Microsoft Planner - Searched Google, AI Overview "project management software nz": 1. Smartsheet, 2. monday.com, 3. Asana, 4. Trello, 5. ClickUp - Searched Google, AI Overview "best project management tool": 1. monday.com Not named in any answer: Notion, WorkflowMax, Basecamp, Wrike and Teamwork.com. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand project management software in September 2026? - In September 2026, Jira gained share of searches among project management software in New Zealand, from 10.9% to 12.1%. - Asana’s share of searches among project management software in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.49% in September 2026. ## Month by month | Month | Asana estimated searches | Asana Share of Search | Asana rank | Jira estimated searches | Jira Share of Search | Jira rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 250 | 0.49% | 11 | 5.4K | 10.5% | 3 | | Nov 2025 | 200 | 0.43% | 11 | 4.4K | 9.4% | 4 | | Dec 2025 | 120 | 0.35% | 11 | 2.9K | 8.4% | 4 | | Jan 2026 | 170 | 0.38% | 11 | 4.4K | 9.8% | 3 | | Feb 2026 | 270 | 0.48% | 11 | 4.4K | 7.8% | 4 | | Mar 2026 | 240 | 0.38% | 11 | 6.6K | 10.5% | 3 | | Apr 2026 | 250 | 0.5% | 11 | 4.4K | 8.8% | 4 | | May 2026 | 500 | 0.91% | 10 | 5.4K | 9.9% | 3 | | Jun 2026 | 730 | 1.4% | 10 | 4.4K | 8.3% | 4 | | Jul 2026 | 450 | 0.93% | 10 | 4.4K | 9.1% | 3 | | Aug 2026 | 260 | 0.53% | 11 | 5.4K | 10.9% | 3 | | Sep 2026 | 220 | 0.49% | 11 | 5.4K | 12.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Asana’s and Jira’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asana**: Measured on the search terms “asana app”, “asana project management”, “asana project software” and “asana software”, summed into one figure. - **Jira**: Measured on the search term “jira”. - [Asana profile](/demand/nz/brands/asana) - [Jira profile](/demand/nz/brands/jira) - [All project management software in New Zealand](/demand/nz/categories/nz-project-management-software): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asana or Jira more popular in search? In September 2026, Jira had more branded searches than Asana among project management software in New Zealand. Jira had about 5,400 branded searches, while Asana had 220. Jira made up 12.1% of all project management software searches we track, and Asana accounted for 0.49%. ## Cite this page Brandwave. "Asana vs Jira: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asana-vs-jira This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asana-vs-jira. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.