---
title: "Asana vs Basecamp: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Asana or Basecamp? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/asana-vs-basecamp"
publisher: "Brandwave"
---

# Asana vs Basecamp: Which is more popular by branded search in New Zealand?

Which is more popular in search, Asana or Basecamp? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Asana and Basecamp
- **Competitive set**: Project management software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Asana Share of Search**: 0.76%
- **Basecamp Share of Search**: 3.2%

## Which is more popular in search, Asana or Basecamp?

- In August 2026, Basecamp had more branded searches than Asana among project management software in New Zealand. Basecamp was estimated to have 1.4K branded searches compared to Asana’s 330, and held a 3.2% Share of Search versus Asana’s 0.76%.
- Basecamp was ahead of Asana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management software in New Zealand moved from 0.64% to 0.76%, and its estimated monthly branded searches moved from 290 to 330.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management software in New Zealand moved from 2.3% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 1.4K.

## How did search popularity change for New Zealand project management software in August 2026?

- In August 2026, Basecamp gained estimated Share of Search among project management software in New Zealand, from 2.2% to 3.2%.
- Estimated monthly branded searches for Asana in New Zealand rose 13.8% over 11 measured months, from 290 to 330 in August 2026.

## Month by month

| Month | Asana estimated searches | Asana Share of Search | Asana rank | Basecamp estimated searches | Basecamp Share of Search | Basecamp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 290 | 0.64% | 9 | 1.1K | 2.3% | 7 |
| Nov 2025 | 240 | 0.57% | 9 | 1.1K | 2.5% | 7 |
| Dec 2025 | 160 | 0.51% | 9 | 810 | 2.6% | 7 |
| Jan 2026 | 210 | 0.52% | 9 | 810 | 2% | 7 |
| Feb 2026 | 310 | 0.59% | 9 | 940 | 1.8% | 7 |
| Mar 2026 | 290 | 0.52% | 9 | 1.1K | 1.9% | 7 |
| Apr 2026 | 340 | 0.75% | 9 | 1.1K | 2.3% | 7 |
| May 2026 | 550 | 1.1% | 8 | 1.1K | 2.2% | 7 |
| Jun 2026 | 760 | 1.6% | 8 | 1.1K | 2.2% | 7 |
| Jul 2026 | 490 | 1.1% | 8 | 950 | 2.2% | 7 |
| Aug 2026 | 330 | 0.76% | 8 | 1.4K | 3.2% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Asana’s and Basecamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Asana**: Measured on the search terms “asana app”, “asana project management”, “asana project software”, “asana software” and “asana software download”, summed into one figure.
- **Basecamp**: Measured on the search terms “basecamp”, “basecamp app”, “basecamp com”, “basecamp near me”, “basecamp nz”, “basecamp online” and “basecamp software”, summed into one figure.

- [Asana profile](/demand/nz/brands/asana)
- [Basecamp profile](/demand/nz/brands/basecamp)
- [All project management software in New Zealand](/demand/nz/categories/nz-project-management-software): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Asana or Basecamp?

In August 2026, Basecamp had more branded searches than Asana among project management software in New Zealand. Basecamp was estimated to have 1.4K branded searches compared to Asana’s 330, and held a 3.2% Share of Search versus Asana’s 0.76%.

## Cite this page

Brandwave. "Asana vs Basecamp: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/asana-vs-basecamp

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asana-vs-basecamp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.