--- title: "Asahi vs Garage Project: Which is searched more in New Zealand?" description: "Is Asahi or Garage Project more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/asahi-beer-vs-garage-project" publisher: "Brandwave" --- # Asahi vs Garage Project: Which is searched more in New Zealand? Is Asahi or Garage Project more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asahi and Garage Project - **Competitive set**: Non-alcoholic beer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Asahi Share of Search**: 0.75% - **Garage Project Share of Search**: 26.8% ## Is Asahi or Garage Project more popular in search? - In September 2026, Garage Project had more branded searches than Asahi among non-alcoholic beer brands in New Zealand. Garage Project had about 4,990 branded searches, while Asahi had 140. Garage Project made up 26.8% of all non-alcoholic beer brand searches we track, and Asahi accounted for 0.75%. - Garage Project was ahead of Asahi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Asahi’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.65% to 0.75%, and its estimated monthly branded searches moved from 120 to 140. - Across the 12 months ending September 2026, Garage Project’s share of searches among non-alcoholic beer brands in New Zealand moved from 31.7% to 26.8%, and its estimated monthly branded searches moved from 5.9K to 5K. ## Top non-alcoholic beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Garage Project appeared in all five answers. Asahi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Garage Project was listed before Asahi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garage Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | State of Play | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Bach Brewing | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Heineken | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Parrotdog | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Steinlager | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Corona Cero | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Guinness | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Asahi | 9th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about non-alcoholic beer brands - Asked ChatGPT "Which non-alcoholic beer brand should I buy in New Zealand?": 1. Garage Project, 2. Heineken - Asked ChatGPT "What are the best non-alcoholic beer brands in New Zealand?": 1. Garage Project, 2. Bach Brewing, 3. State of Play, 4. Heineken - Asked ChatGPT "What's the best non-alcoholic beer brand in New Zealand for a better drink option?": 1. Garage Project, 2. Heineken - Searched Google, AI Overview "alcohol free beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi - Searched Google, AI Overview "non alcoholic beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand non-alcoholic beer brands in September 2026? - In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches. - In September 2026, Garage Project lost share of searches among non-alcoholic beer brands in New Zealand, from 28.1% to 26.8%. - Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. ## Month by month | Month | Asahi estimated searches | Asahi Share of Search | Asahi rank | Garage Project estimated searches | Garage Project Share of Search | Garage Project rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.65% | 8 | 5.9K | 31.7% | 2 | | Nov 2025 | 100 | 0.5% | 8 | 6K | 30.2% | 2 | | Dec 2025 | 170 | 0.69% | 8 | 7.3K | 29.7% | 2 | | Jan 2026 | 130 | 0.76% | 8 | 4.9K | 28.5% | 2 | | Feb 2026 | 130 | 0.79% | 7 | 4.9K | 29.7% | 2 | | Mar 2026 | 160 | 0.89% | 8 | 4.9K | 27% | 2 | | Apr 2026 | 110 | 0.76% | 7 | 4.1K | 28.1% | 3 | | May 2026 | 130 | 0.87% | 7 | 4K | 26.6% | 3 | | Jun 2026 | 180 | 1.2% | 6 | 4.1K | 27.8% | 3 | | Jul 2026 | 210 | 1.3% | 6 | 4K | 25.5% | 3 | | Aug 2026 | 130 | 0.75% | 7 | 4.9K | 28.1% | 2 | | Sep 2026 | 140 | 0.75% | 7 | 5K | 26.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Asahi’s and Garage Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asahi**: Measured on the search terms “asahi super dry 0.0” and “asahi zero”, summed into one figure. - **Garage Project**: Measured on the search terms “garage project”, “garage project beer”, “garage project brewery” and “garageproject”, summed into one figure. - [Asahi profile](/demand/nz/brands/asahi-beer) - [Garage Project profile](/demand/nz/brands/garage-project) - [All non-alcoholic beer brands in New Zealand](/demand/nz/categories/nz-non-alcoholic-beer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asahi or Garage Project more popular in search? In September 2026, Garage Project had more branded searches than Asahi among non-alcoholic beer brands in New Zealand. Garage Project had about 4,990 branded searches, while Asahi had 140. Garage Project made up 26.8% of all non-alcoholic beer brand searches we track, and Asahi accounted for 0.75%. ## Cite this page Brandwave. "Asahi vs Garage Project: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/asahi-beer-vs-garage-project This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/asahi-beer-vs-garage-project. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.