---
title: "AS Colour vs Working Style: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AS Colour or Working Style? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/as-colour-vs-working-style"
publisher: "Brandwave"
---

# AS Colour vs Working Style: Which is more popular by branded search in New Zealand?

Which is more popular in search, AS Colour or Working Style? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AS Colour and Working Style
- **Competitive set**: Menswear retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AS Colour Share of Search**: 24.1%
- **Working Style Share of Search**: 1.5%

## Which is more popular in search, AS Colour or Working Style?

- In August 2026, AS Colour had more branded searches than Working Style among menswear retailers in New Zealand. AS Colour was estimated to have 50.4K branded searches compared to Working Style’s 3.1K, and held a 24.1% Share of Search versus Working Style’s 1.5%.
- AS Colour was ahead of Working Style in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand moved from 28.3% to 24.1%, and its estimated monthly branded searches moved from 48.6K to 50.4K.
- Across the 11 months ending August 2026, Working Style’s estimated Share of Search among menswear retailers in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 3K to 3.1K.

## How did search popularity change for New Zealand menswear retailers in August 2026?

Neither AS Colour nor Working Style moved beyond provider rounding among menswear retailers in Aug 2026.

## Month by month

| Month | AS Colour estimated searches | AS Colour Share of Search | AS Colour rank | Working Style estimated searches | Working Style Share of Search | Working Style rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 48.6K | 28.3% | 2 | 3K | 1.7% | 7 |
| Nov 2025 | 75.3K | 25.9% | 1 | 3.6K | 1.2% | 7 |
| Dec 2025 | 61.6K | 23.3% | 2 | 3K | 1.1% | 7 |
| Jan 2026 | 41.2K | 24.1% | 2 | 3.1K | 1.8% | 7 |
| Feb 2026 | 39.7K | 26% | 2 | 2.5K | 1.6% | 7 |
| Mar 2026 | 50.4K | 26.6% | 2 | 3K | 1.6% | 7 |
| Apr 2026 | 50.4K | 25.1% | 2 | 2.6K | 1.3% | 7 |
| May 2026 | 50.4K | 23.7% | 2 | 3.1K | 1.5% | 7 |
| Jun 2026 | 50.4K | 25.1% | 2 | 3K | 1.5% | 7 |
| Jul 2026 | 43K | 23.8% | 2 | 2.5K | 1.4% | 7 |
| Aug 2026 | 50.4K | 24.1% | 2 | 3.1K | 1.5% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AS Colour’s and Working Style’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AS Colour**: Measured on the search terms “as colour”, “as colour nz” and “ascolour”, summed into one figure.
- **Working Style**: Measured on the search terms “working style” and “working style nz”, summed into one figure.

- [AS Colour profile](/demand/nz/brands/as-colour)
- [Working Style profile](/demand/nz/brands/working-style)
- [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AS Colour or Working Style?

In August 2026, AS Colour had more branded searches than Working Style among menswear retailers in New Zealand. AS Colour was estimated to have 50.4K branded searches compared to Working Style’s 3.1K, and held a 24.1% Share of Search versus Working Style’s 1.5%.

## Cite this page

Brandwave. "AS Colour vs Working Style: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/as-colour-vs-working-style

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/as-colour-vs-working-style. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.