--- title: "AS Colour vs Rodd & Gunn: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AS Colour or Rodd & Gunn? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/as-colour-vs-rodd-and-gunn" publisher: "Brandwave" --- # AS Colour vs Rodd & Gunn: Which is more popular by branded search in New Zealand? Which is more popular in search, AS Colour or Rodd & Gunn? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AS Colour and Rodd & Gunn - **Competitive set**: Menswear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AS Colour Share of Search**: 24.1% - **Rodd & Gunn Share of Search**: 11% ## Which is more popular in search, AS Colour or Rodd & Gunn? - In August 2026, AS Colour had more branded searches than Rodd & Gunn among menswear retailers in New Zealand. AS Colour was estimated to have 50.4K branded searches compared to Rodd & Gunn’s 22.9K, and held a 24.1% Share of Search versus Rodd & Gunn’s 11%. - AS Colour was ahead of Rodd & Gunn in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand moved from 28.3% to 24.1%, and its estimated monthly branded searches moved from 48.6K to 50.4K. - Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand moved from 10.8% to 11%, and its estimated monthly branded searches moved from 18.6K to 22.9K. ## How did search popularity change for New Zealand menswear retailers in August 2026? - In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%. - In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%. ## Month by month | Month | AS Colour estimated searches | AS Colour Share of Search | AS Colour rank | Rodd & Gunn estimated searches | Rodd & Gunn Share of Search | Rodd & Gunn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.6K | 28.3% | 2 | 18.6K | 10.8% | 5 | | Nov 2025 | 75.3K | 25.9% | 1 | 34K | 11.7% | 4 | | Dec 2025 | 61.6K | 23.3% | 2 | 33.8K | 12.8% | 3 | | Jan 2026 | 41.2K | 24.1% | 2 | 18.6K | 10.9% | 4 | | Feb 2026 | 39.7K | 26% | 2 | 18.5K | 12.1% | 3 | | Mar 2026 | 50.4K | 26.6% | 2 | 18.6K | 9.8% | 5 | | Apr 2026 | 50.4K | 25.1% | 2 | 22.8K | 11.3% | 3 | | May 2026 | 50.4K | 23.7% | 2 | 22.9K | 10.8% | 5 | | Jun 2026 | 50.4K | 25.1% | 2 | 22.8K | 11.4% | 5 | | Jul 2026 | 43K | 23.8% | 2 | 22.8K | 12.6% | 3 | | Aug 2026 | 50.4K | 24.1% | 2 | 22.9K | 11% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AS Colour’s and Rodd & Gunn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AS Colour**: Measured on the search terms “as colour”, “as colour nz” and “ascolour”, summed into one figure. - **Rodd & Gunn**: Measured on the search terms “rodd & gunn”, “rodd and gunn”, “rodd gunn”, “roddandgunn” and “roddgunn”, summed into one figure. - [AS Colour profile](/demand/nz/brands/as-colour) - [Rodd & Gunn profile](/demand/nz/brands/rodd-and-gunn) - [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AS Colour or Rodd & Gunn? In August 2026, AS Colour had more branded searches than Rodd & Gunn among menswear retailers in New Zealand. AS Colour was estimated to have 50.4K branded searches compared to Rodd & Gunn’s 22.9K, and held a 24.1% Share of Search versus Rodd & Gunn’s 11%. ## Cite this page Brandwave. "AS Colour vs Rodd & Gunn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/as-colour-vs-rodd-and-gunn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/as-colour-vs-rodd-and-gunn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.