--- title: "AS Colour vs Rip Curl: Which is searched more in New Zealand?" description: "Is AS Colour or Rip Curl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/as-colour-vs-rip-curl" publisher: "Brandwave" --- # AS Colour vs Rip Curl: Which is searched more in New Zealand? Is AS Colour or Rip Curl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AS Colour and Rip Curl - **Competitive set**: Swim shorts brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **AS Colour Share of Search**: 54.9% - **Rip Curl Share of Search**: 9.6% ## Is AS Colour or Rip Curl more popular in search? - In September 2026, AS Colour had more branded searches than Rip Curl among swim shorts brands in New Zealand. AS Colour had about 33,100 branded searches, while Rip Curl had 5,780. AS Colour made up 54.9% of all swim shorts brand searches we track, and Rip Curl accounted for 9.6%. - AS Colour was ahead of Rip Curl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AS Colour’s share of searches among swim shorts brands in New Zealand moved from 58.6% to 54.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand moved from 10.2% to 9.6%, and its estimated monthly branded searches moved from 7K to 5.8K. ## Top swim shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rip Curl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AS Colour was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rip Curl was listed before AS Colour in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Billabong | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Patagonia | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | AS Colour | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swim shorts brands - Asked ChatGPT "Which swim shorts brand should I buy in New Zealand?": 1. Rip Curl, 2. Patagonia, 3. Billabong - Asked ChatGPT "What are the best swim shorts brands in New Zealand?": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. Patagonia, 5. AS Colour - Asked ChatGPT "What's the best swim shorts brand in New Zealand for the beach?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. AS Colour - Searched Google, AI Overview "mens swim shorts": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Patagonia - Searched Google, AI Overview "best swim shorts": 1. Quiksilver Not named in any answer: Roxy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand swim shorts brands in September 2026? - In September 2026, Rip Curl gained share of searches among swim shorts brands in New Zealand, from 6.5% to 9.6%. - Estimated monthly branded searches for AS Colour in New Zealand fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | AS Colour estimated searches | AS Colour Share of Search | AS Colour rank | Rip Curl estimated searches | Rip Curl Share of Search | Rip Curl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 58.6% | 1 | 7K | 10.2% | 3 | | Nov 2025 | 60.5K | 60.7% | 1 | 10.6K | 10.6% | 3 | | Dec 2025 | 49.5K | 56.7% | 1 | 10.7K | 12.2% | 3 | | Jan 2026 | 33.1K | 46.2% | 1 | 8.6K | 12% | 3 | | Feb 2026 | 33.1K | 52.8% | 1 | 5.8K | 9.2% | 3 | | Mar 2026 | 40.5K | 58% | 1 | 5.7K | 8.2% | 3 | | Apr 2026 | 40.5K | 54.2% | 1 | 5.7K | 7.7% | 3 | | May 2026 | 40.5K | 58.8% | 1 | 4.7K | 6.9% | 4 | | Jun 2026 | 40.5K | 59.6% | 1 | 4.8K | 7.1% | 3 | | Jul 2026 | 33.1K | 54.5% | 1 | 4.8K | 7.9% | 3 | | Aug 2026 | 40.5K | 55.3% | 1 | 4.8K | 6.5% | 4 | | Sep 2026 | 33.1K | 54.9% | 1 | 5.8K | 9.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using AS Colour’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AS Colour**: Measured on the search terms “as colour” and “ascolour”, summed into one figure. - **Rip Curl**: Measured on the search terms “rip curl”, “rip curl outlet”, “rip curl sale”, “rip curl shirts”, “rip curl swimwear”, “rip curl togs”, “ripcurl” and “ripcurl rashvest”, summed into one figure. - [AS Colour profile](/demand/nz/brands/as-colour) - [Rip Curl profile](/demand/nz/brands/rip-curl) - [All swim shorts brands in New Zealand](/demand/nz/categories/nz-swim-shorts-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AS Colour or Rip Curl more popular in search? In September 2026, AS Colour had more branded searches than Rip Curl among swim shorts brands in New Zealand. AS Colour had about 33,100 branded searches, while Rip Curl had 5,780. AS Colour made up 54.9% of all swim shorts brand searches we track, and Rip Curl accounted for 9.6%. ## Cite this page Brandwave. "AS Colour vs Rip Curl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/as-colour-vs-rip-curl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/as-colour-vs-rip-curl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.