--- title: "AS Colour vs Mitchell & Ness: Which is searched more in New Zealand?" description: "Is AS Colour or Mitchell & Ness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/as-colour-vs-mitchell-and-ness" publisher: "Brandwave" --- # AS Colour vs Mitchell & Ness: Which is searched more in New Zealand? Is AS Colour or Mitchell & Ness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AS Colour and Mitchell & Ness - **Competitive set**: Cap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **AS Colour Share of Search**: 87.6% - **Mitchell & Ness Share of Search**: 1.9% ## Is AS Colour or Mitchell & Ness more popular in search? - In September 2026, AS Colour had more branded searches than Mitchell & Ness among cap brands in New Zealand. AS Colour had about 33,100 branded searches, while Mitchell & Ness had 720. AS Colour made up 87.6% of all cap brand searches we track, and Mitchell & Ness accounted for 1.9%. - AS Colour was ahead of Mitchell & Ness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AS Colour’s share of searches among cap brands in New Zealand moved from 88.9% to 87.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among cap brands in New Zealand moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 1K to 720. ## Top cap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AS Colour was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mitchell & Ness did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AS Colour | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Patagonia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cap brands - Asked ChatGPT "Which cap brand should I buy in New Zealand?": 1. New Era, 2. AS Colour, 3. Patagonia - Asked ChatGPT "What are the best cap brands in New Zealand?": 1. AS Colour, 2. New Era, 3. Patagonia - Asked ChatGPT "What's the best cap brand in New Zealand for everyday wear?": 1. AS Colour, 2. New Era - Searched Google, AI Overview "best cap brand": 1. New Era, 2. Patagonia - Searched Google, AI Overview "men's cap brand": 1. New Era Not named in any answer: Mitchell & Ness and Flexfit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cap brands in September 2026? - In September 2026, AS Colour lost share of searches among cap brands in New Zealand, from 88.8% to 87.6%. - Estimated monthly branded searches for Mitchell & Ness in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | AS Colour estimated searches | AS Colour Share of Search | AS Colour rank | Mitchell & Ness estimated searches | Mitchell & Ness Share of Search | Mitchell & Ness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 88.9% | 1 | 1K | 2.2% | 3 | | Nov 2025 | 60.5K | 89.8% | 1 | 1.6K | 2.4% | 3 | | Dec 2025 | 49.5K | 88.1% | 1 | 1.3K | 2.3% | 3 | | Jan 2026 | 33.1K | 86.3% | 1 | 1K | 2.6% | 3 | | Feb 2026 | 33.1K | 88.6% | 1 | 720 | 1.9% | 3 | | Mar 2026 | 40.5K | 89.7% | 1 | 720 | 1.6% | 3 | | Apr 2026 | 40.5K | 90.6% | 1 | 720 | 1.6% | 3 | | May 2026 | 40.5K | 90.6% | 1 | 880 | 2% | 3 | | Jun 2026 | 40.5K | 89.7% | 1 | 880 | 1.9% | 3 | | Jul 2026 | 33.1K | 88.3% | 1 | 720 | 1.9% | 3 | | Aug 2026 | 40.5K | 88.8% | 1 | 880 | 1.9% | 3 | | Sep 2026 | 33.1K | 87.6% | 1 | 720 | 1.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using AS Colour’s and Mitchell & Ness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AS Colour**: Measured on the search terms “as colour” and “ascolour”, summed into one figure. - **Mitchell & Ness**: Measured on the search term “mitchell ness”. - [AS Colour profile](/demand/nz/brands/as-colour) - [Mitchell & Ness profile](/demand/nz/brands/mitchell-and-ness) - [All cap brands in New Zealand](/demand/nz/categories/nz-hat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AS Colour or Mitchell & Ness more popular in search? In September 2026, AS Colour had more branded searches than Mitchell & Ness among cap brands in New Zealand. AS Colour had about 33,100 branded searches, while Mitchell & Ness had 720. AS Colour made up 87.6% of all cap brand searches we track, and Mitchell & Ness accounted for 1.9%. ## Cite this page Brandwave. "AS Colour vs Mitchell & Ness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/as-colour-vs-mitchell-and-ness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/as-colour-vs-mitchell-and-ness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.