---
title: "AS Colour vs I Love Ugly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AS Colour or I Love Ugly? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/as-colour-vs-i-love-ugly"
publisher: "Brandwave"
---

# AS Colour vs I Love Ugly: Which is more popular by branded search in New Zealand?

Which is more popular in search, AS Colour or I Love Ugly? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AS Colour and I Love Ugly
- **Competitive set**: Menswear retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AS Colour Share of Search**: 24.1%
- **I Love Ugly Share of Search**: 19.4%

## Which is more popular in search, AS Colour or I Love Ugly?

- In August 2026, AS Colour had more branded searches than I Love Ugly among menswear retailers in New Zealand. AS Colour was estimated to have 50.4K branded searches compared to I Love Ugly’s 40.6K, and held a 24.1% Share of Search versus I Love Ugly’s 19.4%.
- AS Colour was ahead of I Love Ugly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand moved from 28.3% to 24.1%, and its estimated monthly branded searches moved from 48.6K to 50.4K.
- Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand moved from 12.9% to 19.4%, and its estimated monthly branded searches moved from 22.3K to 40.6K.

## How did search popularity change for New Zealand menswear retailers in August 2026?

- In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.

## Month by month

| Month | AS Colour estimated searches | AS Colour Share of Search | AS Colour rank | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 48.6K | 28.3% | 2 | 22.3K | 12.9% | 3 |
| Nov 2025 | 75.3K | 25.9% | 1 | 60.6K | 20.8% | 3 |
| Dec 2025 | 61.6K | 23.3% | 2 | 33.2K | 12.6% | 4 |
| Jan 2026 | 41.2K | 24.1% | 2 | 18.2K | 10.6% | 5 |
| Feb 2026 | 39.7K | 26% | 2 | 18.1K | 11.9% | 4 |
| Mar 2026 | 50.4K | 26.6% | 2 | 27.2K | 14.3% | 3 |
| Apr 2026 | 50.4K | 25.1% | 2 | 22.3K | 11.1% | 4 |
| May 2026 | 50.4K | 23.7% | 2 | 27.2K | 12.8% | 3 |
| Jun 2026 | 50.4K | 25.1% | 2 | 27.1K | 13.5% | 4 |
| Jul 2026 | 43K | 23.8% | 2 | 22.3K | 12.3% | 4 |
| Aug 2026 | 50.4K | 24.1% | 2 | 40.6K | 19.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AS Colour’s and I Love Ugly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AS Colour**: Measured on the search terms “as colour”, “as colour nz” and “ascolour”, summed into one figure.
- **I Love Ugly**: Measured on the search terms “i love ugly”, “i love ugly clothing” and “iloveugly”, summed into one figure.

- [AS Colour profile](/demand/nz/brands/as-colour)
- [I Love Ugly profile](/demand/nz/brands/i-love-ugly)
- [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AS Colour or I Love Ugly?

In August 2026, AS Colour had more branded searches than I Love Ugly among menswear retailers in New Zealand. AS Colour was estimated to have 50.4K branded searches compared to I Love Ugly’s 40.6K, and held a 24.1% Share of Search versus I Love Ugly’s 19.4%.

## Cite this page

Brandwave. "AS Colour vs I Love Ugly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/as-colour-vs-i-love-ugly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/as-colour-vs-i-love-ugly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.