--- title: "AS Colour vs Helly Hansen: Which is searched more in New Zealand?" description: "Is AS Colour or Helly Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/as-colour-vs-helly-hansen" publisher: "Brandwave" --- # AS Colour vs Helly Hansen: Which is searched more in New Zealand? Is AS Colour or Helly Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo shorts brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AS Colour and Helly Hansen - **Competitive set**: Cargo shorts brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **AS Colour Share of Search**: 9.5% - **Helly Hansen Share of Search**: 0.37% ## Is AS Colour or Helly Hansen more popular in search? - In September 2026, AS Colour had more branded searches than Helly Hansen among cargo shorts brands in New Zealand. AS Colour had about 33,100 branded searches, while Helly Hansen had 1,300. AS Colour made up 9.5% of all cargo shorts brand searches we track, and Helly Hansen accounted for 0.37%. - AS Colour was ahead of Helly Hansen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AS Colour’s share of searches among cargo shorts brands in New Zealand moved from 11.5% to 9.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Helly Hansen’s share of searches among cargo shorts brands in New Zealand held steady at 0.37%, and its estimated monthly branded searches held steady at 1.3K. ## Top cargo shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AS Colour was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Helly Hansen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AS Colour and Helly Hansen were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mountain Warehouse | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Hard Yakka | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stoney Creek | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cotton On | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AS Colour | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Helly Hansen | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrangler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cargo shorts brands - Asked ChatGPT "Which cargo shorts brand should I buy in New Zealand?": 1. Hard Yakka, 2. Mountain Warehouse, 3. Helly Hansen, 4. Cotton On - Asked ChatGPT "What are the best cargo shorts brands in New Zealand?": 1. Hard Yakka, 2. Stoney Creek, 3. Kathmandu, 4. Cotton On, 5. Helly Hansen - Asked ChatGPT "What's the best cargo shorts brand in New Zealand for hot weather wear?": 1. Kathmandu, 2. Stoney Creek, 3. Mountain Warehouse - Searched Google, AI Overview "cargo shorts nz": 1. Mountain Warehouse, 2. Cotton On, 3. AS Colour, 4. Hard Yakka - Searched Google, AI Overview "mens cargo shorts": 1. Mountain Warehouse, 2. AS Colour Not named in any answer: Lee, Wrangler and Dickies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cargo shorts brands in September 2026? - In September 2026, AS Colour lost share of searches among cargo shorts brands in New Zealand, from 10.3% to 9.5%. ## Month by month | Month | AS Colour estimated searches | AS Colour Share of Search | AS Colour rank | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 11.5% | 4 | 1.3K | 0.37% | 7 | | Nov 2025 | 60.5K | 12% | 3 | 1.6K | 0.32% | 7 | | Dec 2025 | 49.5K | 9.8% | 4 | 2.4K | 0.47% | 6 | | Jan 2026 | 33.1K | 8.9% | 4 | 1.9K | 0.51% | 7 | | Feb 2026 | 33.1K | 9.6% | 4 | 1.3K | 0.38% | 7 | | Mar 2026 | 40.5K | 9.7% | 4 | 1.3K | 0.31% | 7 | | Apr 2026 | 40.5K | 9.3% | 4 | 1.6K | 0.37% | 7 | | May 2026 | 40.5K | 9.6% | 4 | 1.6K | 0.38% | 7 | | Jun 2026 | 40.5K | 10.2% | 4 | 1.6K | 0.4% | 7 | | Jul 2026 | 33.1K | 7.9% | 4 | 1.6K | 0.38% | 7 | | Aug 2026 | 40.5K | 10.3% | 4 | 1.9K | 0.48% | 7 | | Sep 2026 | 33.1K | 9.5% | 4 | 1.3K | 0.37% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using AS Colour’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AS Colour**: Measured on the search terms “as colour” and “ascolour”, summed into one figure. - **Helly Hansen**: Measured on the search term “helly hansen”. - [AS Colour profile](/demand/nz/brands/as-colour) - [Helly Hansen profile](/demand/nz/brands/helly-hansen) - [All cargo shorts brands in New Zealand](/demand/nz/categories/nz-cargo-shorts-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AS Colour or Helly Hansen more popular in search? In September 2026, AS Colour had more branded searches than Helly Hansen among cargo shorts brands in New Zealand. AS Colour had about 33,100 branded searches, while Helly Hansen had 1,300. AS Colour made up 9.5% of all cargo shorts brand searches we track, and Helly Hansen accounted for 0.37%. ## Cite this page Brandwave. "AS Colour vs Helly Hansen: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/as-colour-vs-helly-hansen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/as-colour-vs-helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.