---
title: "AS Colour vs Hallensteins: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AS Colour or Hallensteins? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/as-colour-vs-hallensteins"
publisher: "Brandwave"
---

# AS Colour vs Hallensteins: Which is more popular by branded search in New Zealand?

Which is more popular in search, AS Colour or Hallensteins? Compare estimated monthly branded-search demand and Share of Search inside the Menswear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AS Colour and Hallensteins
- **Competitive set**: Menswear retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AS Colour Share of Search**: 24.1%
- **Hallensteins Share of Search**: 29%

## Which is more popular in search, AS Colour or Hallensteins?

- In August 2026, Hallensteins had more branded searches than AS Colour among menswear retailers in New Zealand. Hallensteins was estimated to have 60.7K branded searches compared to AS Colour’s 50.4K, and held a 29% Share of Search versus AS Colour’s 24.1%.
- The lead changed hands 2 times in the 11 months ending August 2026: AS Colour took it in November 2025, Hallensteins took it in December 2025.
- Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand moved from 28.3% to 24.1%, and its estimated monthly branded searches moved from 48.6K to 50.4K.
- Across the 11 months ending August 2026, Hallensteins’ estimated Share of Search among menswear retailers in New Zealand moved from 28.9% to 29%, and its estimated monthly branded searches moved from 49.7K to 60.7K.

## How did search popularity change for New Zealand menswear retailers in August 2026?

- In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.

## Month by month

| Month | AS Colour estimated searches | AS Colour Share of Search | AS Colour rank | Hallensteins estimated searches | Hallensteins Share of Search | Hallensteins rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 48.6K | 28.3% | 2 | 49.7K | 28.9% | 1 |
| Nov 2025 | 75.3K | 25.9% | 1 | 74.3K | 25.5% | 2 |
| Dec 2025 | 61.6K | 23.3% | 2 | 90.8K | 34.4% | 1 |
| Jan 2026 | 41.2K | 24.1% | 2 | 60.7K | 35.4% | 1 |
| Feb 2026 | 39.7K | 26% | 2 | 49.7K | 32.5% | 1 |
| Mar 2026 | 50.4K | 26.6% | 2 | 60.7K | 32% | 1 |
| Apr 2026 | 50.4K | 25.1% | 2 | 74.2K | 36.9% | 1 |
| May 2026 | 50.4K | 23.7% | 2 | 74.2K | 34.9% | 1 |
| Jun 2026 | 50.4K | 25.1% | 2 | 60.7K | 30.2% | 1 |
| Jul 2026 | 43K | 23.8% | 2 | 60.8K | 33.6% | 1 |
| Aug 2026 | 50.4K | 24.1% | 2 | 60.7K | 29% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AS Colour’s and Hallensteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AS Colour**: Measured on the search terms “as colour”, “as colour nz” and “ascolour”, summed into one figure.
- **Hallensteins**: Measured on the search terms “hallensteins” and “hallesteins”, summed into one figure.

- [AS Colour profile](/demand/nz/brands/as-colour)
- [Hallensteins profile](/demand/nz/brands/hallensteins)
- [All menswear retailers in New Zealand](/demand/nz/categories/menswear-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AS Colour or Hallensteins?

In August 2026, Hallensteins had more branded searches than AS Colour among menswear retailers in New Zealand. Hallensteins was estimated to have 60.7K branded searches compared to AS Colour’s 50.4K, and held a 29% Share of Search versus AS Colour’s 24.1%.

## Cite this page

Brandwave. "AS Colour vs Hallensteins: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/as-colour-vs-hallensteins

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/as-colour-vs-hallensteins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.