--- title: "Artipoppe vs Tula: Which is searched more in New Zealand?" description: "Is Artipoppe or Tula more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby carrier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/artipoppe-vs-tula" publisher: "Brandwave" --- # Artipoppe vs Tula: Which is searched more in New Zealand? Is Artipoppe or Tula more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby carrier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Artipoppe and Tula - **Competitive set**: Baby carrier brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Artipoppe Share of Search**: 6.3% - **Tula Share of Search**: 0.48% ## Is Artipoppe or Tula more popular in search? - In September 2026, Artipoppe had more branded searches than Tula among baby carrier brands in New Zealand. Artipoppe had about 530 branded searches, while Tula had 40. Artipoppe made up 6.3% of all baby carrier brand searches we track, and Tula accounted for 0.48%. - Artipoppe was ahead of Tula in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Artipoppe’s share of searches among baby carrier brands in New Zealand moved from 7.7% to 6.3%, and its estimated monthly branded searches moved from 500 to 530. - Across the 12 months ending September 2026, Tula’s share of searches among baby carrier brands in New Zealand moved from 0.61% to 0.48%, and its estimated monthly branded searches held steady at 40. ## Top baby carrier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tula was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Artipoppe did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ergobaby | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BabyBjörn | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Boba | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Tula | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Artipoppe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby carrier brands - Asked ChatGPT "Which baby carrier brand should I buy in New Zealand?": 1. Ergobaby, 2. Boba, 3. BabyBjörn - Asked ChatGPT "What are the best baby carrier brands in New Zealand?": 1. Ergobaby, 2. BabyBjörn, 3. Tula, 4. Boba - Asked ChatGPT "What's the best baby carrier brand in New Zealand for hands free carrying?": 1. Ergobaby, 2. BabyBjörn, 3. Tula - Searched Google, AI Overview "best baby carrier": 1. Ergobaby, 2. Boba, 3. BabyBjörn Not named in any answer: Artipoppe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby carrier brands in September 2026? - In September 2026, Artipoppe gained share of searches among baby carrier brands in New Zealand, from 5.5% to 6.3%. ## Month by month | Month | Artipoppe estimated searches | Artipoppe Share of Search | Artipoppe rank | Tula estimated searches | Tula Share of Search | Tula rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 500 | 7.7% | 4 | 40 | 0.61% | 5 | | Nov 2025 | 430 | 6.8% | 4 | 50 | 0.78% | 5 | | Dec 2025 | 280 | 5.8% | 4 | 50 | 1% | 5 | | Jan 2026 | 430 | 6.4% | 4 | 70 | 1% | 5 | | Feb 2026 | 330 | 5.4% | 4 | 40 | 0.65% | 5 | | Mar 2026 | 410 | 6% | 4 | 30 | 0.44% | 5 | | Apr 2026 | 530 | 7.8% | 4 | 50 | 0.74% | 5 | | May 2026 | 430 | 5.9% | 4 | 30 | 0.41% | 5 | | Jun 2026 | 410 | 6.1% | 4 | 40 | 0.59% | 5 | | Jul 2026 | 430 | 6% | 4 | 30 | 0.42% | 5 | | Aug 2026 | 410 | 5.5% | 4 | 20 | 0.27% | 5 | | Sep 2026 | 530 | 6.3% | 4 | 40 | 0.48% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Artipoppe’s and Tula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Artipoppe**: Measured on the search terms “artipoppe” and “artipoppe carrier”, summed into one figure. - **Tula**: Measured on the search term “tula carrier”. - [Artipoppe profile](/demand/nz/brands/artipoppe) - [Tula profile](/demand/nz/brands/tula) - [All baby carrier brands in New Zealand](/demand/nz/categories/nz-baby-carrier-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Artipoppe or Tula more popular in search? In September 2026, Artipoppe had more branded searches than Tula among baby carrier brands in New Zealand. Artipoppe had about 530 branded searches, while Tula had 40. Artipoppe made up 6.3% of all baby carrier brand searches we track, and Tula accounted for 0.48%. ## Cite this page Brandwave. "Artipoppe vs Tula: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/artipoppe-vs-tula This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/artipoppe-vs-tula. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.