--- title: "ARS vs Felco: Which is searched more in New Zealand?" description: "Is ARS or Felco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ars-vs-felco" publisher: "Brandwave" --- # ARS vs Felco: Which is searched more in New Zealand? Is ARS or Felco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ARS and Felco - **Competitive set**: Pruning saw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ARS Share of Search**: 0.19% - **Felco Share of Search**: 0.15% ## Is ARS or Felco more popular in search? - In September 2026, ARS had more branded searches than Felco among pruning saw brands in New Zealand. ARS had about 60 branded searches, while Felco had 50. ARS made up 0.19% of all pruning saw brand searches we track, and Felco accounted for 0.15%. - ARS was ahead of Felco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ARS’s share of searches among pruning saw brands in New Zealand moved from 0.17% to 0.19%, and its estimated monthly branded searches moved from 50 to 60. - Across the 12 months ending September 2026, Felco’s share of searches among pruning saw brands in New Zealand moved from 0.17% to 0.15%, and its estimated monthly branded searches held steady at 50. ## Top pruning saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ARS and Felco were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ARS was listed before Felco in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Silky | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ARS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Felco | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Fiskars | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pruning saw brands - Asked ChatGPT "Which pruning saw brand should I buy in New Zealand?": 1. Silky, 2. Bahco, 3. ARS, 4. Felco, 5. Stihl - Asked ChatGPT "What are the best pruning saw brands in New Zealand?": 1. Silky, 2. ARS, 3. Bahco, 4. Felco, 5. Fiskars - Asked ChatGPT "What's the best pruning saw brand in New Zealand for garden pruning?": 1. Silky, 2. ARS, 3. Felco, 4. Bahco - Searched Google, AI Overview "pruning saw nz": 1. Silky, 2. Stihl, 3. Fiskars, 4. Bahco - Searched Google, AI Overview "hand pruning saw": 1. Silky, 2. Stihl, 3. Bahco, 4. Fiskars Not named in any answer: Makita and DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand pruning saw brands in September 2026? - Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026. ## Month by month | Month | ARS estimated searches | ARS Share of Search | ARS rank | Felco estimated searches | Felco Share of Search | Felco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.17% | 7 | 50 | 0.17% | 8 | | Nov 2025 | 80 | 0.23% | 7 | 40 | 0.12% | 8 | | Dec 2025 | 100 | 0.33% | 7 | 70 | 0.23% | 8 | | Jan 2026 | 60 | 0.2% | 7 | 40 | 0.13% | 8 | | Feb 2026 | 50 | 0.17% | 7 | 40 | 0.13% | 8 | | Mar 2026 | 80 | 0.28% | 7 | 40 | 0.14% | 8 | | Apr 2026 | 50 | 0.18% | 7 | 30 | 0.11% | 8 | | May 2026 | 60 | 0.19% | 7 | 50 | 0.16% | 8 | | Jun 2026 | 80 | 0.27% | 7 | 70 | 0.23% | 8 | | Jul 2026 | 80 | 0.28% | 7 | 70 | 0.24% | 8 | | Aug 2026 | 80 | 0.27% | 7 | 70 | 0.23% | 8 | | Sep 2026 | 60 | 0.19% | 7 | 50 | 0.15% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using ARS’s and Felco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ARS**: Measured on the search terms “ars pruners”, “ars pruning saw” and “ars secateurs”, summed into one figure. - **Felco**: Measured on the search term “felco”. - [ARS profile](/demand/nz/brands/ars) - [Felco profile](/demand/nz/brands/felco) - [All pruning saw brands in New Zealand](/demand/nz/categories/nz-pruning-saw-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ARS or Felco more popular in search? In September 2026, ARS had more branded searches than Felco among pruning saw brands in New Zealand. ARS had about 60 branded searches, while Felco had 50. ARS made up 0.19% of all pruning saw brand searches we track, and Felco accounted for 0.15%. ## Cite this page Brandwave. "ARS vs Felco: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ars-vs-felco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ars-vs-felco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.