--- title: "Aroha Funerals vs Simplicity Funerals: Which is searched more in New Zealand?" description: "Is Aroha Funerals or Simplicity Funerals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-simplicity-funerals" publisher: "Brandwave" --- # Aroha Funerals vs Simplicity Funerals: Which is searched more in New Zealand? Is Aroha Funerals or Simplicity Funerals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aroha Funerals and Simplicity Funerals - **Competitive set**: Auckland funeral directors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aroha Funerals Share of Search**: 6.1% - **Simplicity Funerals Share of Search**: 1.1% ## Is Aroha Funerals or Simplicity Funerals more popular in search? - In September 2026, Aroha Funerals had more branded searches than Simplicity Funerals among Auckland funeral directors in New Zealand. Aroha Funerals had about 390 branded searches, while Simplicity Funerals had 70. Aroha Funerals made up 6.1% of all Auckland funeral director searches we track, and Simplicity Funerals accounted for 1.1%. - Aroha Funerals was ahead of Simplicity Funerals in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aroha Funerals’ share of searches among Auckland funeral directors in New Zealand moved from 9.8% to 6.1%, and its estimated monthly branded searches moved from 720 to 390. - Across the 12 months ending September 2026, Simplicity Funerals’ share of searches among Auckland funeral directors in New Zealand moved from 0.41% to 1.1%, and its estimated monthly branded searches moved from 30 to 70. ## Top Auckland funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Aroha Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Simplicity Funerals did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | State of Grace Funerals | 1st | 2 of 3 | 2 of 3 | | Windsor Funerals | 2nd | 2 of 3 | 2 of 3 | | Tipene Funerals | 3rd | 2 of 3 | 2 of 3 | | Aroha Funerals | 3rd | 2 of 3 | 2 of 3 | | Davis Funerals | 5th | 1 of 3 | 1 of 3 | | Morrison Funeral Directors | Not ranked | 0 of 3 | 0 of 3 | | Dil's Funeral Services | Not ranked | 0 of 3 | 0 of 3 | | Sibuns | Not ranked | 0 of 3 | 0 of 3 | | Simplicity Funerals | Not ranked | 0 of 3 | 0 of 3 | | Natural Funerals | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland funeral directors - Asked ChatGPT "Which funeral director should I hire in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Tipene Funerals, 3. Aroha Funerals - Asked ChatGPT "What are the best funeral directors in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Davis Funerals, 3. Windsor Funerals - Asked ChatGPT "What's the best funeral director in Auckland, New Zealand for a loved one?": 1. Windsor Funerals, 2. Aroha Funerals, 3. Tipene Funerals Not named in any answer: Morrison Funeral Directors, Dil's Funeral Services, Sibuns, Simplicity Funerals and Natural Funerals. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland funeral directors in September 2026? - In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches. - In September 2026, Davis Funerals overtook Dil's Funeral Services and Aroha Funerals to rank 3rd among Auckland funeral directors in New Zealand, with 9.2% of the searches. - In September 2026, Aroha Funerals lost share of searches among Auckland funeral directors in New Zealand, from 7.9% to 6.1%. - Estimated monthly branded searches for Simplicity Funerals in New Zealand rose 133.3% over 12 measured months, from 30 to 70 in September 2026. ## Month by month | Month | Aroha Funerals estimated searches | Aroha Funerals Share of Search | Aroha Funerals rank | Simplicity Funerals estimated searches | Simplicity Funerals Share of Search | Simplicity Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 9.8% | 4 | 30 | 0.41% | 10 | | Nov 2025 | 590 | 9.8% | 4 | 50 | 0.83% | 9 | | Dec 2025 | 390 | 7.2% | 6 | 50 | 0.93% | 9 | | Jan 2026 | 480 | 9.1% | 5 | 40 | 0.76% | 9 | | Feb 2026 | 590 | 9.4% | 4 | 30 | 0.48% | 10 | | Mar 2026 | 480 | 7.1% | 5 | 50 | 0.74% | 9 | | Apr 2026 | 590 | 9.1% | 4 | 40 | 0.62% | 9 | | May 2026 | 590 | 8.1% | 3 | 70 | 0.97% | 9 | | Jun 2026 | 480 | 7.3% | 7 | 40 | 0.61% | 9 | | Jul 2026 | 390 | 6.1% | 6 | 50 | 0.78% | 9 | | Aug 2026 | 590 | 7.9% | 4 | 70 | 0.93% | 9 | | Sep 2026 | 390 | 6.1% | 6 | 70 | 1.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Aroha Funerals’ and Simplicity Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aroha Funerals**: Measured on the search term “aroha funerals”. - **Simplicity Funerals**: Measured on the search terms “simplicity funeral” and “simplicity funerals cremation”, summed into one figure. - [Aroha Funerals profile](/demand/nz/brands/aroha-funerals) - [Simplicity Funerals profile](/demand/nz/brands/simplicity-funerals) - [All Auckland funeral directors in New Zealand](/demand/nz/locations/auckland/funeral-directors): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aroha Funerals or Simplicity Funerals more popular in search? In September 2026, Aroha Funerals had more branded searches than Simplicity Funerals among Auckland funeral directors in New Zealand. Aroha Funerals had about 390 branded searches, while Simplicity Funerals had 70. Aroha Funerals made up 6.1% of all Auckland funeral director searches we track, and Simplicity Funerals accounted for 1.1%. ## Cite this page Brandwave. "Aroha Funerals vs Simplicity Funerals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-simplicity-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-simplicity-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.