---
title: "Aroha Funerals vs Morrison Funeral Directors: Which is searched more in New Zealand?"
description: "Is Aroha Funerals or Morrison Funeral Directors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-morrison-funeral-directors"
publisher: "Brandwave"
---

# Aroha Funerals vs Morrison Funeral Directors: Which is searched more in New Zealand?

Is Aroha Funerals or Morrison Funeral Directors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aroha Funerals and Morrison Funeral Directors
- **Competitive set**: Auckland funeral directors
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Aroha Funerals Share of Search**: 6.1%
- **Morrison Funeral Directors Share of Search**: 45.7%

## Is Aroha Funerals or Morrison Funeral Directors more popular in search?

- In September 2026, Morrison Funeral Directors had more branded searches than Aroha Funerals among Auckland funeral directors in New Zealand. Morrison Funeral Directors had about 2,930 branded searches, while Aroha Funerals had 390. Morrison Funeral Directors made up 45.7% of all Auckland funeral director searches we track, and Aroha Funerals accounted for 6.1%.
- Morrison Funeral Directors was ahead of Aroha Funerals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aroha Funerals’ share of searches among Auckland funeral directors in New Zealand moved from 9.8% to 6.1%, and its estimated monthly branded searches moved from 720 to 390.
- Across the 12 months ending September 2026, Morrison Funeral Directors’ share of searches among Auckland funeral directors in New Zealand moved from 40% to 45.7%, and its estimated monthly branded searches held steady at 2.9K.

## Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Aroha Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Morrison Funeral Directors did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| State of Grace Funerals | 1st | 2 of 3 | 2 of 3 |
| Windsor Funerals | 2nd | 2 of 3 | 2 of 3 |
| Tipene Funerals | 3rd | 2 of 3 | 2 of 3 |
| Aroha Funerals | 3rd | 2 of 3 | 2 of 3 |
| Davis Funerals | 5th | 1 of 3 | 1 of 3 |
| Morrison Funeral Directors | Not ranked | 0 of 3 | 0 of 3 |
| Dil's Funeral Services | Not ranked | 0 of 3 | 0 of 3 |
| Sibuns | Not ranked | 0 of 3 | 0 of 3 |
| Simplicity Funerals | Not ranked | 0 of 3 | 0 of 3 |
| Natural Funerals | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Auckland funeral directors

- Asked ChatGPT "Which funeral director should I hire in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Tipene Funerals, 3. Aroha Funerals
- Asked ChatGPT "What are the best funeral directors in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Davis Funerals, 3. Windsor Funerals
- Asked ChatGPT "What's the best funeral director in Auckland, New Zealand for a loved one?": 1. Windsor Funerals, 2. Aroha Funerals, 3. Tipene Funerals

Not named in any answer: Morrison Funeral Directors, Dil's Funeral Services, Sibuns, Simplicity Funerals and Natural Funerals.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand Auckland funeral directors in September 2026?

- In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches.
- In September 2026, Davis Funerals overtook Dil's Funeral Services and Aroha Funerals to rank 3rd among Auckland funeral directors in New Zealand, with 9.2% of the searches.
- In September 2026, Morrison Funeral Directors lost share of searches among Auckland funeral directors in New Zealand, from 48.4% to 45.7%.
- In September 2026, Aroha Funerals lost share of searches among Auckland funeral directors in New Zealand, from 7.9% to 6.1%.

## Month by month

| Month | Aroha Funerals estimated searches | Aroha Funerals Share of Search | Aroha Funerals rank | Morrison Funeral Directors estimated searches | Morrison Funeral Directors Share of Search | Morrison Funeral Directors rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 9.8% | 4 | 2.9K | 40% | 1 |
| Nov 2025 | 590 | 9.8% | 4 | 2.4K | 40.4% | 1 |
| Dec 2025 | 390 | 7.2% | 6 | 1.9K | 35.4% | 1 |
| Jan 2026 | 480 | 9.1% | 5 | 1.6K | 30.7% | 1 |
| Feb 2026 | 590 | 9.4% | 4 | 2.4K | 38.5% | 1 |
| Mar 2026 | 480 | 7.1% | 5 | 2.9K | 43% | 1 |
| Apr 2026 | 590 | 9.1% | 4 | 2.9K | 45.1% | 1 |
| May 2026 | 590 | 8.1% | 3 | 3.6K | 50% | 1 |
| Jun 2026 | 480 | 7.3% | 7 | 2.4K | 36.9% | 1 |
| Jul 2026 | 390 | 6.1% | 6 | 2.9K | 45.6% | 1 |
| Aug 2026 | 590 | 7.9% | 4 | 3.6K | 48.4% | 1 |
| Sep 2026 | 390 | 6.1% | 6 | 2.9K | 45.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aroha Funerals’ and Morrison Funeral Directors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aroha Funerals**: Measured on the search term “aroha funerals”.
- **Morrison Funeral Directors**: Measured on the search terms “morrison funerals” and “morrisonfuneraldirectors”, summed into one figure.

- [Aroha Funerals profile](/demand/nz/brands/aroha-funerals)
- [Morrison Funeral Directors profile](/demand/nz/brands/morrison-funeral-directors)
- [All Auckland funeral directors in New Zealand](/demand/nz/locations/auckland/funeral-directors): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aroha Funerals or Morrison Funeral Directors more popular in search?

In September 2026, Morrison Funeral Directors had more branded searches than Aroha Funerals among Auckland funeral directors in New Zealand. Morrison Funeral Directors had about 2,930 branded searches, while Aroha Funerals had 390. Morrison Funeral Directors made up 45.7% of all Auckland funeral director searches we track, and Aroha Funerals accounted for 6.1%.

## Cite this page

Brandwave. "Aroha Funerals vs Morrison Funeral Directors: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-morrison-funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-morrison-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.