--- title: "Aroha Funerals vs Dil's Funeral Services: Which is searched more in New Zealand?" description: "Is Aroha Funerals or Dil's Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-dils-funeral-services" publisher: "Brandwave" --- # Aroha Funerals vs Dil's Funeral Services: Which is searched more in New Zealand? Is Aroha Funerals or Dil's Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aroha Funerals and Dil's Funeral Services - **Competitive set**: Auckland funeral directors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aroha Funerals Share of Search**: 6.1% - **Dil's Funeral Services Share of Search**: 8.1% ## Is Aroha Funerals or Dil's Funeral Services more popular in search? - In September 2026, Dil's Funeral Services had more branded searches than Aroha Funerals among Auckland funeral directors in New Zealand. Dil's Funeral Services had about 520 branded searches, while Aroha Funerals had 390. Dil's Funeral Services made up 8.1% of all Auckland funeral director searches we track, and Aroha Funerals accounted for 6.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Aroha Funerals took it in May 2026, Dil's Funeral Services took it in June 2026. - Across the 12 months ending September 2026, Aroha Funerals’ share of searches among Auckland funeral directors in New Zealand moved from 9.8% to 6.1%, and its estimated monthly branded searches moved from 720 to 390. - Across the 12 months ending September 2026, Dil's Funeral Services’ share of searches among Auckland funeral directors in New Zealand moved from 12.6% to 8.1%, and its estimated monthly branded searches moved from 920 to 520. ## Top Auckland funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Aroha Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Dil's Funeral Services did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | State of Grace Funerals | 1st | 2 of 3 | 2 of 3 | | Windsor Funerals | 2nd | 2 of 3 | 2 of 3 | | Tipene Funerals | 3rd | 2 of 3 | 2 of 3 | | Aroha Funerals | 3rd | 2 of 3 | 2 of 3 | | Davis Funerals | 5th | 1 of 3 | 1 of 3 | | Morrison Funeral Directors | Not ranked | 0 of 3 | 0 of 3 | | Dil's Funeral Services | Not ranked | 0 of 3 | 0 of 3 | | Sibuns | Not ranked | 0 of 3 | 0 of 3 | | Simplicity Funerals | Not ranked | 0 of 3 | 0 of 3 | | Natural Funerals | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland funeral directors - Asked ChatGPT "Which funeral director should I hire in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Tipene Funerals, 3. Aroha Funerals - Asked ChatGPT "What are the best funeral directors in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Davis Funerals, 3. Windsor Funerals - Asked ChatGPT "What's the best funeral director in Auckland, New Zealand for a loved one?": 1. Windsor Funerals, 2. Aroha Funerals, 3. Tipene Funerals Not named in any answer: Morrison Funeral Directors, Dil's Funeral Services, Sibuns, Simplicity Funerals and Natural Funerals. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland funeral directors in September 2026? - In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches. - In September 2026, Davis Funerals overtook Dil's Funeral Services and Aroha Funerals to rank 3rd among Auckland funeral directors in New Zealand, with 9.2% of the searches. - In September 2026, Aroha Funerals lost share of searches among Auckland funeral directors in New Zealand, from 7.9% to 6.1%. - Estimated monthly branded searches for Dil's Funeral Services in New Zealand fell 43.5% over 12 measured months, from 920 to 520 in September 2026. ## Month by month | Month | Aroha Funerals estimated searches | Aroha Funerals Share of Search | Aroha Funerals rank | Dil's Funeral Services estimated searches | Dil's Funeral Services Share of Search | Dil's Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 9.8% | 4 | 920 | 12.6% | 2 | | Nov 2025 | 590 | 9.8% | 4 | 610 | 10.2% | 3 | | Dec 2025 | 390 | 7.2% | 6 | 740 | 13.7% | 2 | | Jan 2026 | 480 | 9.1% | 5 | 1K | 19.7% | 2 | | Feb 2026 | 590 | 9.4% | 4 | 910 | 14.5% | 2 | | Mar 2026 | 480 | 7.1% | 5 | 920 | 13.5% | 2 | | Apr 2026 | 590 | 9.1% | 4 | 750 | 11.5% | 2 | | May 2026 | 590 | 8.1% | 3 | 510 | 7% | 6 | | Jun 2026 | 480 | 7.3% | 7 | 510 | 7.8% | 5 | | Jul 2026 | 390 | 6.1% | 6 | 770 | 12% | 2 | | Aug 2026 | 590 | 7.9% | 4 | 640 | 8.5% | 3 | | Sep 2026 | 390 | 6.1% | 6 | 520 | 8.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aroha Funerals’ and Dil's Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aroha Funerals**: Measured on the search term “aroha funerals”. - **Dil's Funeral Services**: Measured on the search terms “dils funeral” and “dils funeral home”, summed into one figure. - [Aroha Funerals profile](/demand/nz/brands/aroha-funerals) - [Dil's Funeral Services profile](/demand/nz/brands/dils-funeral-services) - [All Auckland funeral directors in New Zealand](/demand/nz/locations/auckland/funeral-directors): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aroha Funerals or Dil's Funeral Services more popular in search? In September 2026, Dil's Funeral Services had more branded searches than Aroha Funerals among Auckland funeral directors in New Zealand. Dil's Funeral Services had about 520 branded searches, while Aroha Funerals had 390. Dil's Funeral Services made up 8.1% of all Auckland funeral director searches we track, and Aroha Funerals accounted for 6.1%. ## Cite this page Brandwave. "Aroha Funerals vs Dil's Funeral Services: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-dils-funeral-services This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aroha-funerals-vs-dils-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.